{"id":363,"date":"2018-10-10T14:09:36","date_gmt":"2018-10-10T12:09:36","guid":{"rendered":"https:\/\/wemedia.be\/?p=363"},"modified":"2018-11-07T11:29:12","modified_gmt":"2018-11-07T10:29:12","slug":"influenceurs-en-ligne-enfin-de-la-clarte","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/","title":{"rendered":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 !"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter size-large wp-image-388\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/influencer-1024x683.jpg\" alt=\"Influencer\" width=\"1024\" height=\"683\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/influencer-1024x683.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/influencer-512x341.jpg 512w, https:\/\/wemedia.be\/wp-content\/uploads\/influencer-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Le Conseil de la publicit\u00e9 publie de nouvelles recommandations pour les influenceurs en ligne. WE MEDIA approuve et soutient ce texte : la clart\u00e9 engendre la confiance.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Les influenceurs atteignent rapidement, via leurs publications en ligne, le grand public. Ils jouissent d\u2019une grande popularit\u00e9, particuli\u00e8rement aupr\u00e8s des jeunes.<\/p>\n<p>Mais, dans la pratique, publient-ils r\u00e9ellement leur avis personnel ? Ou sont-ils pay\u00e9s pour leurs publications ? Le public a le droit de le savoir.<\/p>\n<p>Gr\u00e2ce \u00e0 ces recommandations, la distinction deviendra plus claire. En outre, une s\u00e9paration claire entre l\u2019information propre et ind\u00e9pendante et les message sponsoris\u00e9s est capitale pour les \u00e9diteurs.<\/p>\n<p><a href=\"https:\/\/www.jep.be\/sites\/default\/files\/rule_reccommendation\/recommandations_du_conseil_de_la_publicite_influenceurs_en_ligne_fr.pdf\">Consultez les recommandations ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil de la publicit\u00e9 publie de nouvelles recommandations pour les influenceurs en ligne. WE MEDIA approuve et soutient ce texte : la clart\u00e9 engendre la confiance.<\/p>\n","protected":false},"author":416,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[36,37,38],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-conseil-de-la-publicite","tag-influencers","tag-legal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Le Conseil de la publicit\u00e9 publie de nouvelles recommandations pour les influenceurs en ligne. WE MEDIA approuve et soutient ce texte : la clart\u00e9 engendre la confiance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T12:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-07T10:29:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/influencer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7385\" \/>\n\t<meta property=\"og:image:height\" content=\"4923\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karakters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"karakters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\"},\"author\":{\"name\":\"karakters\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/dc9d4aa8904630d68fc3ebe081daedeb\"},\"headline\":\"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 !\",\"datePublished\":\"2018-10-10T12:09:36+00:00\",\"dateModified\":\"2018-11-07T10:29:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\"},\"wordCount\":118,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"keywords\":[\"Conseil de la Publicit\u00e9\",\"Influencers\",\"Legal\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\",\"url\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\",\"name\":\"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/#website\"},\"datePublished\":\"2018-10-10T12:09:36+00:00\",\"dateModified\":\"2018-11-07T10:29:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/#website\",\"url\":\"https:\/\/wemedia.be\/\",\"name\":\"WE MEDIA\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"alternateName\":\"WM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/#organization\",\"name\":\"WE MEDIA\",\"alternateName\":\"WM\",\"url\":\"https:\/\/wemedia.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"caption\":\"WE MEDIA\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/dc9d4aa8904630d68fc3ebe081daedeb\",\"name\":\"karakters\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/","og_locale":"fr_FR","og_type":"article","og_title":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA","og_description":"Le Conseil de la publicit\u00e9 publie de nouvelles recommandations pour les influenceurs en ligne. WE MEDIA approuve et soutient ce texte : la clart\u00e9 engendre la confiance.","og_url":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/","og_site_name":"WE MEDIA","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2018-10-10T12:09:36+00:00","article_modified_time":"2018-11-07T10:29:12+00:00","og_image":[{"width":7385,"height":4923,"url":"https:\/\/wemedia.be\/wp-content\/uploads\/influencer.jpg","type":"image\/jpeg"}],"author":"karakters","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"karakters","Dur\u00e9e de lecture est.":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/"},"author":{"name":"karakters","@id":"https:\/\/wemedia.be\/#\/schema\/person\/dc9d4aa8904630d68fc3ebe081daedeb"},"headline":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 !","datePublished":"2018-10-10T12:09:36+00:00","dateModified":"2018-11-07T10:29:12+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/"},"wordCount":118,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"keywords":["Conseil de la Publicit\u00e9","Influencers","Legal"],"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/","url":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/","name":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 ! - WE MEDIA","isPartOf":{"@id":"https:\/\/wemedia.be\/#website"},"datePublished":"2018-10-10T12:09:36+00:00","dateModified":"2018-11-07T10:29:12+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"INFLUENCEURS EN LIGNE : ENFIN DE LA CLART\u00c9 !"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/#website","url":"https:\/\/wemedia.be\/","name":"WE MEDIA","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"alternateName":"WM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/#organization","name":"WE MEDIA","alternateName":"WM","url":"https:\/\/wemedia.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","contentUrl":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","caption":"WE MEDIA"},"image":{"@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/#\/schema\/person\/dc9d4aa8904630d68fc3ebe081daedeb","name":"karakters"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/users\/416"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media\/388"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}