{"id":12909,"date":"2026-01-02T12:46:25","date_gmt":"2026-01-02T11:46:25","guid":{"rendered":"https:\/\/wemedia.be\/?p=12909"},"modified":"2025-12-12T10:40:52","modified_gmt":"2025-12-12T09:40:52","slug":"comment-the-guardian-contexte-et-iliffe-media-remportent-la-bataille-des-abonnements","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/comment-the-guardian-contexte-et-iliffe-media-remportent-la-bataille-des-abonnements\/","title":{"rendered":"Comment The Guardian, Contexte et Iliffe Media remportent la bataille des abonnements"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Lors du congr\u00e8s <a href=\"https:\/\/www.journalism.co.uk\/how-the-guardian-contexte-and-iliffe-media-are-winning-the-subscription-battle\/?utm_source=themediaroundup.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=2025-highlights-from-media-leaders-and-our-outlook-for-2026&amp;_bhlid=ef57b234e7614a67b4614371fa8fc9c60f22af12\" target=\"_blank\" rel=\"noreferrer noopener\">Newsrewired<\/a> organis\u00e9 par Journalism.co.uk et qui s\u2019est tenu \u00e0 Londres fin novembre, The Guardian, Contexte et Iliffe Media ont pr\u00e9sent\u00e9 trois strat\u00e9gies d&rsquo;abonnements distinctes et couronn\u00e9es de succ\u00e8s.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partons de la question qui est sur toutes les l\u00e8vres : comment faire payer les gens lorsqu&rsquo;ils sont habitu\u00e9s \u00e0 des produits gratuits ou que vous \u00eates confront\u00e9 \u00e0 une concurrence f\u00e9roce ? Nous avons \u00e9pingl\u00e9 3 strat\u00e9gies diff\u00e9rentes pour vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Guardian<\/strong> passe des contributions volontaires \u00e0 des produits num\u00e9riques haut de gamme, avec son nouvel abonnement Digital Plus \u00e0 18 \u00a3 par mois qui stimule la croissance des abonnements internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contexte<\/strong> a mis en place un mod\u00e8le B2B \u00e0 forte valeur ajout\u00e9e, proposant aux professionnels de la politique europ\u00e9enne des outils bas\u00e9s sur l&rsquo;IA, tels que le suivi l\u00e9gislatif et les r\u00e9sum\u00e9s des commissions, qui justifient des tarifs premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Iliffe Media<\/strong> prouve que l&rsquo;actualit\u00e9 locale peut \u00e9galement devenir premium, en gagnant des milliers d&rsquo;abonn\u00e9s gr\u00e2ce \u00e0 des sites peu publicitaires et un service client humain qui augmente la fid\u00e9lisation de 60 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, ces 3 titres font la preuve d\u2019un avenir bas\u00e9 sur les revenus lecteurs, fond\u00e9 sur la valeur, le service et la confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envie d\u2019en lire plus ? <a href=\"https:\/\/www.journalism.co.uk\/how-the-guardian-contexte-and-iliffe-media-are-winning-the-subscription-battle\/?utm_source=themediaroundup.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=2025-highlights-from-media-leaders-and-our-outlook-for-2026&amp;_bhlid=ef57b234e7614a67b4614371fa8fc9c60f22af12\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ICI<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/5-strategies-instagram-de-magazines-internationaux\/\">5 strat\u00e9gies Instagram de magazines internationaux<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pourquoi-assiste-t-on-a-un-renouveau-du-print-aujourdhui\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pourquoi assiste-t-on \u00e0 un renouveau du print aujourd\u2019hui ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors du congr\u00e8s Newsrewired organis\u00e9 par Journalism.co.uk et qui s\u2019est tenu \u00e0 Londres fin novembre, The Guardian, Contexte et Iliffe Media ont pr\u00e9sent\u00e9 trois strat\u00e9gies d&rsquo;abonnements distinctes et couronn\u00e9es de succ\u00e8s. Partons de la question qui est sur toutes les l\u00e8vres : comment faire payer les gens lorsqu&rsquo;ils sont habitu\u00e9s&#8230;<\/p>\n","protected":false},"author":8,"featured_media":12910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment The Guardian, Contexte et Iliffe Media remportent la bataille des abonnements - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Lors du congr\u00e8s Newsrewired qui s\u2019est tenu fin novembre, The Guardian, Contexte et Iliffe Media ont pr\u00e9sent\u00e9 leur strat\u00e9gie d&#039;abonnements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment The Guardian, Contexte et Iliffe Media remportent la bataille des abonnements - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Lors du congr\u00e8s Newsrewired qui s\u2019est tenu fin novembre, The Guardian, Contexte et Iliffe Media ont pr\u00e9sent\u00e9 leur strat\u00e9gie d&#039;abonnements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-02T11:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T09:40:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/54516492035_58a40cef01_z.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\"},\"author\":{\"name\":\"nathalie\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/person\/92085969830df9ae92a21ec62a198479\"},\"headline\":\"Comment The Guardian, Contexte et Iliffe Media remportent la bataille des abonnements\",\"datePublished\":\"2026-01-02T11:46:25+00:00\",\"dateModified\":\"2025-12-12T09:40:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\",\"url\":\"https:\/\/wemedia.be\/nieuws\/hoe-the-guardian-contexte-en-iliffe-media-de-strijd-om-abonnementen-winnen\/\",\"name\":\"Comment The Guardian, Contexte et Iliffe Media remportent la bataille des abonnements - 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