{"id":5168,"date":"2020-07-02T14:42:27","date_gmt":"2020-07-02T12:42:27","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=5168"},"modified":"2023-07-19T10:36:17","modified_gmt":"2023-07-19T08:36:17","slug":"redaction-web-et-strategie-de-contenu","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/redaction-web-et-strategie-de-contenu\/","title":{"rendered":"Redaction web et strat\u00e9gie de contenu &#8211; 2 jours"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<h2 class=\"wp-block-heading has-cyan-color has-text-color\">R\u00e9daction web et strat\u00e9gie de contenu &#8211; 2 jours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Date: les 15 et 22 octobre<br>Lieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La formation a pour objectifs de comprendre&nbsp;les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Toute personne ou organisation amen\u00e9e \u00e0 am\u00e9liorer sa visibilit\u00e9 sur le web doit se poser la question du contenu et comprendre les particularit\u00e9s de la communication web&nbsp;tout en pouvant adapter son \u00e9criture au format&nbsp;pour s\u00e9duire\/int\u00e9resser\/provoquer l\u2019adh\u00e9sion puis impliquer (via l\u2019engagement) leurs clients\/prospects\/lecteurs\/internautes.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Un contenu solide part du besoin d\u2019information du consommateur et s\u2019av\u00e8re d\u00e8s lors beaucoup moins intrusif que la publicit\u00e9.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9velopper une vision claire et pr\u00e9cise des enjeux de la communication web \u00e0 travers un site Internet.<\/li>\n\n\n\n<li>Construire une strat\u00e9gie de communication web coh\u00e9rente.<\/li>\n\n\n\n<li>\u00ab&nbsp;R\u00e9daction marketing \u00bb adapt\u00e9e \u00e0 la cible et au support.<\/li>\n\n\n\n<li>Comprendre les particularit\u00e9s de la communication web.<\/li>\n\n\n\n<li>Adapter son \u00e9criture pour le web, d\u00e9velopper un style d&rsquo;\u00e9criture web, planifier ses publications, engager la conversation, convertir ses internautes.<\/li>\n\n\n\n<li>Pouvoir se positionner (sp\u00e9cialiste\/expert, community manager, porte-parole, etc.) et ensuite choisir\/utiliser les m\u00e9dias sociaux adapt\u00e9s \u00e0 ses objectifs.<\/li>\n\n\n\n<li>Conna\u00eetre les r\u00e8gles fondamentales pour r\u00e9diger des contenus efficaces, des tweets, statuts, posts et maintenir l&rsquo;int\u00e9r\u00eat pour un site.<\/li>\n\n\n\n<li>Promouvoir ses contenus.<\/li>\n\n\n\n<li>Organiser l\u2019information sur un site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La r\u00e9daction web : le content marketing<\/strong>\n<ul class=\"wp-block-list\">\n<li>Quels sont les enjeux du content marketing&nbsp;?<\/li>\n\n\n\n<li>Les caract\u00e9ristiques de l\u2019\u00e9criture web<\/li>\n\n\n\n<li>Apprendre \u00e0 \u00e9crire pour deux types de lecteurs&nbsp;: l\u2019internaute et les moteurs de recherche<\/li>\n\n\n\n<li>Les diff\u00e9rents types de contenus<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Initiation au r\u00e9f\u00e9rencement naturel (SEO)<\/strong><\/li>\n\n\n\n<li><strong>Storytelling&nbsp;: l\u2019art de raconter de belles histoires pour faire passer un message et s\u00e9duire le consommateur<\/strong><\/li>\n\n\n\n<li><strong>Strat\u00e9gie de contenu&nbsp;: Comment d\u00e9finir une strat\u00e9gie de contenu pour s\u00e9duire\/int\u00e9resser\/provoquer l&rsquo;adh\u00e9sion puis impliquer (via l&rsquo;engagement) les clients\/prospects\/internautes ?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Techniques concr\u00e8tes pour d\u00e9finir avec pr\u00e9cision ses objectifs et apprendre \u00e0 conna\u00eetre sa\/ses cible(s)<\/li>\n\n\n\n<li>Apprendre \u00e0 auditer le contenu existant<\/li>\n\n\n\n<li>Analyse s\u00e9mantique<\/li>\n\n\n\n<li>Comment pr\u00e9voir son calendrier \u00e9ditorial&nbsp;?<\/li>\n\n\n\n<li>Technique de curation<\/li>\n\n\n\n<li>Ecrire pour le web<\/li>\n\n\n\n<li>Exercices<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Equipement individuel souhait\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 portable<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Isabelle-Bontridder-photo.jpg\" alt=\"\" class=\"wp-image-5159\" width=\"327\" height=\"327\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Isabelle Bontridder<\/strong> est la fondatrice de <a href=\"http:\/\/www.betterweb.be\">BETTERWEB<\/a>. Licenci\u00e9e en journalisme, gradu\u00e9e en Relations Publiques et&nbsp;<a href=\"http:\/\/isabellebontridder.be\/\">blogueuse<\/a>, elle s&rsquo;est sp\u00e9cialis\u00e9e au fil des ann\u00e9es dans le digital et plus pr\u00e9cis\u00e9ment, dans le webmarketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2020:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/realiser-son-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9aliser son podcast<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mesurer et analyser la fr\u00e9quentation de son site avec Google Analytics<\/a> \u2013 1 jour<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/le-plurimedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produire de l\u2019information multisupports&nbsp;: le plurim\u00e9dia<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/creer-des-infographies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives<\/a> &nbsp;\u2013 1 jour<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community management&nbsp;: animer et d\u00e9velopper sa communaut\u00e9 sur les r\u00e9seaux sociaux<\/a> &#8211;&nbsp; 2 jours<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9daction web et strat\u00e9gie de contenu &#8211; 2 jours Date: les 15 et 22 octobreLieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles La formation a pour objectifs de comprendre&nbsp;les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents. Toute personne ou&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-5168","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redaction web et strat\u00e9gie de contenu - 2 jours - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/redaction-web-et-strategie-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redaction web et strat\u00e9gie de contenu - 2 jours - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"R\u00e9daction web et strat\u00e9gie de contenu &#8211; 2 jours Date: les 15 et 22 octobreLieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles La formation a pour objectifs de comprendre&nbsp;les comportements de l\u2019internaute et les requis pour \u00e9crire des contenus web conviviaux, trouvables, utiles et pertinents. 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