{"id":12896,"date":"2025-12-04T11:04:06","date_gmt":"2025-12-04T10:04:06","guid":{"rendered":"https:\/\/wemedia.be\/?p=12896"},"modified":"2025-12-04T11:12:39","modified_gmt":"2025-12-04T10:12:39","slug":"evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon\/","title":{"rendered":"Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2025"},"content":{"rendered":"\n<p><strong><em>Lors de la premi\u00e8re \u00e9dition de WE MEDIA Afternoon, \u00e9v\u00e9nement qui sera dor\u00e9navant organis\u00e9 annuellement, WE MEDIA a rassembl\u00e9 \u00e9diteurs, distributeurs, juristes, chercheurs et experts afin de partager les derni\u00e8res avanc\u00e9es du secteur de la presse magazines en Belgique.<\/em><\/strong><\/p>\n\n\n\n<p>Le programme de WE MEDIA Afternoon qui a r\u00e9uni plus de 50 acteurs du secteur fut distribu\u00e9 en 4 th\u00e8mes sp\u00e9cifiques au m\u00e9tier d\u2019\u00e9diteur de magazines :<\/p>\n\n\n\n<p><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-color\">1\/ DISTRIBUTION<\/mark><\/em><\/strong><\/p>\n\n\n\n<p><strong>bpost : une nouvelle offre P\u00e9riodiques pour plus de clart\u00e9 et d\u2019efficacit\u00e9<\/strong><\/p>\n\n\n\n<p>bpost a pr\u00e9sent\u00e9 sa <strong>nouvelle offre P\u00e9riodiques<\/strong>, compos\u00e9e de trois formules \u2014 <em>Periodical Standard, Plus et Pro<\/em>. Cette restructuration vise \u00e0 offrir une meilleure transparence tarifaire et une organisation logistique plus efficace.<br>Ces formules introduisent des obligations li\u00e9es aux volumes, aux d\u00e9p\u00f4ts, \u00e0 l\u2019identification postale (Mail ID), ainsi qu\u2019un contrat annuel pour les \u00e9diteurs d\u00e9passant les 500 000 envois par an. bpost fournit \u00e9galement des outils digitaux, tels que l\u2019application SUMO, pour accompagner les \u00e9diteurs dans leur planification.<\/p>\n\n\n\n<p><strong>AMP confirme son r\u00f4le de partenaire int\u00e9gr\u00e9 du r\u00e9seau presse<\/strong><\/p>\n\n\n\n<p>Avec <strong>3725 points de vente<\/strong> desservis quotidiennement et une expertise logistique vieille de 140 ans, AMP a d\u00e9taill\u00e9 son r\u00f4le central dans la distribution des magazines, journaux et produits compl\u00e9mentaires.<br>Sa force r\u00e9side dans la combinaison de hubs modernes, de syst\u00e8mes technologiques performants, d\u2019une expertise en data analytics et d\u2019une large couverture nationale, y compris dans les supermarch\u00e9s, stations-service et enseignes sp\u00e9cialis\u00e9es.<br>AMP soutient \u00e9galement la diversification des points de presse gr\u00e2ce \u00e0 un assortiment \u00e9largi en food &amp; non-food.<\/p>\n\n\n\n<p><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-color\">2\/ RESEARCH<\/mark><\/em><\/strong><\/p>\n\n\n\n<p><strong>Magazine Meter 2025 : les lecteurs toujours attach\u00e9s au papier, mais ouverts au digital<\/strong><\/p>\n\n\n\n<p>Les chercheurs de la Haute Ecole malinoise <a href=\"https:\/\/thomasmore.be\/en?_gl=1*1njvp3b*_up*MQ..*_ga*MTkwNzMzNDQxMS4xNzY0ODQxMTQ4*_ga_SN01FYEF3T*czE3NjQ4NDExNDckbzEkZzAkdDE3NjQ4NDExNDckajYwJGwwJGgxMjc2NDcyODg0\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas More<\/a> ont pr\u00e9sent\u00e9 les r\u00e9sultats du <strong>Magazine Meter<\/strong>, enqu\u00eate men\u00e9e aupr\u00e8s des lecteurs des titres des membres de WE MEDIA.<br>Les enseignements majeurs des r\u00e9sultats montrent que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les magazines gratuits restent les plus lus ;<\/li>\n\n\n\n<li>43 % des lecteurs lisent leur magazine le jour de r\u00e9ception ;<\/li>\n\n\n\n<li>60 % consid\u00e8rent les magazines comme un m\u00e9dia fiable ;<\/li>\n\n\n\n<li>Bien que 60 % lisent aussi en digital, <strong>pr\u00e8s de 60 % pr\u00e9f\u00e8rent encore la version papier<\/strong> ;<\/li>\n\n\n\n<li>Seuls 30 % continueraient un magazine devenu exclusivement digital ;<\/li>\n\n\n\n<li>Plus de 90 % des lecteurs demandent de la transparence sur l\u2019usage de l\u2019IA.<\/li>\n<\/ul>\n\n\n\n<p><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-color\">3\/ LEGAL<\/mark><\/em><\/strong><\/p>\n\n\n\n<p><strong>L\u00e9gislation et IA : un secteur en pleine transformation<\/strong><\/p>\n\n\n\n<p>Liesbet Hauben (Juriservice WE MEDIA) a rappel\u00e9 les prochaines \u00e9tapes du <strong>AI Act europ\u00e9en<\/strong>, dont l\u2019entr\u00e9e en vigueur d\u00e9butera d\u00e8s ao\u00fbt 2026.