{"id":6855,"date":"2021-06-29T11:10:11","date_gmt":"2021-06-29T09:10:11","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=6855"},"modified":"2023-07-19T10:37:02","modified_gmt":"2023-07-19T08:37:02","slug":"strategie-du-contenu","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/","title":{"rendered":"strat\u00e9gie du contenu"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col col-12 col-md-8 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">Strat\u00e9gie du Contenu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formatrice : Isabelle Bontridder<\/strong><br><strong>Date : 28 octobre 2021 de 10h \u00e0 17h<\/strong><br><strong>La formation aura lieu \u00e0 IHECS, Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La formation a pour objectif de comprendre les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents. Toute personne ou organisation amen\u00e9e \u00e0 am\u00e9liorer sa visibilit\u00e9 sur le web doit se poser la question du contenu et comprendre les particularit\u00e9s de la communication web tout en pouvant adapter son \u00e9criture au format pour s\u00e9duire\/int\u00e9resser\/provoquer l\u2019adh\u00e9sion puis impliquer (via l\u2019engagement) leurs clients\/prospects\/lecteurs\/internautes. Un contenu solide part du besoin d\u2019information du consommateur et s\u2019av\u00e8re d\u00e8s lors beaucoup moins intrusif que la publicit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col col-12 col-md-4 is-layout-flow wp-block-column-is-layout-flow\" style=\"\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Content-1024x708.jpg\" alt=\"Content marketing\" class=\"wp-image-6835\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Content-1024x708.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/Content-512x354.jpg 512w, https:\/\/wemedia.be\/wp-content\/uploads\/Content-768x531.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Content-1536x1062.jpg 1536w, https:\/\/wemedia.be\/wp-content\/uploads\/Content.jpg 1629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu du cours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment d\u00e9finir une strat\u00e9gie de contenu pour s\u00e9duire\/int\u00e9resser\/provoquer l&rsquo;adh\u00e9sion puis impliquer (via l&rsquo;engagement) les clients\/prospects\/internautes ?<\/li>\n\n\n\n<li>Techniques concr\u00e8tes pour d\u00e9finir avec pr\u00e9cision ses objectifs et apprendre \u00e0 conna\u00eetre sa\/ses cible(s) Apprendre \u00e0 auditer le contenu existant<\/li>\n\n\n\n<li>Analyse s\u00e9mantique : lister les mots-cl\u00e9s int\u00e9ressants pour son secteur d\u2019activit\u00e9<\/li>\n\n\n\n<li>Comment pr\u00e9voir son calendrier \u00e9ditorial ?<\/li>\n\n\n\n<li>Technique de curation : comment veiller, s\u00e9lectionner et adapter le contenu avant de le partager sur le net ?<\/li>\n\n\n\n<li>Ecrire pour le web : trucs et astuces pour cr\u00e9er du contenu \u2013 principes de r\u00e9daction web, angler son texte, qu\u2019est-ce qu\u2019un mot percutant, comment r\u00e9diger les zones chaudes du texte<\/li>\n\n\n\n<li>Exercice : r\u00e9daction d\u2019un texte en respectant les principes de l\u2019\u00e9criture web (balises html, call to action, illustration adapt\u00e9e, etc.)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2021:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/\">Strat\u00e9gie de contenu<\/a>&nbsp;| 28\/10\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/instagram\/\">Publier sur Instagram<\/a> | 9\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/smartphone\/\">Smartphone : tourner et monter<\/a> | 18\/11\/21 &amp; 25\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/online-storytelling\/\">Online storytelling<\/a> | 30\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/video\/\">Vid\u00e9o : nouvelles formes narratives<\/a> | 2\/12\/21<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie du Contenu Formatrice : Isabelle BontridderDate : 28 octobre 2021 de 10h \u00e0 17hLa formation aura lieu \u00e0 IHECS, Bruxelles La formation a pour objectif de comprendre les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents. Toute personne ou organisation amen\u00e9e&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-6855","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>strat\u00e9gie du contenu - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"strat\u00e9gie du contenu - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Strat\u00e9gie du Contenu Formatrice : Isabelle BontridderDate : 28 octobre 2021 de 10h \u00e0 17hLa formation aura lieu \u00e0 IHECS, Bruxelles La formation a pour objectif de comprendre les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents. 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