{"id":3213,"date":"2019-06-26T16:17:38","date_gmt":"2019-06-26T14:17:38","guid":{"rendered":"https:\/\/wemedia.be\/?p=3213"},"modified":"2019-06-27T11:22:22","modified_gmt":"2019-06-27T09:22:22","slug":"le-code-icc-adapte-au-digitalsocial","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/","title":{"rendered":"Le Code ICC adapt\u00e9 au Digital&amp;Social"},"content":{"rendered":"<p><strong><em>Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du <\/em><em><a href=\"https:\/\/www.jep.be\/sites\/default\/files\/inline-media\/2018_icc_publicite_et_marketing_code_de_communications.pdf\">Code ICC<\/a><\/em> <em>sur la publicit\u00e9 et les communications commerciales<\/em>. <em>Les adaptations de ce Code r\u00e9pondent \u00e0 la croissance de la communication num\u00e9rique et des r\u00e9seaux sociaux. Cette nouvelle version sera appliqu\u00e9e par le <\/em><em>JEP<\/em><em>,\u00a0 Jury d\u2019Ethique Publicitaire<\/em> <em>d\u00e8s le 2 septembre 2019.<\/em>\u00a0<\/strong><\/p>\n<p>Les r\u00e8gles de l\u2019ICC en mati\u00e8re de publicit\u00e9 et de communication commerciale constituent la r\u00e9f\u00e9rence partout dans le monde. Chaque pays les d\u00e9cline, les pr\u00e9cise, les adapte ensuite en fonction de sa culture et de son march\u00e9 publicitaire. En Belgique, les codes d\u2019\u00e9thique locaux s\u2019inspirent des principes directeurs fix\u00e9s par l\u2019ICC. Le pr\u00e9ambule du nouveau Code ICC rappelle les principaux changements\u00a0:<\/p>\n<p><em>-une meilleure transparence et identification des contenus commerciaux par rapport aux contenus \u00e9ditoriaux et g\u00e9n\u00e9r\u00e9s par les utilisateurs\u00a0:<\/em><\/p>\n<p><em>\u00a0\u00ab\u00a0Les communications commerciales doivent \u00eatre clairement identifiables en tant que telles, quelle que soit leur forme et quel que soit le support utilis\u00e9. Ainsi, une communication favorisant la vente d\u2019un produit ne doit pas \u00eatre ind\u00fbment pr\u00e9sent\u00e9e comme, par exemple, une \u00e9tude de march\u00e9, une enqu\u00eate aupr\u00e8s des consommateurs, un contenu g\u00e9n\u00e9r\u00e9 par un utilisateur, un blog priv\u00e9, une publication priv\u00e9e sur les m\u00e9dias sociaux ou une critique ind\u00e9pendante\u00a0\u00bb\u00a0;<\/em><\/p>\n<p><em>-une application plus claire \u00e0 tous les supports et plateformes, y compris les m\u00e9dias sociaux, les communications mobiles, virtuelles et marketing utilisant l\u2019intelligence artificielle\u00a0;<\/em><\/p>\n<p><em>-une applicabilit\u00e9 aux autres acteurs de l\u2019\u00e9cosyst\u00e8me du marketing, y compris les influenceurs, les blogueurs, les vlogueurs, les r\u00e9seaux d\u2019affili\u00e9s, les soci\u00e9t\u00e9s d\u2019analyse de donn\u00e9es et de technologies publicitaires ainsi que ceux responsables de la pr\u00e9paration des algorithmes \u00e0 des fins de communication et de marketing<\/em>.<\/p>\n<p><strong>ICC Belgium<\/strong> est la repr\u00e9sentation de la <strong>Chambre de commerce internationale (ICC)<\/strong> en Belgique. L&rsquo;ICC est l\u2019organisation mondiale des entreprises. Elle repr\u00e9sente plus de 45 millions d\u2019entreprises dans plus de 100 pays. Sa mission est de faire b\u00e9n\u00e9ficier le commerce \u00e0 chacun, tous les jours, et partout. Les plus grandes entreprises du monde, de nombreuses PME, des cabinets d\u2019avocats, des organisations professionnelles et des chambres de commerce constituent les membres de l\u2019ICC.<\/p>\n<p>&nbsp;<\/p>\n<p>Lisez aussi \u00e0 propos du JEP :<\/p>\n<p><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-jep-lance-wikiregs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le JEP lance WIKIREGS<\/a><\/p>\n<p><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/annee-exceptionnelle-pour-le-jep\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ann\u00e9e exceptionnelle pour le JEP<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC sur la publicit\u00e9 et les communications commerciales. Les adaptations de ce Code r\u00e9pondent \u00e0 la croissance de la communication num\u00e9rique et des r\u00e9seaux sociaux. Cette nouvelle version sera appliqu\u00e9e par le JEP,\u00a0 Jury d\u2019Ethique Publicitaire d\u00e8s le&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[20,43],"class_list":["post-3213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-jep","tag-jury-dethique-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T14:17:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T09:22:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/icc-code.png\" \/>\n\t<meta