{"id":6868,"date":"2021-06-29T11:31:58","date_gmt":"2021-06-29T09:31:58","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=6868"},"modified":"2023-07-19T10:36:32","modified_gmt":"2023-07-19T08:36:32","slug":"referencement","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/referencement\/","title":{"rendered":"r\u00e9f\u00e9rencement"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col col-12 col-md-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">Ecrire pour le web avec un r\u00e9f\u00e9rencement efficace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formatrice : Isabelle Bontridder<\/strong><br><strong>Date : 14 octobre 2021 de 10h \u00e0 17h<\/strong><br><strong>La formation aura lieu \u00e0 IHECS, Bruxelles<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col col-12 col-md-4 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"570\" height=\"270\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/bontridder.jpg\" alt=\"\" class=\"wp-image-6924\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/bontridder.jpg 570w, https:\/\/wemedia.be\/wp-content\/uploads\/bontridder-512x243.jpg 512w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu du cours&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9daction web : le content marketing. Aujourd\u2019hui, le contenu est ROI.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels sont les enjeux du content marketing ? On n\u2019\u00e9crit pas pour Internet comme on r\u00e9dige pour un magazine papier<\/li>\n\n\n\n<li>Les caract\u00e9ristiques de l\u2019\u00e9criture web : apprendre \u00e0 \u00e9crire pour deux types de lecteurs : l\u2019internaute et les moteurs de recherche<\/li>\n\n\n\n<li>La r\u00e9daction web a quelques ennemis : qui sont-ils ?<\/li>\n\n\n\n<li>Un contenu web de qualit\u00e9, qu\u2019est-ce-que c\u2019est ? Les diff\u00e9rents types de contenus<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Initiation au r\u00e9f\u00e9rencement naturel (SEO)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u2019est-ce que le r\u00e9f\u00e9rencement naturel ?<\/li>\n\n\n\n<li>Comment fonctionne-t-il et pourquoi la strat\u00e9gie SEO est-elle indispensable quand on r\u00e9dige pour le web ?<\/li>\n\n\n\n<li>Comment fonctionne l\u2019algorithme de Google ?<\/li>\n\n\n\n<li>Analyse des mauvaises pratiques de r\u00e9f\u00e9rencement naturel (black hat)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2021:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/\">Strat\u00e9gie de contenu<\/a>&nbsp;| 28\/10\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/instagram\/\">Publier sur Instagram<\/a> | 9\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/smartphone\/\">Smartphone : tourner et monter<\/a> | 18\/11\/21 &amp; 25\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/online-storytelling\/\">Online storytelling<\/a> | 30\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/video\/\">Vid\u00e9o : nouvelles formes narratives<\/a> | 2\/12\/21<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ecrire pour le web avec un r\u00e9f\u00e9rencement efficace Formatrice : Isabelle BontridderDate : 14 octobre 2021 de 10h \u00e0 17hLa formation aura lieu \u00e0 IHECS, Bruxelles Contenu du cours&nbsp;: La r\u00e9daction web : le content marketing. Aujourd\u2019hui, le contenu est ROI. Initiation au r\u00e9f\u00e9rencement naturel (SEO) Autres formations WE MEDIA&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-6868","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>r\u00e9f\u00e9rencement - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/referencement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"r\u00e9f\u00e9rencement - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Ecrire pour le web avec un r\u00e9f\u00e9rencement efficace Formatrice : Isabelle BontridderDate : 14 octobre 2021 de 10h \u00e0 17hLa formation aura lieu \u00e0 IHECS, Bruxelles Contenu du cours&nbsp;: La r\u00e9daction web : le content marketing. 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