{"id":13181,"date":"2026-04-27T09:26:00","date_gmt":"2026-04-27T07:26:00","guid":{"rendered":"https:\/\/wemedia.be\/?p=13181"},"modified":"2026-04-23T09:55:35","modified_gmt":"2026-04-23T07:55:35","slug":"editer-un-magazine-selon-un-modele-cooperatif-positive-news-montre-la-voie","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/editer-un-magazine-selon-un-modele-cooperatif-positive-news-montre-la-voie\/","title":{"rendered":"Editer un magazine selon un mod\u00e8le coop\u00e9ratif ? Positive News montre la voie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Il y a dix ans, lorsque le magazine britannique Positive News a voulu passer d\u2019un journal gratuit \u00e0 un magazine, le tout nouveau PDG Se\u00e1n Wood et son \u00e9quipe ont estim\u00e9 que le moment \u00e9tait venu d\u2019adopter un nouveau mod\u00e8le \u00e9conomique. Celui-ci devait permettre au m\u00e9dia d\u2019ancrer sa mission sociale sur le long terme. Le choix s\u2019est port\u00e9 sur une coop\u00e9rative, dans laquelle les super-fans jouent un r\u00f4le cl\u00e9.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se\u00e1n Wood \u00e9tait l&rsquo;invit\u00e9 du <a href=\"https:\/\/www.youtube.com\/watch?v=SCHtLvZKJdA\">podcast<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=SCHtLvZKJdA\" target=\"_blank\" rel=\"noreferrer noopener\">Making Money From Magazines<\/a> et a eu l&rsquo;occasion d&rsquo;expliquer en d\u00e9tail l&rsquo;histoire de <a href=\"https:\/\/www.positive.news\/magazine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Positive News<\/a>, un magazine qui jette un pont entre une couverture m\u00e9diatique porteuse d&rsquo;espoir et un journalisme de qualit\u00e9. Nous r\u00e9sumons cet \u00e9pisode en 7 enseignements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une relation \u00e9troite avec le public cible constitue une base solide<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Positive News a toujours \u00e9t\u00e9 un concept issu de la communaut\u00e9. En tant que journal gratuit, il vivait gr\u00e2ce \u00e0 des abonn\u00e9s qui payaient et prenaient en charge la distribution. Cette passion \u00e9tait \u00e0 juste titre consid\u00e9r\u00e9e comme le plus grand atout de la marque m\u00e9diatique et constitue d\u00e9sormais la pierre angulaire du mod\u00e8le \u00e9conomique actualis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des abonn\u00e9s \u00e0 plus de 1 500 copropri\u00e9taires : Positive News a cr\u00e9\u00e9 une coop\u00e9rative, avec <em>des parts communautaires <\/em>(actions sans distribution de b\u00e9n\u00e9fices) et un droit de vote \u00e9gal pour tous les investisseurs, quel que soit le montant apport\u00e9. En l\u2019espace d\u2019un mois, 250 000 livres sterling ont ainsi \u00e9t\u00e9 r\u00e9colt\u00e9es, un budget suffisant pour garantir une offre de qualit\u00e9 pendant cinq ans tout en \u00e9laborant un mod\u00e8le \u00e9conomique durable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les coop\u00e9rateurs acceptent cette orientation<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab <em>Nous avons d\u00e9pass\u00e9 les attentes. <\/em>\u00bb Bien qu\u2019une coop\u00e9rative soit aussi une sorte de communaut\u00e9, il faut pr\u00e9voir un fonctionnement communautaire avanc\u00e9. Au d\u00e9part, la petite \u00e9quipe \u00e9ditoriale s\u2019en chargeait, notamment par le biais de \u00ab r\u00e9unions d\u2019inspiration \u00bb annuelles, mais en r\u00e9alit\u00e9, les coop\u00e9rateurs n\u2019en ont pas besoin. Pour les superfans, ce qui compte avant tout, c\u2019est la mission et le journalisme de qualit\u00e9, pas une participation suppl\u00e9mentaire ou des r\u00e9unions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Il est avantageux de garder le contr\u00f4le des ventes<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement possible de soutenir Positive News par des contributions mensuelles ou un don ponctuel. Et bien s\u00fbr, en s&rsquo;abonnant sur le site web au magazine papier trimestriel. En termes de ventes, cela semble \u00eatre la principale source de revenus pour un m\u00e9dia ind\u00e9pendant dot\u00e9 d&rsquo;un public passionn\u00e9. Se\u00e1n Wood et ses coll\u00e8gues ne sont pas fans du canal de vente en kiosque, m\u00eame si celui-ci reste un outil utile pour renforcer la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les abonnements cadeaux constituent un outil marketing puissant<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e9riode de No\u00ebl est chaque ann\u00e9e une p\u00e9riode faste pour ce magazine ax\u00e9 sur l&rsquo;actualit\u00e9 positive. De nombreuses personnes offrent alors un abonnement annuel \u00e0 leurs proches. Les statistiques le prouvent :\u00a0cette initiative sympa incite de nombreux abonn\u00e9s via un abonnement cadeau \u00e0 renouveler leur abonnement un an plus tard.