{"id":10374,"date":"2023-06-06T11:53:52","date_gmt":"2023-06-06T09:53:52","guid":{"rendered":"https:\/\/wemedia.be\/?p=10374"},"modified":"2023-07-28T11:56:19","modified_gmt":"2023-07-28T09:56:19","slug":"5-tendances-qui-changent-le-media-buying","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/5-tendances-qui-changent-le-media-buying\/","title":{"rendered":"5 tendances qui changent le media buying"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le consommateur \u00e9volue, les m\u00e9dias \u00e9voluent, et donc le media buying \u00e9volue lui aussi. On discerne 5 tendances r\u00e9centes en la mati\u00e8re&nbsp;: c\u2019est ce qui ressort d\u2019un article de l\u2019<a href=\"https:\/\/www.inma.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">INMA<\/a>. L&rsquo;International News Media Association met aussi en avant le facteur \u2018confiance\u2019. Et ce qui ne g\u00e2che rien&nbsp;: ces r\u00e9flexions d\u2019origine britanniques s&rsquo;appliquent parfaitement \u00e0 notre petit march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres de WE MEDIA lisent la suite dans la <a href=\"https:\/\/wemedia.be\/fr\/for-members-only\/\" target=\"_blank\" rel=\"noreferrer noopener\">member zone<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/campagne-fruitee-pour-souligner-les-atouts-des-magazines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campagne fruit\u00e9e pour souligner les atouts des magazines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-22-23-en-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">StuMPA 22-23 en images<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/que-font-les-editeurs-dans-la-lutte-contre-les-fake-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Que font les \u00e9diteurs dans la lutte contre les fake news ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le consommateur \u00e9volue, les m\u00e9dias \u00e9voluent, et donc le media buying \u00e9volue lui aussi. On discerne 5 tendances r\u00e9centes en la mati\u00e8re&nbsp;: c\u2019est ce qui ressort d\u2019un article de l\u2019INMA. L&rsquo;International News Media Association met aussi en avant le facteur \u2018confiance\u2019. Et ce qui ne g\u00e2che rien&nbsp;: ces r\u00e9flexions d\u2019origine&#8230;<\/p>\n","protected":false},"author":8,"featured_media":10375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-10374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tendances qui changent le media buying - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Le consommateur \u00e9volue, les m\u00e9dias \u00e9voluent, et donc le media buying \u00e9volue lui aussi. 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