{"id":1132,"date":"2019-01-14T11:14:59","date_gmt":"2019-01-14T10:14:59","guid":{"rendered":"https:\/\/wemedia.be\/?p=1132"},"modified":"2019-01-14T11:20:21","modified_gmt":"2019-01-14T10:20:21","slug":"publicite-native-nouveau-code","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/publicite-native-nouveau-code\/","title":{"rendered":"Publicit\u00e9 native : nouveau code"},"content":{"rendered":"<p><em><strong>Le Conseil de la Publicit\u00e9 publie un nouveau code en mati\u00e8re de publicit\u00e9 native. Entr\u00e9e\u00a0 en vigueur :\u00a0<\/strong><strong>4 f\u00e9vrier 2019 !<\/strong><\/em><\/p>\n<p><strong>Toute communication commerciale doit \u00eatre aussit\u00f4t reconnaissable pour le consommateur et l\u2019annonceur doit \u00e9galement \u00eatre clairement identifi\u00e9. Ceci est l\u2019essence du nouveau code en mati\u00e8re de publicit\u00e9 native et de communication commerciale connexe que le Conseil de la Publicit\u00e9 a \u00e9tabli.\u00a0 <\/strong><\/p>\n<p>L\u2019objectif est d\u2019accro\u00eetre la transparence et les informations pour le consommateur et de fournir aux annonceurs, aux agences de communication ainsi qu\u2019aux m\u00e9dias un outil qui leur permet d\u2019appliquer correctement les r\u00e8gles. Un groupe de travail compos\u00e9 de ces trois parties a \u00e9tabli les nouvelles r\u00e8gles.<\/p>\n<p>En ce qui concerne les plaintes, tout individu peut s\u2019adresser au JEP, le Jury d\u2019Ethique Publicitaire. Les nouvelles r\u00e8gles entrent en vigueur le 4 f\u00e9vrier. En outre, chacun qui voudrait un avis ou un conseil imp\u00e9ratif concernant sa campagne peut s\u2019adresser au JEP. En cas de plainte subs\u00e9quente, un tel conseil donne de la certitude.<\/p>\n<p><span style=\"text-decoration: underline\">Les conditions d\u2019application du Code sont les suivantes :<\/span><\/p>\n<p>* La cr\u00e9ation et\/ou la diffusion du contenu est payante ou \u00e9changeable contre une contrepartie<\/p>\n<p>* L\u2019annonceur contr\u00f4le le contenu<\/p>\n<p>La publicit\u00e9 native est en vogue. Des recherches internationales r\u00e9centes ont d\u00e9montr\u00e9 que la publicit\u00e9 native repr\u00e9sente 31% des revenus publicitaires des magazines. De plus en plus d\u2019\u00e9diteurs investissent dans des \u00e9quipes commerciales sp\u00e9cifiques qui s\u2019occupent de la publicit\u00e9 native.<\/p>\n<p>Vous avez des questions \u00e0 ce sujet ? Contactez le Conseil de la Publicit\u00e9 (<a href=\"mailto:s.sepul@rvdr-cp.b\" target=\"_blank\" rel=\"noopener\">Sandrine Sepul<\/a>, Directrice,\u00a002.502 70 70).<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Envie d&rsquo;en lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/influenceurs-en-ligne-enfin-de-la-clarte\/\" target=\"_blank\" rel=\"noopener\">Influenceurs en ligne : enfin de la clart\u00e9 !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/lettre-ouverte-des-editeurs-de-presse-aux-gouvernements-europeens\/\" target=\"_blank\" rel=\"noopener\">Lettre ouverte des \u00e9diteurs de presse aux gouvernements europ\u00e9ens<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil de la Publicit\u00e9 publie un nouveau code en mati\u00e8re de publicit\u00e9 native. Entr\u00e9e\u00a0 en vigueur :\u00a04 f\u00e9vrier 2019 ! Toute communication commerciale doit \u00eatre aussit\u00f4t reconnaissable pour le consommateur et l\u2019annonceur doit \u00e9galement \u00eatre clairement identifi\u00e9. Ceci est l\u2019essence du nouveau code en mati\u00e8re de publicit\u00e9 native et&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[63],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-publicite-native"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 native : nouveau code - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Le Conseil de la Publicit\u00e9 publie un nouveau code en mati\u00e8re de publicit\u00e9 native. 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