{"id":5186,"date":"2020-07-02T15:14:51","date_gmt":"2020-07-02T13:14:51","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=5186"},"modified":"2023-07-19T10:28:56","modified_gmt":"2023-07-19T08:28:56","slug":"community-management","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/community-management\/","title":{"rendered":"Community management"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<h2 class=\"wp-block-heading has-cyan-color has-text-color\"><strong>C<\/strong>ommunity management&nbsp;:&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-color has-text-color\">animer et d\u00e9velopper sa communaut\u00e9 sur les r\u00e9seaux sociaux \u2013 2 jours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dates : 7 et 14 d\u00e9cembre<br>Lieu : IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Une bonne gestion des r\u00e9seaux sociaux peut amener \u00e0 d\u2019excellents r\u00e9sultats : que ce soit pour cr\u00e9er du lien, dynamiser votre image, prospecter, informer ou vendre, votre pr\u00e9sence sur le web doit s\u2019ins\u00e9rer dans une strat\u00e9gie globale.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Le community manager est charg\u00e9 de g\u00e9rer et de f\u00e9d\u00e9rer la communaut\u00e9 Internet autour du projet de votre organisation. Il sera \u00e0 la fois m\u00e9diateur, animateur, manager, mod\u00e9rateur, cr\u00e9ateur de contenu et influenceur. Mais \u00eatre community manager ne s\u2019improvise pas, il faut conna\u00eetre le jargon, les pratiques des r\u00e9seaux sociaux et communautaires et les techniques de veille.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Objectifs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acqu\u00e9rir une vue large et \u00e0 jour de l\u2019\u00e9cosyst\u00e8me r\u00e9seaux sociaux en 2020, en Belgique.<\/li>\n\n\n\n<li>Comprendre les sp\u00e9cificit\u00e9s des formats de contenus R\u00e9seaux Sociaux<\/li>\n\n\n\n<li>Structurer son approche R\u00e9seaux Sociaux<\/li>\n\n\n\n<li>Appr\u00e9hender l\u2019univers \u00ab payant \u00bb des R\u00e9seaux Sociaux<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction:&nbsp;Pourquoi les r\u00e9seaux sociaux sont-ils importants ?<\/li>\n\n\n\n<li>L\u2019impact du Covid-19 sur les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>L\u2019\u00e9cosyst\u00e8me digital:\n<ul class=\"wp-block-list\">\n<li>Plateformes:&nbsp;Facebook, Instagram, Twitter, Snapchat, TikTok<\/li>\n\n\n\n<li>Boites \u00e0 id\u00e9es:&nbsp;R\u00e9surgence des newsletters, un site web,<\/li>\n\n\n\n<li>Exercices pratiques<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Les outils du Social Media Manager:\n<ul class=\"wp-block-list\">\n<li>Comprendre ses performances et ses audiences<\/li>\n\n\n\n<li>Monitorer<\/li>\n\n\n\n<li>Cr\u00e9er son contenu<\/li>\n\n\n\n<li>Publier et programmer son contenu<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Structurer son approche de communication<\/li>\n\n\n\n<li>L\u2019algorithme<\/li>\n\n\n\n<li>Strat\u00e9gie de contenu:\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er du contenu \u00ab&nbsp;partageable<\/li>\n\n\n\n<li>L\u2019importance de la veille<\/li>\n\n\n\n<li>Pilliers de contenu et calendrier \u00e9ditorial<\/li>\n\n\n\n<li>Exemples concrets et bonnes pratiques<\/li>\n\n\n\n<li>Exercices pratiques<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Les concours et l\u2019influencer marketing:&nbsp;Limites et opportunit\u00e9s<\/li>\n\n\n\n<li>Introduction \u00e0 la publicit\u00e9 sur les r\u00e9seaux sociaux<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Equipement individuel souhait\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 portable<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Diego-Cortez-Salas-1024x771.jpg\" alt=\"\" class=\"wp-image-5157\" width=\"327\" height=\"246\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Diego Cortez Salas:&nbsp;<\/strong>Son Master en Relations Publiques sous Le Bras (IHECS), Diego s\u2019est sp\u00e9cialis\u00e9e dans la strat\u00e9gie R\u00e9seaux Sociaux depuis 8 ans maintenant. Apr\u00e8s un passage dans plusieurs agences (BBDO, Emakina, IDWeaver), Diego est d\u00e9sormais freelance. Ses domaines de pr\u00e9dilection: la culture, l\u2019art. Cependant son portfolio client va bien au-del\u00e0, lui permettant ainsi de travailler la strat\u00e9gie de contenu, l\u2019approche r\u00e9seaux sociaux, le social advertising d\u2019une palette de clients tr\u00e8s \u00e9clectique.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2020:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/realiser-son-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9aliser son podcast<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mesurer et analyser la fr\u00e9quentation de son site avec Google Analytics<\/a> \u2013 1 jour<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/redaction-web-et-strategie-de-contenu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9liorer sa r\u00e9daction web en y int\u00e9grant une strat\u00e9gie de contenu<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/le-plurimedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produire de l\u2019information multisupports&nbsp;: le plurim\u00e9dia<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/creer-des-infographies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives<\/a> &nbsp;\u2013 1 jour<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Community management&nbsp;:&nbsp; animer et d\u00e9velopper sa communaut\u00e9 sur les r\u00e9seaux sociaux \u2013 2 jours Dates : 7 et 14 d\u00e9cembreLieu : IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles Une bonne gestion des r\u00e9seaux sociaux peut amener \u00e0 d\u2019excellents r\u00e9sultats : que ce soit pour cr\u00e9er du lien, dynamiser&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-5186","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Community management - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/community-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community management - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Community management&nbsp;:&nbsp; 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