{"id":377,"date":"2018-09-06T14:40:22","date_gmt":"2018-09-06T12:40:22","guid":{"rendered":"https:\/\/wemedia.be\/?p=377"},"modified":"2018-10-11T15:07:41","modified_gmt":"2018-10-11T13:07:41","slug":"annee-exceptionnelle-pour-le-jep","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/annee-exceptionnelle-pour-le-jep\/","title":{"rendered":"ANN\u00c9E EXCEPTIONNELLE POUR LE JEP"},"content":{"rendered":"<p><strong>D\u2019apr\u00e8s le rapport annuel du Jury d\u2019Ethique Publicitaire (JEP), il ressort que 2017 \u00e9tait une ann\u00e9e exceptionnelle.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>En effet, 2017 fut l\u2019ann\u00e9e qui vit l\u2019extension du domaine de comp\u00e9tences du JEP, qui a \u00e9galement, pour la premi\u00e8re fois depuis longtemps, lanc\u00e9 une campagne d\u2019information. Cela a men\u00e9 \u00e0 une augmentation de 44% du nombre de plaintes.<\/p>\n<p>Traditionnellement, le JEP \u00e9tait comp\u00e9tent pour l\u2019examen du contenu publicitaire diffus\u00e9 via les m\u00e9dias de masse et l\u2019e-mailing direct et indirect. Maintenant, rentrent dans la comp\u00e9tence du JEP les supports publicitaires sur les points de vente (int\u00e9rieurs et ext\u00e9rieurs), les annonces publicitaires via les m\u00e9dias digitaux, l\u2019affichage, ainsi que les brochures et les folders. En 2017, on a constat\u00e9 une augmentation de 44% du nombre de plaintes, dont 41% sont dues \u00e0 l\u2019extension du champ de comp\u00e9tences.<\/p>\n<p>Le lancement de la nouvelle campagne d\u2019information du JEP avait pour but de motiver les acteurs \u00e0 demander plus souvent l\u2019avis du JEP avant le lancement d\u2019une campagne publicitaire.<\/p>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe disciplinaire du secteur de la publicit\u00e9 en Belgique et a \u00e9t\u00e9 institu\u00e9 par le Conseil de la Publicit\u00e9.<\/p>\n<p>Consultez le <a href=\"https:\/\/www.jep.be\/sites\/default\/files\/year_report\/rapport_annuel_2017_fr.pdf\">rapport annuel du JEP<\/a> et le <a href=\"https:\/\/www.jep.be\/fr\/nouvelles\/communique-de-presse-jep-29-08-2018-rapport-annuel-2017\">communiqu\u00e9 de presse<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019apr\u00e8s le rapport annuel du Jury d\u2019Ethique Publicitaire (JEP), il ressort que 2017 \u00e9tait une ann\u00e9e exceptionnelle.<\/p>\n","protected":false},"author":2,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[20,43],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-jep","tag-jury-dethique-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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