{"id":12322,"date":"2025-01-07T14:41:23","date_gmt":"2025-01-07T13:41:23","guid":{"rendered":"https:\/\/wemedia.be\/?p=12322"},"modified":"2025-01-07T14:42:13","modified_gmt":"2025-01-07T13:42:13","slug":"efficacite-et-fiabilite-du-papier-la-confiance-grandit","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/efficacite-et-fiabilite-du-papier-la-confiance-grandit\/","title":{"rendered":"Efficacit\u00e9 et fiabilit\u00e9 du papier\u00a0: la confiance grandit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Une communication imprim\u00e9e permet de gagner la confiance et l\u2019estime du lecteur. C\u2019est ce qui ressort de la deuxi\u00e8me \u00e9dition d\u2019une enqu\u00eate sur les tendances* men\u00e9e par un cabinet d\u2019\u00e9tudes ind\u00e9pendant mandat\u00e9 par <a href=\"https:\/\/www.papier.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Papier.be<\/a> (dont WE MEDIA est membre), en collaboration avec l\u2019organisation internationale Two Sides.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs choisissent plus souvent les supports papier qu\u2019il y a quelques ann\u00e9es.\u00a0L\u2019imprim\u00e9 reste donc un \u00e9l\u00e9ment incontournable dans un monde de plus en plus num\u00e9ris\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat le plus frappant de l\u2019enqu\u00eate est la hausse de la confiance dans le papier. Un Belge sur quatre (26,74&nbsp;%) fait davantage confiance \u00e0 l\u2019actualit\u00e9 publi\u00e9e dans les journaux imprim\u00e9s qu\u2019\u00e0 celle en ligne, ce qui repr\u00e9sente une hausse de 7&nbsp;% par rapport \u00e0 2021. Cette tendance est renforc\u00e9e par le fait que pr\u00e8s de deux Belges sur trois (62,34&nbsp;%) s\u2019inqui\u00e8tent de plus en plus du risque de piratage, vol, perte ou corruption des donn\u00e9es personnelles stock\u00e9es de fa\u00e7on \u00e9lectronique. Le papier offre donc tranquillit\u00e9 d\u2019esprit et s\u00e9curit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firmin Fran\u00e7ois, pr\u00e9sident de Papier.be, explique\u00a0:\u00a0<em>\u00ab\u00a0Sur les canaux num\u00e9riques, les consommateurs sont de plus en plus confront\u00e9s \u00e0 des escroqueries et \u00e0 de fausses nouvelles, ce qui accentue le regain de popularit\u00e9 des publications sur papier et des documents imprim\u00e9s. La communication papier offre non seulement un support tangible, mais constitue \u00e9galement une solution plus fiable dans un monde num\u00e9rique empli d\u2019incertitudes.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lisez l&rsquo;<a href=\"https:\/\/papier-be.prezly.com\/efficacite-et-fiabilite-du-papier--la-confiance-grandit\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gralit\u00e9 de l&rsquo;article ICI<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AVEZ-VOUS D\u00c9J\u00c0 LU CECI ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/presse-medias-au-futur-une-retrospective-avec-philippe-warzee-pub\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presse et m\u00e9dias au Futur : une r\u00e9trospective avec Philippe Warz\u00e9e (PUB)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/comment-se-porte-la-presse-professionnelle-en-france\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment se porte la presse professionnelle en France ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Une communication imprim\u00e9e permet de gagner la confiance et l\u2019estime du lecteur. C\u2019est ce qui ressort de la deuxi\u00e8me \u00e9dition d\u2019une enqu\u00eate sur les tendances* men\u00e9e par un cabinet d\u2019\u00e9tudes ind\u00e9pendant mandat\u00e9 par Papier.be (dont WE MEDIA est membre), en collaboration avec l\u2019organisation internationale Two Sides. Les consommateurs choisissent plus&#8230;<\/p>\n","protected":false},"author":8,"featured_media":12323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efficacit\u00e9 et fiabilit\u00e9 du papier\u00a0: la confiance grandit - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Une communication sur papier permet de gagner la confiance et l\u2019estime du lecteur. C\u2019est ce qui ressort d\u2019une enqu\u00eate men\u00e9e par Two Sides.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/efficacite-et-fiabilite-du-papier-la-confiance-grandit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efficacit\u00e9 et fiabilit\u00e9 du papier\u00a0: la confiance grandit - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Une communication sur papier permet de gagner la confiance et l\u2019estime du lecteur. 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