{"id":12731,"date":"2025-09-29T17:19:29","date_gmt":"2025-09-29T15:19:29","guid":{"rendered":"https:\/\/wemedia.be\/?p=12731"},"modified":"2025-09-29T17:37:16","modified_gmt":"2025-09-29T15:37:16","slug":"presse-et-medias-au-futur-2025","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/presse-et-medias-au-futur-2025\/","title":{"rendered":"PRESSE ET MEDIAS AU FUTUR 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Le salon Presse &amp; M\u00e9dias au Futur se tiendra \u00e0 Paris les 2 et 3 d\u00e9cembre 2025 et proposera un riche programme de conf\u00e9rences strat\u00e9giques, de conf\u00e9rences applicatives et d\u2019ateliers.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nement rassemble les acteurs du secteur des m\u00e9dias pour \u00e9changer sur les transformations de la presse et des m\u00e9dias, avec des th\u00e9matiques allant de l\u2019intelligence artificielle \u00e0 la publicit\u00e9 en passant par les nouvelles formes de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons \u00e9pingl\u00e9 quelques conf\u00e9rences pour vous :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Programme du 2 d\u00e9cembre 2025<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cIA : r\u00e9volution ou menace pour le livre et la presse ?\u201d<\/strong> (conf\u00e9rence strat\u00e9gique \u2013 9h30)<\/li>\n\n\n\n<li><strong>\u201cAdTech : l\u2019\u00e9cosyst\u00e8me publicitaire des m\u00e9dias en mutation\u201d<\/strong> (conf\u00e9rence applicative \u2013 12h00 \u00e0 13h00)<\/li>\n\n\n\n<li><strong>\u201cLa force du local : un atout strat\u00e9gique pour les m\u00e9dias pour attirer les marques\u201d<\/strong> (conf\u00e9rence strat\u00e9gique \u2013 14h00)<\/li>\n\n\n\n<li><strong>\u201cM\u00e9dias vs. Plateformes : l\u2019importance de la mesure des audiences pour redonner confiance dans les m\u00e9dias\u201d<\/strong> (conf\u00e9rence applicative \u2013 15h00)<\/li>\n\n\n\n<li><strong>\u201cL\u2019IA : un tournant strat\u00e9gique pour les m\u00e9dias\u201d<\/strong> (conf\u00e9rence strat\u00e9gique \u2013 16h00)<\/li>\n\n\n\n<li><strong>\u201cNewsletters : le nouvel eldorado publicitaire ?\u201d<\/strong> (conf\u00e9rence strat\u00e9gique \u2013 16h30)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Programme du 3 d\u00e9cembre 2025<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cComment int\u00e9grer l\u2019IA dans la data pour am\u00e9liorer le parcours client\u201d <\/strong>(conf\u00e9rence strat\u00e9gique \u2013 9h00 \u00e0 10h00)<\/li>\n\n\n\n<li><strong>\u201cIntelligence artificielle : o\u00f9 en est la presse pro ?\u201d <\/strong>(conf\u00e9rence strat\u00e9gique \u2013 10h00 \u00e0 11h00),<\/li>\n\n\n\n<li><strong>\u201cPerformer sur les r\u00e9seaux sociaux : la recette gagnante des magazines\u201d <\/strong>(conf\u00e9rence applicative \u2013 11h30 \u00e0 12h15)<\/li>\n\n\n\n<li><strong>\u201cM\u00e9dias vs Gafam : comment reprendre le contr\u00f4le ?\u201d <\/strong>(conf\u00e9rence strat\u00e9gique &#8211;&nbsp; 14h45 \u00e0 15h45)<\/li>\n\n\n\n<li><strong>\u201cM\u00e9dias dans 20 ans : prospectices, nouveaux usages et nouveaux produits\u201d <\/strong>(conf\u00e9rence strat\u00e9gique \u2013 16h00 \u00e0 17h00)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Envie d\u2019y aller, pour 1 jour ou 2 ? L\u2019inscription est gratuite mais obligatoire. <a href=\"https:\/\/www.presseetmediasaufutur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ICI pour vous inscrire<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/barometre-ai-2025-comment-les-medias-la-communication-et-le-design-abordent-lintelligence-artificielle\/\">Barom\u00e8tre AI 2025 : comment les m\u00e9dias, la communication et le design abordent l&rsquo;intelligence artificielle<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/levolution-du-community-management-du-nice-to-have-au-must-have-strategique\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community Management : du \u00ab&nbsp;nice-to-have&nbsp;\u00bb au \u00ab&nbsp;must-have&nbsp;\u00bb strat\u00e9gique<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/distribution-de-la-presse-apres-2026-omnicanal-avec-le-print-en-tete-de-liste\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribution de la presse apr\u00e8s 2026 : omnicanal avec le print en t\u00eate de liste<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-print-netait-il-pas-cense-etre-mort-a-lheure-actuelle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le print n\u2019\u00e9tait-il pas cens\u00e9 \u00eatre mort \u00e0 l\u2019heure actuelle ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le salon Presse &amp; M\u00e9dias au Futur se tiendra \u00e0 Paris les 2 et 3 d\u00e9cembre 2025 et proposera un riche programme de conf\u00e9rences strat\u00e9giques, de conf\u00e9rences applicatives et d\u2019ateliers. L\u2019\u00e9v\u00e9nement rassemble les acteurs du secteur des m\u00e9dias pour \u00e9changer sur les transformations de la presse et des m\u00e9dias, avec&#8230;<\/p>\n","protected":false},"author":8,"featured_media":12732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRESSE ET MEDIAS AU FUTUR 2025 - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Le salon Presse &amp; M\u00e9dias au Futur se tiendra \u00e0 Paris les 2 et 3 d\u00e9cembre 2025 et proposera un riche programme de conf\u00e9rences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/presse-et-medias-au-futur-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESSE ET MEDIAS AU FUTUR 2025 - 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