{"id":13441,"date":"2026-10-12T12:37:20","date_gmt":"2026-10-12T10:37:20","guid":{"rendered":"https:\/\/wemedia.be\/?p=13441"},"modified":"2026-10-12T12:40:05","modified_gmt":"2026-10-12T10:40:05","slug":"ia-de-google-un-programme-de-remuneration-teste-pour-les-editeurs-de-contenus","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/ia-de-google-un-programme-de-remuneration-teste-pour-les-editeurs-de-contenus\/","title":{"rendered":"IA de Google : un programme de r\u00e9mun\u00e9ration test\u00e9 pour les \u00e9diteurs de contenus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Google exp\u00e9rimente un nouveau programme de r\u00e9mun\u00e9ration des \u00e9diteurs dont les contenus contribuent aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par ses outils d\u2019intelligence artificielle. Baptis\u00e9 \u00ab\u00a0AI contribution pilot\u00a0\u00bb, ce dispositif concerne Gemini, AI Overviews et AI Mode, rapporte\u00a0<a href=\"https:\/\/digiday.com\/media\/google-rolls-out-pay-value-ai-licensing-program-to-publishers\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a>.\u00a0<br>\u00a0<\/strong><\/em><br>Accessible sur invitation, le programme r\u00e9mun\u00e8re les \u00e9diteurs lorsque Google estime que leurs contenus contribuent de mani\u00e8re significative \u00e0 une r\u00e9ponse g\u00e9n\u00e9r\u00e9e par l\u2019IA. Le paiement repose donc sur la valeur attribu\u00e9e au contenu plut\u00f4t que sur son volume d\u2019utilisation, le nombre de citations ou les clics g\u00e9n\u00e9r\u00e9s.<br>\u00a0<br>Les participants disposent d\u2019un tableau de bord int\u00e9gr\u00e9 \u00e0 Google Search Console, affichant leurs revenus mensuels. En revanche, Google ne d\u00e9taille pas les crit\u00e8res de calcul des r\u00e9mun\u00e9rations.<br>\u00a0<br>Selon\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-ai-pilot-pays-some-sites-under-0-1-of-ad-revenue\/591717\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.theinformation.com\/articles\/google-paying-100-digital-publishers-ai-overviews\/\" target=\"_blank\" rel=\"noopener\">The Information<\/a>, une centaine d&rsquo;\u00e9diteurs participeraient actuellement au programme, avec des r\u00e9mun\u00e9rations tr\u00e8s variables. Certains petits sites auraient per\u00e7u moins de $1.000 en plusieurs mois, tandis qu\u2019un participant historique toucherait plus d\u2019un million de dollars par an. Pour plusieurs \u00e9diteurs de petite et moyenne taille, ces paiements repr\u00e9senteraient moins de 0,1% de leurs recettes publicitaires.<br>\u00a0<br>Ces montants, comme l\u2019absence de transparence sur leur calcul, expliqueraient les r\u00e9ticences de certains grands \u00e9diteurs \u00e0 rejoindre le dispositif.<br>\u00a0<br>Google pr\u00e9sente cette initiative comme un test destin\u00e9 \u00e0 explorer de nouvelles formes de r\u00e9mun\u00e9ration des contenus de qualit\u00e9.<br>\u00a0<br>Rappelons que Google a lanc\u00e9 fin de l&rsquo;ann\u00e9e derni\u00e8re\u00a0<a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/tools-partnerships-web-ecosystem\/\" target=\"_blank\" rel=\"noopener\">un autre programme<\/a>\u00a0de partenariats commerciaux avec des \u00e9diteurs de presse, parmi lesquels The Washington Post, The Guardian, Der Spiegel. Cette initiative distincte vise notamment \u00e0 exp\u00e9rimenter, dans Google News, des r\u00e9sum\u00e9s d&rsquo;articles g\u00e9n\u00e9r\u00e9s par l&rsquo;IA et des synth\u00e8ses audio, avec attribution des sources et liens vers les contenus originaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source <\/em>: Media Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon\/\">Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2005<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/editeurs-vs-big-tech-qui-a-peur-des-ai-overviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Editeurs vs Big Tech : qui a peur des AI Overviews ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/comment-faire-face-en-tant-quediteur-a-la-baisse-du-trafic-web\/\" target=\"_blank\" rel=\"noopener\">Comment faire face, en tant qu\u2019\u00e9diteur, \u00e0 la baisse du trafic web ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google exp\u00e9rimente un nouveau programme de r\u00e9mun\u00e9ration des \u00e9diteurs dont les contenus contribuent aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par ses outils d\u2019intelligence artificielle. Baptis\u00e9 \u00ab\u00a0AI contribution pilot\u00a0\u00bb, ce dispositif concerne Gemini, AI Overviews et AI Mode, rapporte\u00a0Digiday.\u00a0\u00a0Accessible sur invitation, le programme r\u00e9mun\u00e8re les \u00e9diteurs lorsque Google estime que leurs contenus contribuent de&#8230;<\/p>\n","protected":false},"author":8,"featured_media":13442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-13441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IA de Google : un programme de r\u00e9mun\u00e9ration test\u00e9 pour les \u00e9diteurs de contenus - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Google exp\u00e9rimente un nouveau programme de r\u00e9mun\u00e9ration des \u00e9diteurs dont les contenus contribuent aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par ses outils d\u2019IA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/ia-de-google-un-programme-de-remuneration-teste-pour-les-editeurs-de-contenus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA de Google : un programme de r\u00e9mun\u00e9ration test\u00e9 pour les \u00e9diteurs de contenus - 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