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le contenu de marque pertinent a du succ\u00e8s\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Environ 15 % des revenus proviennent de partenariats de contenu. Trois \u00e9l\u00e9ments sont importants \u00e0 cet \u00e9gard : les articles sont r\u00e9dig\u00e9s par leurs propres journalistes, en toute ind\u00e9pendance et exclusivement sur des th\u00e8mes pertinents ; les lecteurs voient clairement qu\u2019il s\u2019agit de contenu partenaire ; et seules les marques et organisations partageant des m\u00eames valeurs que le magazine sont prises en consid\u00e9ration. Positive News collabore principalement avec des entreprises certifi\u00e9es B Corp, des entreprises \u00e0 vocation sociale, des ONG et des associations caritatives.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les subventions fonctionnent mieux dans un r\u00f4le compl\u00e9mentaire<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Positive News ne croit pas aux subventions comme pilier d\u2019un mod\u00e8le \u00e9conomique. L\u2019incertitude qui y est associ\u00e9e serait en contradiction avec les ambitions \u00e0 long terme du m\u00e9dia. Cependant, les subventions appropri\u00e9es peuvent donner naissance \u00e0 des projets journalistiques qui, sans elles, resteraient de l&rsquo;ordre du r\u00eave. Wood \u00e9voque le podcast qualitatif sur la sant\u00e9 mentale dans les pays en d\u00e9veloppement, n\u00e9 du Solutions Journalism Accelerator du Centre europ\u00e9en du journalisme.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une nouvelle injection de capitaux est envisageable, mais le timing doit \u00eatre bien choisi<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un nouvel appel au financement participatif est tout \u00e0 fait envisageable. L&rsquo;\u00e9quipe dirigeante de Positive News discute r\u00e9guli\u00e8rement du moment id\u00e9al pour une deuxi\u00e8me injection de capitaux. \u00ab Un processus qui se d\u00e9roulerait bien s\u00fbr avec l&rsquo;accord et la participation de nos coop\u00e9rateurs actuels \u00bb, souligne toutefois Wood. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;int\u00e9gralit\u00e9 de l&rsquo;entretien entre Se\u00e1n Wood, PDG de Positive News, et Nikki Simpson, animatrice du podcast Making Money From Magazines, est disponible sur la <a href=\"https:\/\/youtu.be\/SCHtLvZKJdA?si=ie4RKTN5aoK-Svrx\" target=\"_blank\" rel=\"noreferrer noopener\">cha\u00eene YouTube de l&rsquo;International Magazine Centre<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-le-print-reste-un-terreau-fertile-pour-la-creativite\/\" target=\"_blank\" rel=\"noreferrer noopener\">StuMPA : le print reste un terreau pour la cr\u00e9ativit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/du-magazine-a-la-marque-6-tendances-pour-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Du magazine \u00e0 la marque : 6 tendances pour 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/ils-optent-resolument-pour-le-print-en-2026\/\">Ils optent r\u00e9solument pour le print en 2026<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a dix ans, lorsque le magazine britannique Positive News a voulu passer d\u2019un journal gratuit \u00e0 un magazine, le tout nouveau PDG Se\u00e1n Wood et son \u00e9quipe ont estim\u00e9 que le moment \u00e9tait venu d\u2019adopter un nouveau mod\u00e8le \u00e9conomique. Celui-ci devait permettre au m\u00e9dia d\u2019ancrer sa mission sociale&#8230;<\/p>\n","protected":false},"author":8,"featured_media":13179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-13181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Editer un magazine selon un mod\u00e8le coop\u00e9ratif ? Positive News montre la voie - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Lorsque le magazine Positive News a voulu passer d\u2019un journal gratuit \u00e0 un magazine, Se\u00e1n Wood a clairement opter pour un nouveau business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/nieuws\/een-magazine-uitgeven-via-een-cooperatief-model-positive-news-toont-de-weg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editer un magazine selon un mod\u00e8le coop\u00e9ratif ? 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