{"id":10410,"date":"2023-04-13T14:46:41","date_gmt":"2023-04-13T12:46:41","guid":{"rendered":"https:\/\/wemedia.be\/?p=10410"},"modified":"2023-07-28T14:49:43","modified_gmt":"2023-07-28T12:49:43","slug":"commtozero-on-vous-explique","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/commtozero-on-vous-explique\/","title":{"rendered":"CommToZero : on vous explique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Quelle est l&#8217;empreinte carbone de votre entreprise et comment est-elle calcul\u00e9e ? Quelles mesures pouvez-vous prendre et quelle est l&rsquo;importance de le faire?&nbsp;<\/em><\/strong><strong><em>Les r\u00e9ponses \u00e0 ces questions sont reprises dans le plan <a href=\"https:\/\/commtozero.be\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">CommToZero<\/a>, l&rsquo;initiative sectorielle par laquelle les annonceurs, les agences m\u00e9dias et les bureaux cr\u00e9atifs belges, mais aussi les m\u00e9dias eux-m\u00eames, r\u00e9unissent leurs efforts en vue de r\u00e9duire les \u00e9missions de CO2. On vous explique CommToZero lors d&rsquo;un s\u00e9minaire.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que l&rsquo;enjeu est de taille, tant d&rsquo;un point de vue \u00e9cologique que commercial (en effet, de plus en plus d&rsquo;annonceurs refusent d&rsquo;annoncer dans des m\u00e9dias qui ne sont pas <em>eco friendly<\/em>), nous aimerions vous expliquer en d\u00e9tails ce que cela signifie concr\u00e8tement pour vous, \u00e9diteur de magazines.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\" id=\"post-10516 media-10516\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/JonathanJacoby.jpg\" alt=\"\" class=\"wp-image-10411\" width=\"-83\" height=\"-83\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/JonathanJacoby.jpg 800w, https:\/\/wemedia.be\/wp-content\/uploads\/JonathanJacoby-660x660.jpg 660w, https:\/\/wemedia.be\/wp-content\/uploads\/JonathanJacoby-150x150.jpg 150w, https:\/\/wemedia.be\/wp-content\/uploads\/JonathanJacoby-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\" id=\"post-10525 media-10525\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-880x1320.jpg\" alt=\"\" class=\"wp-image-10413\" width=\"-388\" height=\"-581\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-880x1320.jpg 880w, https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-440x660.jpg 440w, https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-768x1152.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-1024x1536.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels-1366x2048.jpg 1366w, https:\/\/wemedia.be\/wp-content\/uploads\/ElsMichiels.jpg 1667w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Els Michiels<\/strong> (Head of Product Management &amp; Insights &#8211; Roularta Media Group) prendra pour son compte l&rsquo;explication de la strat\u00e9gie du plus grand \u00e9diteur de magazines belge et la mani\u00e8re dont il y travaille en interne et en externe. Roularta a un plan global en tant qu&rsquo;entreprise (politique RH), en tant qu&rsquo;\u00e9diteur dans l&rsquo;\u00e9laboration de son contenu \u00e9ditorial (articles sur la durabilit\u00e9) et en tant que r\u00e9gie publicitaire (politique commerciale vis-\u00e0-vis des annonceurs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne manquez pas ce rendez-vous important et inscrivez-vous d\u00e8s maintenant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce s\u00e9minaire est <strong>enti\u00e8rement gratuit pour les membres de WE MEDIA<\/strong>. Les non-membres peuvent \u00e9galement y participer moyennant des frais administratifs (45\u20ac\/pers.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9sentation sera suivie d&rsquo;un drink afin de vous permettre d&rsquo;\u00e9changer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pratique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Date<\/em> : vendredi 26\/05\/2023, 11 heures<\/li>\n\n\n\n<li><em>Lieu<\/em> : WE MEDIA, rue de la Fus\u00e9e 50, 1130 Bruxelles<\/li>\n\n\n\n<li><em><strong>Inscription<\/strong> <\/em>: <a href=\"https:\/\/wemedia.be\/fr\/inscription\/\">cliquez ICI<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/qualite-durable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualit\u00e9 durable<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/reforme-du-regime-fiscal-des-droits-dauteur-et-droits-voisins\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9forme du r\u00e9gime fiscal des droits d\u2019auteur et droits voisins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/congres-bam-les-participants-au-sujet-du-media-magazine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Congr\u00e8s BAM : les participants au sujet du m\u00e9dia magazine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/la-presse-au-futur-ne-sera-plus-seulement-de-la-presse\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Presse au Futur\u2026ne sera plus seulement de la presse<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/brand-safety-ad-fraud-plus-de-securite-pour-les-annonceurs-avec-digital-ad-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand safety, ad fraud,\u2026: plus de s\u00e9curit\u00e9 pour les annonceurs avec Digital Ad Trust<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fan Factor: les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quelle est l&#8217;empreinte carbone de votre entreprise et comment est-elle calcul\u00e9e ? Quelles mesures pouvez-vous prendre et quelle est l&rsquo;importance de le faire?&nbsp;Les r\u00e9ponses \u00e0 ces questions sont reprises dans le plan CommToZero, l&rsquo;initiative sectorielle par laquelle les annonceurs, les agences m\u00e9dias et les bureaux cr\u00e9atifs belges, mais aussi les&#8230;<\/p>\n","protected":false},"author":8,"featured_media":10415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-10410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CommToZero : on vous explique - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Quelle est votre empreinte carbone ? Comment est-elle calcul\u00e9e ? Quelles mesures \u00e0 prendre ? 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