property=\"og:image:width\" content=\"238\" \/>\n\t<meta property=\"og:image:height\" content=\"212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\"},\"author\":{\"name\":\"clement\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\"},\"headline\":\"Le Code ICC adapt\u00e9 au Digital&amp;Social\",\"datePublished\":\"2019-06-26T14:17:38+00:00\",\"dateModified\":\"2019-06-27T09:22:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\"},\"wordCount\":415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"keywords\":[\"JEP\",\"Jury d'Ethique Publicitaire\"],\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\",\"url\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\",\"name\":\"Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/#website\"},\"datePublished\":\"2019-06-26T14:17:38+00:00\",\"dateModified\":\"2019-06-27T09:22:22+00:00\",\"description\":\"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Code ICC adapt\u00e9 au Digital&amp;Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/#website\",\"url\":\"https:\/\/wemedia.be\/\",\"name\":\"WE MEDIA\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"alternateName\":\"WM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/#organization\",\"name\":\"WE MEDIA\",\"alternateName\":\"WM\",\"url\":\"https:\/\/wemedia.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"caption\":\"WE MEDIA\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\",\"name\":\"clement\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA","description":"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA","og_description":"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.","og_url":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/","og_site_name":"WE MEDIA","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2019-06-26T14:17:38+00:00","article_modified_time":"2019-06-27T09:22:22+00:00","og_image":[{"width":238,"height":212,"url":"https:\/\/wemedia.be\/wp-content\/uploads\/icc-code.png","type":"image\/png"}],"author":"clement","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"clement","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/"},"author":{"name":"clement","@id":"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d"},"headline":"Le Code ICC adapt\u00e9 au Digital&amp;Social","datePublished":"2019-06-26T14:17:38+00:00","dateModified":"2019-06-27T09:22:22+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/"},"wordCount":415,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"keywords":["JEP","Jury d'Ethique Publicitaire"],"articleSection":["News"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/","url":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/","name":"Le Code ICC adapt\u00e9 au Digital&amp;Social - WE MEDIA","isPartOf":{"@id":"https:\/\/wemedia.be\/#website"},"datePublished":"2019-06-26T14:17:38+00:00","dateModified":"2019-06-27T09:22:22+00:00","description":"Le Conseil de la Publicit\u00e9 a approuv\u00e9 la derni\u00e8re version du Code ICC\u00a0sur la publicit\u00e9 et les communications commerciales.","breadcrumb":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/fr\/nieuws\/le-code-icc-adapte-au-digitalsocial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Le Code ICC adapt\u00e9 au Digital&amp;Social"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/#website","url":"https:\/\/wemedia.be\/","name":"WE MEDIA","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"alternateName":"WM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/#organization","name":"WE MEDIA","alternateName":"WM","url":"https:\/\/wemedia.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","contentUrl":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","caption":"WE MEDIA"},"image":{"@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d","name":"clement"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/3213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/comments?post=3213"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/3213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media\/3210"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media?parent=3213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/categories?post=3213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/tags?post=3213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}