{"id":3052,"date":"2019-04-26T15:25:32","date_gmt":"2019-04-26T13:25:32","guid":{"rendered":"https:\/\/wemedia.be\/?p=3052"},"modified":"2019-04-26T15:25:32","modified_gmt":"2019-04-26T13:25:32","slug":"regles-plus-strictes-en-matiere-de-publicite-alcool","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/regles-plus-strictes-en-matiere-de-publicite-alcool\/","title":{"rendered":"Des r\u00e8gles plus strictes en mati\u00e8re de publicit\u00e9 pour l&rsquo;alcool"},"content":{"rendered":"<p>Les campagnes de publicit\u00e9 sur les boissons alcoolis\u00e9es seront davantage ax\u00e9es sur la pr\u00e9vention et les r\u00e8gles seront plus strictes.<\/p>\n<p>Les campagnes radiophoniques et t\u00e9l\u00e9vis\u00e9es nationales devront obligatoirement faire l\u2019objet d\u2019un avis pr\u00e9alable du Jury d&rsquo;\u00e9thique publicitaire (JEP). En cas d&rsquo;infractions r\u00e9p\u00e9t\u00e9es, le JEP est en mesure d\u2019infliger une amende pouvant atteindre 10 000 euros. D\u00e9sormais, un repr\u00e9sentant du SPF Sant\u00e9 Publique sera \u00e9galement pr\u00e9sent lors du traitement des plaintes. Il s\u2019agit de nouveaux accords entre Conseil de la Publicit\u00e9, la F\u00e9d\u00e9ration des Brasseurs Belges, Vinum Et Spiritus, l&rsquo;administration de la Sant\u00e9 Publique et le cabinet de la ministre comp\u00e9tente De Block.<\/p>\n<p>Ces nouvelles r\u00e8gles ont \u00e9t\u00e9 incluses dans un <a href=\"https:\/\/www.jep.be\/sites\/default\/files\/rule_reccommendation\/convention_alcool_-_fr_-_2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">addendum \u00e0 la Convention de 2005 en mati\u00e8re de publicit\u00e9 pour les boissons contenant de l\u2019alcool<\/a>. Elles entreront en vigueur le 2 septembre 2019.<\/p>\n<p>WE MEDIA se f\u00e9licite de ce r\u00f4le renforc\u00e9 de l\u2019autor\u00e9gulation pour la publicit\u00e9. L\u2019accord conclu avec la ministre De Block et la participation du SPF Sant\u00e9 publique mettent en avant la confiance du gouvernement dans le Conseil de la publicit\u00e9 et le JEP en tant qu&rsquo;organisme d&rsquo;autor\u00e9glementation. Le secteur assume ses responsabilit\u00e9s et jouit de la confiance n\u00e9cessaire pour ce faire.<\/p>\n<p>En mai 2005, sous la tutelle du Ministre de la Sant\u00e9, le Conseil de la Publicit\u00e9, ainsi que les autres f\u00e9d\u00e9rations professionnelles (F\u00e9d\u00e9ration des Brasseurs Belges, Vinum Et Spiritus, Horeca Vlaanderen, Horeca Wallonie, Horeca Brussel et Comeos) et les associations de consommateurs, avaient sign\u00e9 la Convention en mati\u00e8re de publicit\u00e9 pour les boissons contenant de l\u2019alcool. Cette convention a \u00e9t\u00e9 modifi\u00e9e pour la premi\u00e8re fois en janvier 2013.<\/p>\n<p>Le communiqu\u00e9 de presse du Conseil de la publicit\u00e9 est disponible <a href=\"https:\/\/www.jep.be\/fr\/nouvelles\/communique-de-presse-conseil-de-la-publicitejep-19-04-2019-les-regles-et-le-controle-de-la\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes de publicit\u00e9 sur les boissons alcoolis\u00e9es seront davantage ax\u00e9es sur la pr\u00e9vention et les r\u00e8gles seront plus strictes. Les campagnes radiophoniques et t\u00e9l\u00e9vis\u00e9es nationales devront obligatoirement faire l\u2019objet d\u2019un avis pr\u00e9alable du Jury d&rsquo;\u00e9thique publicitaire (JEP). En cas d&rsquo;infractions r\u00e9p\u00e9t\u00e9es, le JEP est en mesure d\u2019infliger une amende&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[36],"class_list":["post-3052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-conseil-de-la-publicite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des r\u00e8gles plus strictes en mati\u00e8re de publicit\u00e9 pour l&#039;alcool - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Les campagnes de publicit\u00e9 sur les boissons alcoolis\u00e9es seront davantage ax\u00e9es sur la pr\u00e9vention et les r\u00e8gles seront plus strictes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/regles-plus-strictes-en-matiere-de-publicite-alcool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des r\u00e8gles plus strictes en mati\u00e8re de publicit\u00e9 pour l&#039;alcool - 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