{"id":2921,"date":"2019-03-28T12:15:05","date_gmt":"2019-03-28T11:15:05","guid":{"rendered":"https:\/\/wemedia.be\/?p=2921"},"modified":"2019-03-29T13:51:13","modified_gmt":"2019-03-29T12:51:13","slug":"digital-innovators-summit-berlin-2019","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/","title":{"rendered":"Digital Innovators\u2019 Summit Berlin 2019"},"content":{"rendered":"

Technologie, mod\u00e8les de paiement et orientation client.<\/em><\/h4>\n

\"technologie<\/p>\n

Dans leur qu\u00eate d’un nouvel avenir pour un journalisme de qualit\u00e9, les \u00e9diteurs et les entreprises m\u00e9diatiques doivent non seulement adapter leur culture interne, mais ils doivent \u00e9galement collaborer plus \u00e9troitement pour relever les d\u00e9fis du secteur de l’\u00e9dition. Tel est le message principal de Stephanie Caspar, directrice de la technologie et des donn\u00e9es du g\u00e9ant allemand des m\u00e9dias, Axel Springer. C\u2019est ainsi qu\u2019elle a ouvert le congr\u00e8s mondial annuel de la FIPP des 25 et 26 mars. Son introduction a fait office de fil conducteur lors de l’ensemble du congr\u00e8s.<\/p>\n

Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord, m\u00fb par une technologie de qualit\u00e9, par une strat\u00e9gie d’envergure pour le contenu payant et par le positionnement du consommateur au centre de son mod\u00e8le constituent les piliers du d\u00e9veloppement de l’entreprise de m\u00e9dias de l’avenir, nous apprend-t-on.<\/p>\n

Orientation client<\/h4>\n

\u00a0\u00bb Les entreprises de m\u00e9dias n’ont jamais vraiment eu \u00e0 \u00e9couter le consommateur \u00ab\u00a0, dit Caspar. Elle poursuit : \u00a0\u00bb elles ont peu d’expertise en la mati\u00e8re. Elles doivent apprendre \u00e0 \u00eatre \u00e0 l\u2019\u00e9coute. Il est donc \u00e9galement n\u00e9cessaire de d\u00e9molir les silos internes. Les diff\u00e9rents d\u00e9partements doivent apprendre \u00e0 travailler ensemble pour mieux comprendre le consommateur et ainsi am\u00e9liorer leur produit \u00ab\u00a0.<\/p>\n

La question centrale lors du d\u00e9veloppement d\u2019une nouvelle technologie ou d’un nouveau produit doit toujours \u00eatre la m\u00eame : est-ce utile pour le consommateur, est-ce important pour lui ?<\/p>\n

Il est capital que les \u00e9diteurs prennent conscience qu’ils doivent plus que jamais tester, collecter et utiliser autant de donn\u00e9es que possible. Nos entreprises doivent \u00eatre plus flexibles et constamment pr\u00eates \u00e0 changer leurs activit\u00e9s. Il est urgent de changer notre culture de travail au sein de nos entreprises.<\/p>\n

Willingness to pay<\/h4>\n

Tout au long du congr\u00e8s, les conclusions de chaque enqu\u00eate ont montr\u00e9 que les citoyens sont pr\u00eats \u00e0 payer pour du bon journalisme et un contenu de qualit\u00e9.<\/p>\n

Cela ressort \u00e9galement de plus en plus concernant les sources de revenus. Les revenus des abonnements num\u00e9riques sont en constante augmentation. Selon Reuters, la moiti\u00e9 des \u00e9diteurs se concentrerait m\u00eame uniquement sur les abonnements num\u00e9riques pour l’ann\u00e9e prochaine.<\/p>\n

