{"id":5181,"date":"2020-07-02T15:06:26","date_gmt":"2020-07-02T13:06:26","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=5181"},"modified":"2023-07-19T10:29:50","modified_gmt":"2023-07-19T08:29:50","slug":"creer-des-infographies","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/creer-des-infographies\/","title":{"rendered":"Cr\u00e9er des infographies"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<h2 class=\"wp-block-heading has-cyan-color has-text-color\">Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives &#8211; 1 jour&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Date : 27 novembre<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lieu : IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00c0 l\u2019heure o\u00f9 le public consomme de plus en plus rapidement l\u2019information sur les r\u00e9seaux sociaux notamment (1.7 secondes en mobile), il est devenu incontournable pour les m\u00e9dias d\u2019information d\u2019accorder une part pr\u00e9pond\u00e9rante aux visuels qui accompagnent leurs contenus, \u00e0 les rendre percutants et attractifs pour le lecteur.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u00eetriser un panel d\u2019outils simples pour cr\u00e9er des visuels impactants sur les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Apprendre \u00e0 traduire et synth\u00e9tiser une information textuelle en \u00e9l\u00e9ments graphiques cl\u00e9s<\/li>\n\n\n\n<li>Savoir mettre en place un \u201cvocabulaire graphique\u201d coh\u00e9rent entre les diff\u00e9rentes publications<\/li>\n\n\n\n<li>Comprendre l\u2019importance de d\u00e9cliner les visuels dans des formats sp\u00e9cifiques aux plateformes de r\u00e9f\u00e9rences<\/li>\n\n\n\n<li>Int\u00e9grer les concepts de \u201cm\u00e9ta-donn\u00e9es\u201d et d\u2019\u201dopengraph\u201d.<\/li>\n\n\n\n<li>Apprendre \u00e0 mesurer ses r\u00e9sultats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Br\u00e8ves \u00e9tudes de cas et chiffres cl\u00e9s<\/li>\n\n\n\n<li>Pr\u00e9sentation des diff\u00e9rents formats pr\u00e9sents sur les diff\u00e9rentes plateformes<\/li>\n\n\n\n<li>Int\u00e9grer une infographie dans un processus complet de publication. \u00c0 quel moment ? Sur quelles plateformes ?<\/li>\n\n\n\n<li>Texte et visuel comme mati\u00e8res compl\u00e9mentaires (et non redondantes)<\/li>\n\n\n\n<li>Bons usages et erreurs \u00e0 \u00e9viter sur les diff\u00e9rentes plateformes de diffusion<\/li>\n\n\n\n<li>Canva : R\u00e9aliser, sur base de templates, des visuels attractifs statiques<\/li>\n\n\n\n<li>Ripl : Des vid\u00e9os anim\u00e9es (motion design) directement r\u00e9alisables en ligne \u00e0 partir de contenu statique<\/li>\n\n\n\n<li>Genially : Cr\u00e9er des infographies anim\u00e9es en quelques clics<\/li>\n\n\n\n<li>Facebook \/ Instagram comme outils de cr\u00e9ation<\/li>\n\n\n\n<li>Exercices sur base de contenu concret<\/li>\n\n\n\n<li>Initiation aux Analytics<\/li>\n\n\n\n<li>Initiation aux formats publicitaires<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Equipement individuel souhait\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 portable<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Anthony-Barbarich-680x1024.jpg\" alt=\"\" class=\"wp-image-5155\" width=\"327\" height=\"492\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Anthony Barbarich<\/strong>&nbsp;est formateur et consultant en communication digitale, graphisme et d\u00e9veloppement web. Il a enseign\u00e9 \u00e0 l\u2019IHECS (Formation de jour), \u00e0 l\u2019EPHEC et \u00e0 R\u00e9seau Formation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">AUTRES FORMATIONS WE MEDIA ACADEMY 2020:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/realiser-son-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9aliser son podcast<\/a>&nbsp;\u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mesurer et analyser la fr\u00e9quentation de son site avec Google Analytics<\/a>&nbsp;\u2013 1 jour<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/redaction-web-et-strategie-de-contenu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9liorer sa r\u00e9daction web en y int\u00e9grant une strat\u00e9gie de contenu<\/a>&nbsp;\u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/le-plurimedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produire de l\u2019information multisupports&nbsp;: le plurim\u00e9dia<\/a>&nbsp;\u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community management&nbsp;: animer et d\u00e9velopper sa communaut\u00e9 sur les r\u00e9seaux sociaux<\/a>&nbsp;\u2013&nbsp; 2 jours<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives &#8211; 1 jour&nbsp; Date : 27 novembre Lieu : IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles \u00c0 l\u2019heure o\u00f9 le public consomme de plus en plus rapidement l\u2019information sur les r\u00e9seaux sociaux notamment (1.7 secondes en mobile), il est&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-5181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9er des infographies - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/creer-des-infographies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er des infographies - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives &#8211; 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