{"id":4480,"date":"2020-02-17T11:45:22","date_gmt":"2020-02-17T10:45:22","guid":{"rendered":"https:\/\/wemedia.be\/?p=4480"},"modified":"2020-02-17T11:47:31","modified_gmt":"2020-02-17T10:47:31","slug":"vrt-contrat-de-gestion","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/vrt-contrat-de-gestion\/","title":{"rendered":"VRT : contrat de gestion"},"content":{"rendered":"<p><strong><em>La VRT doit \u00eatre un promoteur de nos m\u00e9dias priv\u00e9s de haute qualit\u00e9 et ne pas saper le march\u00e9. <\/em><\/strong><\/p>\n<p><strong><em>Les m\u00e9dias priv\u00e9s et publics doivent plus que jamais travailler ensemble pour maintenir la qualit\u00e9 de l\u2019ensemble de nos m\u00e9dias.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Les m\u00e9dias priv\u00e9s sont \u00e0 la recherche d&rsquo;un nouveau mod\u00e8le de revenus \u00e9tant donn\u00e9 que les recettes publicitaires vont en masse aux GAFA. On estime que 40% des investissements publicitaires dans les m\u00e9dias sont aujourd&rsquo;hui r\u00e9alis\u00e9s sous forme num\u00e9rique et que 80% d&rsquo;entre eux vont \u00e0 Google et Facebook qui ne contribuent en rien \u00e0 l&rsquo;\u00e9cosyst\u00e8me m\u00e9diatique. C&rsquo;est le message fondamental que la f\u00e9d\u00e9ration d\u2019\u00e9diteurs WE MEDIA a voulu faire passer ce jeudi 13 f\u00e9vrier au Parlement flamand. Une audition s&rsquo;y est en effet tenue au sujet de la mission de la VRT. La f\u00e9d\u00e9ration appelle \u00e9galement \u00e0 mettre un terme \u00e0 l&rsquo;expansion effr\u00e9n\u00e9e des initiatives num\u00e9riques et des offres gratuites. Le march\u00e9 priv\u00e9 est vou\u00e9 \u00e0 dispara\u00eetre si une VRT dominante continue \u00e0 d\u00e9velopper de nouvelles initiatives num\u00e9riques en offrant un acc\u00e8s gratuit \u00e0 l\u2019ensemble de ses contenus.<\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/1024px-VRT_logo_2017.svg-512x512.png\" alt=\"\" width=\"242\" height=\"242\" \/><\/p>\n<p>Un acteur public trop commercial et trop dominant mine la qualit\u00e9 des m\u00e9dias priv\u00e9s.<\/p>\n<p>WE MEDIA souligne \u00e9galement la grande richesse et la diversit\u00e9 des m\u00e9dias qui sont encore pr\u00e9sents dans notre pays mais insuffisamment connus.<\/p>\n<p>WE MEDIA repr\u00e9sente 182 \u00e9diteurs qui commercialisent environ 400 marques de m\u00e9dias. Nous devons appr\u00e9cier et soutenir cette richesse, mais elle se verrait \u00e9galement menac\u00e9e si un radiodiffuseur public \u00e9tait trop dominant. Pour cette raison, la VRT devrait plut\u00f4t agir comme promoteur de ces m\u00e9dias priv\u00e9s.<\/p>\n<p>Les diapositives de la pr\u00e9sentation sont disponibles <a href=\"https:\/\/wemedia.be\/wp-content\/uploads\/VlaamsParlement13022020.DEF_.pptx\" target=\"_blank\" rel=\"noopener noreferrer\">ICI<\/a>, ainsi que l&rsquo;audition au Parlement flamand.<\/p>\n<p><iframe title=\"13-02-2020 - middagvergadering (CUL)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6AWmYLyNIWE?start=3485&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/gdpr-premieres-amendes-en-belgique\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR : premi\u00e8res amendes en Belgique\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-belgium-debut-des-audits-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAT Belgium : d\u00e9but des audits 2020<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/determination-pour-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9termination pour 2020 !<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La VRT doit \u00eatre un promoteur de nos m\u00e9dias priv\u00e9s de haute qualit\u00e9 et ne pas saper le march\u00e9. Les m\u00e9dias priv\u00e9s et publics doivent plus que jamais travailler ensemble pour maintenir la qualit\u00e9 de l\u2019ensemble de nos m\u00e9dias. &nbsp; Les m\u00e9dias priv\u00e9s sont \u00e0 la recherche d&rsquo;un nouveau mod\u00e8le&#8230;<\/p>\n","protected":false},"author":8,"featured_media":4453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[149,145],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-contrat-de-gestion","tag-vrt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VRT : contrat de gestion - WE MEDIA<\/title>\n<meta name=\"description\" content=\"La VRT doit \u00eatre un promoteur de nos m\u00e9dias priv\u00e9s de haute qualit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/vrt-contrat-de-gestion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VRT : contrat de gestion - 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