La m\u00e9thode qui consiste \u00e0 proposer du contenu gratuit pour attirer par le biais des m\u00e9dias sociaux est r\u00e9volue. Comme nous l’avons affirm\u00e9 \u00e0 maintes reprises lors de notre congr\u00e8s MAGnify<\/a> : les paywalls repr\u00e9sentent l’avenir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Technologie, mod\u00e8les de paiement et orientation client. Dans leur qu\u00eate d’un nouvel avenir pour un journalisme de qualit\u00e9, les \u00e9diteurs et les entreprises m\u00e9diatiques doivent non seulement adapter leur culture interne, mais ils doivent \u00e9galement collaborer plus \u00e9troitement pour relever les d\u00e9fis du secteur de l’\u00e9dition. Tel est le message…<\/p>\n","protected":false},"author":14,"featured_media":2919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[105,104,102],"class_list":["post-2921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-congres","tag-event","tag-fipp-dis"],"acf":[],"yoast_head":"\nDigital Innovators\u2019 Summit Berlin 2019 - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Innovators\u2019 Summit Berlin 2019 - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-28T11:15:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-29T12:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/fip.png\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\"},\"author\":{\"name\":\"clement\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\"},\"headline\":\"Digital Innovators\u2019 Summit Berlin 2019\",\"datePublished\":\"2019-03-28T11:15:05+00:00\",\"dateModified\":\"2019-03-29T12:51:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"keywords\":[\"Congr\u00e8s\",\"Event\",\"FIPP DIS\"],\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\",\"url\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\",\"name\":\"Digital Innovators\u2019 Summit Berlin 2019 - WE MEDIA\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/#website\"},\"datePublished\":\"2019-03-28T11:15:05+00:00\",\"dateModified\":\"2019-03-29T12:51:13+00:00\",\"description\":\"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Innovators\u2019 Summit Berlin 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/#website\",\"url\":\"https:\/\/wemedia.be\/\",\"name\":\"WE MEDIA\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"alternateName\":\"WM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/#organization\",\"name\":\"WE MEDIA\",\"alternateName\":\"WM\",\"url\":\"https:\/\/wemedia.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"caption\":\"WE MEDIA\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\",\"name\":\"clement\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Innovators\u2019 Summit Berlin 2019 - WE MEDIA","description":"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/","og_locale":"fr_FR","og_type":"article","og_title":"Digital Innovators\u2019 Summit Berlin 2019 - WE MEDIA","og_description":"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.","og_url":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/","og_site_name":"WE MEDIA","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2019-03-28T11:15:05+00:00","article_modified_time":"2019-03-29T12:51:13+00:00","og_image":[{"width":836,"height":488,"url":"https:\/\/wemedia.be\/wp-content\/uploads\/fip.png","type":"image\/png"}],"author":"clement","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"clement","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/"},"author":{"name":"clement","@id":"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d"},"headline":"Digital Innovators\u2019 Summit Berlin 2019","datePublished":"2019-03-28T11:15:05+00:00","dateModified":"2019-03-29T12:51:13+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"keywords":["Congr\u00e8s","Event","FIPP DIS"],"articleSection":["News"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/","url":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/","name":"Digital Innovators\u2019 Summit Berlin 2019 - WE MEDIA","isPartOf":{"@id":"https:\/\/wemedia.be\/#website"},"datePublished":"2019-03-28T11:15:05+00:00","dateModified":"2019-03-29T12:51:13+00:00","description":"Avec 13 repr\u00e9sentants, les membres de WE MEDIA \u00e9taient bien repr\u00e9sent\u00e9s parmi les 500 participants de 40 pays. Le digital d\u2019abord \u00e9tait le mot d'ordre.","breadcrumb":{"@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/fr\/nieuws\/digital-innovators-summit-berlin-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Digital Innovators\u2019 Summit Berlin 2019"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/#website","url":"https:\/\/wemedia.be\/","name":"WE MEDIA","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"alternateName":"WM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/#organization","name":"WE MEDIA","alternateName":"WM","url":"https:\/\/wemedia.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","contentUrl":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","caption":"WE MEDIA"},"image":{"@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d","name":"clement"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/2921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/comments?post=2921"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/posts\/2921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media\/2919"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media?parent=2921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/categories?post=2921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/tags?post=2921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}