{"id":6871,"date":"2021-06-29T11:36:32","date_gmt":"2021-06-29T09:36:32","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=6871"},"modified":"2023-07-19T10:33:22","modified_gmt":"2023-07-19T08:33:22","slug":"instagram","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/instagram\/","title":{"rendered":"Instagram"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col col-12 col-md-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">Publier sur Instagram<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formatrice : Caroline Lotfi<\/strong><br><strong>Date : 9 novembre 2021<\/strong><br><strong>La formation aura lieu \u00e0 <a href=\"https:\/\/www.ihecs-academy.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">IHECS<\/a>, Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devenu incontournable dans toute bonne strat\u00e9gie de communication B2C, Instagram permet aux entreprises de communiquer leur message et de cr\u00e9er de l\u2019interaction avec leur communaut\u00e9. Une vitrine id\u00e9ale\u2026 \u00e0 condition de savoir s\u2019en servir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 4 Belges sur 10 sont d\u00e9j\u00e0 inscrits sur ce r\u00e9seau social. La plateforme attire de plus en plus d\u2019abonn\u00e9s. Si le post est ce qui a fait le succ\u00e8s de ce r\u00e9seau pendant de nombreuses ann\u00e9es, aujourd\u2019hui Instagram multiple les types de contenus possibles : story, reels, boutiques sont autant de chances d\u2019attirer l\u2019attention et d\u2019interagir. Ensemble, nous verrons comment d\u00e9velopper et entretenir la notori\u00e9t\u00e9 d\u2019une marque ou d\u2019un service \u00e0 travers une multitude d\u2019exemples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs du cours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliser Instragram dans un but professionnel<\/li>\n\n\n\n<li>Cr\u00e9er une strat\u00e9gie sur-mesure et la d\u00e9ployer<\/li>\n\n\n\n<li>Optimiser sa pr\u00e9sence sur Instagram<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu du cours&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er une strat\u00e9gie de communication sur Instagram<\/li>\n\n\n\n<li>Conna\u00eetre les diff\u00e9rents moyens de diffuser de l\u2019information sur Instagram<\/li>\n\n\n\n<li>D\u00e9cliner son identit\u00e9 visuelle<\/li>\n\n\n\n<li>Cr\u00e9er son planning mensuel de publications<\/li>\n\n\n\n<li>Apprendre \u00e0 r\u00e9diger pour Instagram<\/li>\n\n\n\n<li>D\u00e9velopper sa communaut\u00e9<\/li>\n\n\n\n<li>Mettre en place une campagne publicitaire sur Instagram<\/li>\n\n\n\n<li>Mettre en avant les produits disponibles sur votre e-shop via Instagram<\/li>\n\n\n\n<li>Planifier des posts en amont gr\u00e2ce aux logiciels online<\/li>\n\n\n\n<li>Lire les statistiques et adapter sa strat\u00e9gie<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2021:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/\">Strat\u00e9gie de contenu<\/a>&nbsp;| 28\/10\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/smartphone\/\">Smartphone : tourner et monter<\/a> | 18\/11\/21 &amp; 25\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/online-storytelling\/\">Online storytelling<\/a> | 30\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/video\/\">Vid\u00e9o : nouvelles formes narratives<\/a> | 2\/12\/21<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col col-12 col-md-4 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Instagram-1024x683.jpg\" alt=\"Utilisation professionnelle Instagram\" class=\"wp-image-6839\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Instagram-1024x683.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/Instagram-512x341.jpg 512w, https:\/\/wemedia.be\/wp-content\/uploads\/Instagram-768x512.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Instagram-1536x1024.jpg 1536w, https:\/\/wemedia.be\/wp-content\/uploads\/Instagram.jpg 1687w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Publier sur Instagram Formatrice : Caroline LotfiDate : 9 novembre 2021La formation aura lieu \u00e0 IHECS, Bruxelles Devenu incontournable dans toute bonne strat\u00e9gie de communication B2C, Instagram permet aux entreprises de communiquer leur message et de cr\u00e9er de l\u2019interaction avec leur communaut\u00e9. Une vitrine id\u00e9ale\u2026 \u00e0 condition de savoir s\u2019en&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-6871","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Plus de 4 Belges sur 10 sont d\u00e9j\u00e0 inscrits sur Instagram. Ce r\u00e9seau social attire de plus en plus d\u2019abonn\u00e9s. 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