{"id":5177,"date":"2020-07-02T14:54:23","date_gmt":"2020-07-02T12:54:23","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=5177"},"modified":"2023-07-19T10:33:47","modified_gmt":"2023-07-19T08:33:47","slug":"le-plurimedia","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/le-plurimedia\/","title":{"rendered":"Le plurim\u00e9dia"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">Les opportunit\u00e9s du plurim\u00e9dia \u2013 2 jours<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dates: 30 septembre et 7 octobre 2021<br>La formation aura lieu \u00e0 IHECS, Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>De nos jours, les journalistes et charg\u00e9s de communication doivent pouvoir d\u00e9cliner un m\u00eame sujet sur diff\u00e9rents canaux de communication. Comprendre la sp\u00e9cificit\u00e9 de chaque support et l\u2019adaptation ad\u00e9quate d\u2019un message en fonction des objectifs et publics vis\u00e9s, c\u2019est ce vers quoi cette formation vous am\u00e8nera, tout en r\u00e9fl\u00e9chissant \u00e0 la mise en place d\u2019une strat\u00e9gie de communication globale.<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia-1024x682.jpg\" alt=\"\" class=\"wp-image-6847 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia-1024x682.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia-512x341.jpg 512w, https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia-768x512.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia-1536x1024.jpg 1536w, https:\/\/wemedia.be\/wp-content\/uploads\/Plurimedia.jpg 1688w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour un m\u00eame \u00e9v\u00e9nement, pouvoir d\u00e9finir rapidement quels sont les angles possibles, les formats et pour quels supports<\/li>\n\n\n\n<li>Optimiser son temps de travail en imaginant des formats \u00e0 r\u00e9pliquer ou d\u00e9cliner selon les sujets<\/li>\n\n\n\n<li>Adapter ses formats \u00e0 ses supports<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programme:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour 1 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels contenus \/ formats pour quels supports ?<\/li>\n\n\n\n<li>Comment articuler les diff\u00e9rents formats entre eux:\n<ol class=\"wp-block-list\">\n<li>Une m\u00eame mati\u00e8re premi\u00e8re, des d\u00e9clinaisons adapt\u00e9es aux supports : la fin du copier-coller entre papier et web<\/li>\n\n\n\n<li>A la d\u00e9couverte de formats innovants et r\u00e9alisables<\/li>\n\n\n\n<li>Conjuguer pr\u00e9sentiel et digital : ce que la pand\u00e9mie a fait \u00e9voluer ?<\/li>\n\n\n\n<li>Se saisir de certains sujets pour monter des \u00e9v\u00e8nements d\u00e9di\u00e9s<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jour 2 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A partir d\u2019exemples d\u2019\u00e9v\u00e9nements (pr\u00e9cis) dont ils peuvent se saisir, les participants d\u00e9veloppent angles, formats et strat\u00e9gie de communication pour mettre en valeur leurs contenus.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2021:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/strategie-du-contenu\/\">Strat\u00e9gie de contenu<\/a>&nbsp;| 28\/10\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/instagram\/\">Publier sur Instagram<\/a> | 9\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/smartphone\/\">Smartphone : tourner et monter<\/a> | 18\/11\/21 &amp; 25\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/online-storytelling\/\">Online storytelling<\/a> | 30\/11\/21<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/video\/\">Vid\u00e9o : nouvelles formes narratives<\/a> | 2\/12\/21<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Les opportunit\u00e9s du plurim\u00e9dia \u2013 2 jours Dates: 30 septembre et 7 octobre 2021La formation aura lieu \u00e0 IHECS, Bruxelles De nos jours, les journalistes et charg\u00e9s de communication doivent pouvoir d\u00e9cliner un m\u00eame sujet sur diff\u00e9rents canaux de communication. Comprendre la sp\u00e9cificit\u00e9 de chaque support et l\u2019adaptation ad\u00e9quate d\u2019un&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-5177","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le plurim\u00e9dia - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/le-plurimedia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le plurim\u00e9dia - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Les opportunit\u00e9s du plurim\u00e9dia \u2013 2 jours Dates: 30 septembre et 7 octobre 2021La formation aura lieu \u00e0 IHECS, Bruxelles De nos jours, les journalistes et charg\u00e9s de communication doivent pouvoir d\u00e9cliner un m\u00eame sujet sur diff\u00e9rents canaux de communication. 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