{"id":3249,"date":"2019-07-12T13:48:16","date_gmt":"2019-07-12T11:48:16","guid":{"rendered":"https:\/\/wemedia.be\/?p=3249"},"modified":"2019-07-12T13:48:16","modified_gmt":"2019-07-12T11:48:16","slug":"nouvelle-chaire-a-la-vub-personalisation-trust-and-sustainable-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/nouvelle-chaire-a-la-vub-personalisation-trust-and-sustainable-media\/","title":{"rendered":"Nouvelle chaire \u00e0 la VUB: \u201cPersonalisation, Trust and Sustainable Media\u201d"},"content":{"rendered":"

Roularta Media Group inaugure avec la Vrije Universiteit Brussel (VUB) la nouvelle chaire \u201cPersonalisation, Trust and Sustainable Media\u201d. Dans le cadre de cette initiative, les titulaires de la chaire, les Prof. Dr Karen Donders et Prof. Dr Ike Picone de la VUB, m\u00e8neront et stimuleront la recherche relative aux mani\u00e8res dont les m\u00e9dias d\u2019actualit\u00e9 peuvent poursuivre une innovation durable. <\/strong><\/p>\n

La baisse des revenus publicitaires \u2013 lesquels sont de plus en plus accapar\u00e9s par les acteurs num\u00e9riques tels que Facebook et Google \u2013, la faible disposition des consommateurs d\u2019actualit\u00e9 \u00e0 payer pour l\u2019actualit\u00e9 (en ligne) et l\u2019\u00e9volution des habitudes de consommation de ces derniers sont les principaux d\u00e9fis auxquels sont confront\u00e9s aujourd\u2019hui les m\u00e9dias d\u2019actualit\u00e9, tels que les journaux, les magazines, la radio et la t\u00e9l\u00e9vision. Cet environnement comp\u00e9titif pousse parfois les m\u00e9dias \u00e0 recourir par exemple aux clickbaits<\/em> et au branded content<\/em>, une approche certes rentable \u00e0 court terme mais qui compromet \u00e0 long terme leur cr\u00e9dibilit\u00e9 et donc leur r\u00f4le soci\u00e9tal qui consiste \u00e0 informer correctement le grand public.<\/p>\n

Les Prof. Donders et Picone, tous deux attach\u00e9s \u00e0 l\u2019unit\u00e9 Smart Media du groupe de recherche imec-SMIT-VUB, \u00e9tudieront d\u00e8s lors dans le cadre de cette toute nouvelle chaire \u201cPersonalisation, Trust and Sustainable Media\u201d des innovations durables qui, dans les m\u00e9dias d\u2019information, permettront de relever ces d\u00e9fis. Dans cette approche, ils tiennent \u00e9galement compte du caract\u00e8re double des m\u00e9dias d\u2019actualit\u00e9 : d\u2019une part, il s\u2019agit d\u2019entreprises commerciales, de l\u2019autre d\u2019acteurs soci\u00e9taux. \u00ab\u2009Le paysage m\u00e9diatique \u00e9volue \u00e0 toute vitesse, ce qui requiert aussi des entreprises m\u00e9diatiques qu\u2019elles s\u2019adaptent. Nous souhaitons les accompagner dans ce processus et veiller \u00e0 ce qu\u2019elles puissent continuer \u00e0 \u00eatre saines et \u00e0 offrir une information de qualit\u00e9\u2009\u00bb, <\/em>pr\u00e9cisent les titulaires de la chaire.<\/p>\n

Le point de d\u00e9part de cette chaire d\u2019une dur\u00e9e de 4\u00a0ans consiste \u00e0 adopter une approche plus holistique en mati\u00e8re d\u2019innovation dans le positionnement (strat\u00e9gie de marque), l\u2019esprit (focus r\u00e9dactionnel, relation de confiance avec le public) et l\u2019impact soci\u00e9tal (journalisme d\u2019investigation, fact checking<\/em>).<\/p>\n

\"Ike
\u00a0 Ike Picone VUB<\/figcaption><\/figure>\n
\"Karen
Karen Donders VUB<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Roularta Media Group inaugure avec la Vrije Universiteit Brussel (VUB) la nouvelle chaire \u201cPersonalisation, Trust and Sustainable Media\u201d. Dans le cadre de cette initiative, les titulaires de la chaire, les Prof. Dr Karen Donders et Prof. Dr Ike Picone de la VUB, m\u00e8neront et stimuleront la recherche relative aux mani\u00e8res…<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[115,114],"class_list":["post-3249","post","type-post","status-publish","format-standard","hentry","category-news-fr","tag-rmg","tag-vub"],"acf":[],"yoast_head":"\nNouvelle chaire \u00e0 la VUB: \u201cPersonalisation, Trust and Sustainable Media\u201d - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Roularta Media Group inaugure avec la VUB la nouvelle chaire \u201cPersonalisation, Trust and Sustainable Media\u201d. 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