{"id":485,"date":"2018-10-12T16:12:04","date_gmt":"2018-10-12T14:12:04","guid":{"rendered":"https:\/\/wemedia.be\/?p=485"},"modified":"2018-11-08T11:31:49","modified_gmt":"2018-11-08T10:31:49","slug":"masterclass-nieuwe-aanbevelingen-voor-online-influencers-sociale-media-regulering","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/masterclass-nieuwe-aanbevelingen-voor-online-influencers-sociale-media-regulering\/","title":{"rendered":"Masterclass: Nouvelles recommandations en mati\u00e8re d&rsquo;infuenceurs en ligne &amp; la r\u00e9gulation des r\u00e9seaux sociaux"},"content":{"rendered":"<figure id=\"post-437 media-437\" class=\"align-none\"><\/figure>\n<figure id=\"post-439 media-439\" class=\"align-none\" style=\"padding-left: 30px\">\n<figure id=\"post-439 media-439\" class=\"align-none\"><\/figure>\n<figure id=\"post-447 media-447\" class=\"align-none\"><\/figure>\n<\/figure>\n<figure id=\"post-437 media-437\" class=\"align-none\"><\/figure>\n<figure id=\"post-439 media-439\" class=\"align-none\"><img decoding=\"async\" class=\"\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Masterclass-InfluencerGuidelines-Logo-NL.jpg\" alt=\"\" width=\"144\" height=\"148\" \/>\u00a0 \u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Masterclass-InfluencerGuidelines-Header-FR.jpg\" alt=\"\" width=\"535\" height=\"155\" \/><\/p>\n<figure id=\"post-496 media-496\" class=\"align-none\"><\/figure>\n<\/figure>\n<figure><\/figure>\n<figure id=\"post-445 media-445\" class=\"align-none\"><em><span style=\"color: #333333\">Les influenceurs atteignent rapidement, via leurs publications en ligne, le grand public et jouissent d\u2019une grande popularit\u00e9, particuli\u00e8rement aupr\u00e8s des jeunes. Mais, dans la pratique, postent-ils r\u00e9ellement leur avis personnel ou sont-ils pay\u00e9s pour leurs publications ? <\/span><\/em><\/figure>\n<figure class=\"align-none\"><em><span style=\"color: #333333\">Le public a le droit de le savoir. Gr\u00e2ce \u00e0 ces recommandations, la distinction deviendra plus claire. En outre, une s\u00e9paration entre l\u2019information propre et ind\u00e9pendante et les message sponsoris\u00e9s est capitale pour les \u00e9diteurs.<\/span><\/em><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"post-443 media-443\" class=\"align-none\"><strong><u>CONTENU<\/u><\/strong><\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">01<\/span>.\u00a0 Les nouvelles recommandations en mati\u00e8re d\u2019influenceurs en ligne : contexte, pr\u00e9sentation et analyse. Cons\u00e9quences pour les influenceurs en ligne, les \u00e9diteurs, les agences et les annonceurs.<\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">02<\/span>.\u00a0 R\u00e9seaux sociaux et propri\u00e9t\u00e9 intellectuelle : quelle application recevront ces recommandations en mati\u00e8re d\u2019influenceurs en ligne sur le droit d\u2019auteur et le droit \u00e0 l\u2019image dans le contexte des r\u00e9seaux sociaux ? Des points importants seront \u00e9galement abord\u00e9s : comment prot\u00e9ger votre contenu post\u00e9 sur les r\u00e9seaux, comment utiliser correctement les hyperliens et comment \u00e9viter les atteintes aux droits des tiers.<\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">03<\/span>.\u00a0 R\u00e9seaux sociaux et RGPD : effets du RGPD (dont la r\u00e9cente l\u00e9gislation belge du 30.07.2018 \u00e0 ce propos) au regard des m\u00e9thodes digitales actuelles (profilage, publicit\u00e9 en ligne cibl\u00e9e,\u2026) et conseils si vous \u00eates confront\u00e9s \u00e0 une demande de privacy audit.<\/figure>\n<p>&nbsp;<\/p>\n<figure><\/figure>\n<figure id=\"post-443 media-443\" class=\"align-none\"><strong><u><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Masterclass-InfluencerGuidelines-PoweredByLogos-NL.jpg\" alt=\"\" width=\"182\" height=\"578\" \/><\/u><\/strong><\/figure>\n<figure class=\"align-none\"><strong><u>PROGRAMME<\/u><\/strong><\/figure>\n<figure class=\"align-none\">13.00. Accueil<\/figure>\n<figure class=\"align-none\">13.30 &#8211; 15.00 PREMI\u00c8RE PARTIE<\/figure>\n<ul>\n<li>\u00a0Introduction Infuenceurs &amp; publicit\u00e9<\/li>\n<li>Pr\u00e9sentation des nouvelles recommandations en mati\u00e8re d&rsquo;influenceurs en ligne<\/li>\n<li>Discussion<\/li>\n<\/ul>\n<p>15.00 &#8211; 15.15 Pause<\/p>\n<p>15.15 &#8211; 17.00 SECONDE PARTIE<\/p>\n<ul>\n<li>R\u00e9seaux sociaux et propri\u00e9t\u00e9 intellectuelle<\/li>\n<li>R\u00e9seaux sociaux et RGPD<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"post-443 media-443\" class=\"align-none\"><strong><u>PRATIQUE<\/u><\/strong><\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">Quand? <\/span>Lundi 12 novembre 2018 de 13h \u00e0 17h .<\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">O\u00f9? <\/span>\u00a0Glaverbel Building, Chauss\u00e9e de La Hulpe 166, 1170 Bruxelles<\/figure>\n<figure class=\"align-none\"><span style=\"color: #00aaff\">Prix d&rsquo;inscription?<\/span>\u00a0Gratuit. Inscription obligatiore.<\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"post-447 media-447\" class=\"align-none\"><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"post-443 media-443\" class=\"align-none\"><\/figure>\n<figure id=\"post-443 media-443\" class=\"align-none\"><\/figure>\n<figure id=\"post-445 media-445\" class=\"align-none\"><\/figure>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center\"><span style=\"color: #00aaeb\">Masterclass COMPLET<\/span><\/h1>\n<p>&nbsp;<\/p>\n<figure id=\"post-441 media-441\" class=\"align-none\">\n<figure id=\"post-490 media-490\" class=\"align-none\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Masterclass-InfluencerGuidelines-PartnersLogos-FR.jpg\" alt=\"\" width=\"479\" height=\"84\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0\u00a0 Les influenceurs atteignent rapidement, via leurs publications en ligne, le grand public et jouissent d\u2019une grande popularit\u00e9, particuli\u00e8rement aupr\u00e8s des jeunes. Mais, dans la pratique, postent-ils r\u00e9ellement leur avis personnel ou sont-ils pay\u00e9s pour leurs publications ? Le public a le droit de le savoir. Gr\u00e2ce \u00e0 ces&#8230;<\/p>\n","protected":false},"author":13,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass: Nouvelles recommandations en mati\u00e8re d&#039;infuenceurs en ligne &amp; la r\u00e9gulation des r\u00e9seaux sociaux - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/masterclass-nieuwe-aanbevelingen-voor-online-influencers-sociale-media-regulering\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterclass: Nouvelles recommandations en mati\u00e8re d&#039;infuenceurs en ligne &amp; la r\u00e9gulation des r\u00e9seaux sociaux - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0\u00a0 Les influenceurs atteignent rapidement, via leurs publications en ligne, le grand public et jouissent d\u2019une grande popularit\u00e9, particuli\u00e8rement aupr\u00e8s des jeunes. 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