{"id":10708,"date":"2023-08-03T10:26:43","date_gmt":"2023-08-03T08:26:43","guid":{"rendered":"https:\/\/wemedia.be\/?p=10708"},"modified":"2023-08-03T10:27:42","modified_gmt":"2023-08-03T08:27:42","slug":"magnify-2023-le-pouvoir-des-medias-locaux","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/magnify-2023-le-pouvoir-des-medias-locaux\/","title":{"rendered":"MAGnify 2023 : le pouvoir des m\u00e9dias locaux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>La sixi\u00e8me \u00e9dition de MAGnify aura lieu le 21 septembre 2023. Rendez-vous \u00e0 9 heures au Centre Culturel De Factorij \u00e0 Zaventem. Le th\u00e8me central ? Le pouvoir des m\u00e9dias locaux. Des orateurs de renomm\u00e9e internationale et une sofa session passionnante feront de MAGnify l&rsquo;\u00e9v\u00e9nement incontournable pour les professionnels de la communication.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laissez-vous surprendre par le pouvoir des m\u00e9dias locaux. Tel est le th\u00e8me de la sixi\u00e8me \u00e9dition de MAGnify, qui se tiendra \u00e0 nouveau \u00e0 Zaventem. Nous vous d\u00e9voilons ci-dessous les orateurs qui predront la parole lors de cette conf\u00e9rence annuelle :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nic Newman<\/strong>, chercheur associ\u00e9 au Reuters Institute for the Study of Journalism (Royaume-Uni), donnera le coup d&rsquo;envoi de l&rsquo;\u00e9v\u00e9nement. Il pr\u00e9sentera de nouvelles perspectives sur la consommation num\u00e9rique (inter)nationale d&rsquo;informations et le lien entre les marques d&rsquo;informations de qualit\u00e9 et la confiance que leur accordent les consommateurs.<\/li>\n\n\n\n<li><strong>Jesper Laursen<\/strong>, CEO du Native Advertising Institute (Danemark) et de Brand Movers, parlera des tendances en mati\u00e8re de publicit\u00e9 native et pr\u00e9sentera quelques chiffres belges int\u00e9ressants.<\/li>\n\n\n\n<li><strong>Monique Kim et Maryline Guillaume<\/strong>, toutes deux de Kantar France, vous d\u00e9montreront l\u2019impact de la cr\u00e9ativit\u00e9 dans la communication sur le chiffre d\u2019affaires.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, nous cl\u00f4turerons la matin\u00e9e avec notre <strong>Sofa Session<\/strong>, un d\u00e9bat dynamique sur l&rsquo;impact de l&rsquo;IA sur les m\u00e9dias et la publicit\u00e9. <strong>Bart Lombaerts<\/strong>, responsable du contenu chez SPYKE, animera ce d\u00e9bat auquel prendront part diff\u00e9rents acteurs du secteur de la communication et de la publicit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/magnify.be\/?utm_source=WE+MEDIA+FR+artikel+1&amp;utm_medium=Artikel&amp;utm_campaign=WE+MEDIA+FR+artikel+1&amp;utm_id=WE+MEDIA+FR+artikel+1\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous maintenant \u00e0 MAGnify<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lisez aussi :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/une-etude-sur-limpact-des-campagnes-de-presse-sur-search-circule-dans-les-agences-media-belges\/\" target=\"_blank\" rel=\"noreferrer noopener\">Une \u00e9tude sur l\u2019impact des campagnes de presse sur Search circule dans les agences m\u00e9dia belges<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-pourquoi-vous-auriez-du-etre-la\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAGnify: pourquoi vous auriez d\u00fb \u00eatre l\u00e0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2022-the-pictures\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAGnify: the pictures&nbsp;<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La sixi\u00e8me \u00e9dition de MAGnify aura lieu le 21 septembre 2023. Rendez-vous \u00e0 9 heures au Centre Culturel De Factorij \u00e0 Zaventem. Le th\u00e8me central ? Le pouvoir des m\u00e9dias locaux. Des orateurs de renomm\u00e9e internationale et une sofa session passionnante feront de MAGnify l&rsquo;\u00e9v\u00e9nement incontournable pour les professionnels de&#8230;<\/p>\n","protected":false},"author":8,"featured_media":10707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-10708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2023 : le pouvoir des m\u00e9dias locaux - WE MEDIA<\/title>\n<meta name=\"description\" content=\"La sixi\u00e8me \u00e9dition de MAGnify aura lieu le 21 septembre 2023. 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