<\/p>\n\n\n\n<p>Ce r\u00e8glement impose notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des obligations de transparence pour les syst\u00e8mes d\u2019IA,<\/li>\n\n\n\n<li>des mesures de sensibilisation \u00e0 l\u2019IA pour les organisations,<\/li>\n\n\n\n<li>un respect strict du droit d\u2019auteur (illustr\u00e9 r\u00e9cemment par l\u2019affaire GEMA contre OpenAI),<\/li>\n\n\n\n<li>des r\u00e8gles renforc\u00e9es autour du scraping et de l\u2019utilisation des contenus en ligne.<\/li>\n<\/ul>\n\n\n\n<p><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-color\">4\/ EDUCATION<\/mark><\/em><\/strong><\/p>\n\n\n\n<p><strong>AI Media Barometer Arteveldehoegschool : une adoption prudente mais r\u00e9elle dans les r\u00e9dactions<\/strong><\/p>\n\n\n\n<p>L\u2019\u00e9tude men\u00e9e par la Haute Ecole gantoise portait sur l\u2019utilisation de GenAI au sein des r\u00e9dactions et d\u00e9montre que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54 % des journalistes utilisent d\u00e9j\u00e0 l\u2019IA g\u00e9n\u00e9rative dans leur travail,<\/li>\n\n\n\n<li>mais seuls 27 % estiment qu\u2019elle apporte une r\u00e9elle valeur ajout\u00e9e,<\/li>\n\n\n\n<li>39 % refusent de l\u2019utiliser pour la r\u00e9daction,<\/li>\n\n\n\n<li>et 51 % d\u00e9clarent que leur m\u00e9dia dispose d\u00e9sormais de lignes directrices autour de l\u2019usage \u00e9thique de l\u2019IA.<\/li>\n<\/ul>\n\n\n\n<p>Les t\u00e9moignages recueillis refl\u00e8tent une prudence persistante : si l\u2019IA facilite certaines recherches, elle ne remplace pas le jugement \u00e9ditorial ni la v\u00e9rification humaine.<\/p>\n\n\n\n<p>Les membres de WE MEDIA retrouvent toutes les pr\u00e9sentations dans la <a href=\"https:\/\/wemedia.be\/fr\/for-members-only\/\" target=\"_blank\" rel=\"noreferrer noopener\">Member Zone.<\/a> Vous \u00eates membre et ne connaissez plus le mot de passe ? Envoyez un mail \u00e0 <a href=\"mailto:info@wemedia.be\" target=\"_blank\" rel=\"noreferrer noopener\">info@wemedia.be<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/writing_agenda_document_pencil_paper_notes_icon_262803-1.png\" alt=\"\" class=\"wp-image-12897\" style=\"width:55px;height:auto\"\/><\/figure>\n\n\n\n<p>Le rendez-vous est pris pour l\u2019ann\u00e9e prochaine : notez d\u2019ores et d\u00e9j\u00e0 la date du jeudi 26 novembre 2026 dans votre agenda pour la 2\u00e8me \u00e9dition de WE MEDIA Afternoon.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pourquoi-assiste-t-on-a-un-renouveau-du-print-aujourdhui\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pourquoi assiste-t-on \u00e0 un renouveau du print aujourd\u2019hui ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/presse-et-medias-au-futur-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presse et m\u00e9dias au Futur 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/barometre-ai-2025-comment-les-medias-la-communication-et-le-design-abordent-lintelligence-artificielle\/\">Barom\u00e8tre AI 2025 : comment les m\u00e9dias, la communication et le design abordent l\u2019intelligence artificielle<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la premi\u00e8re \u00e9dition de WE MEDIA Afternoon, \u00e9v\u00e9nement qui sera dor\u00e9navant organis\u00e9 annuellement, WE MEDIA a rassembl\u00e9 \u00e9diteurs, distributeurs, juristes, chercheurs et experts afin de partager les derni\u00e8res avanc\u00e9es du secteur de la presse magazines en Belgique. Le programme de WE MEDIA Afternoon qui a r\u00e9uni plus de&#8230;<\/p>\n","protected":false},"author":8,"featured_media":12892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2025 - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Lors de la premi\u00e8re \u00e9dition de WE MEDIA Afternoon, la f\u00e9d\u00e9ration a rassembl\u00e9 \u00e9diteurs, distributeurs, juristes, chercheurs pour partager les derni\u00e8res avanc\u00e9es du secteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2025 - 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