{"id":5154,"date":"2020-07-02T14:28:32","date_gmt":"2020-07-02T12:28:32","guid":{"rendered":"https:\/\/wemedia.be\/?page_id=5154"},"modified":"2023-07-19T10:32:13","modified_gmt":"2023-07-19T08:32:13","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/wemedia.be\/fr\/google-analytics\/","title":{"rendered":"Google Analytics : Pourquoi et comment l&rsquo;utiliser ?"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"container\">\n<h2 class=\"wp-block-heading has-cyan-color has-text-color\">Google Analytics&nbsp;:<br>Pourquoi et comment l\u2019utiliser&nbsp;? \u2013 1 jour<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Date: 5 octobre 2020<\/strong><br><strong>Lieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tous les sites web n\u00e9cessitent une approche sp\u00e9cifique dans la r\u00e9colte de donn\u00e9es, l\u2019analyse et le traitement de l\u2019information. Google Analytics, outil gratuit et extr\u00eamement efficace, vous permet de mesurer la performance de votre site, de renforcer son potentiel et de l\u2019optimiser. Pour g\u00e9n\u00e9rer plus de trafic&nbsp;sur votre site ou blog, il est n\u00e9cessaire d\u2019avoir une id\u00e9e pr\u00e9cise de ce qui s\u2019y passe&nbsp;: combien de visites avez-vous, d\u2019o\u00f9 viennent les visiteurs, quelles sont les pages qui attirent un plus large public, pendant combien de temps, etc. ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cette formation&nbsp;a pour but de vous faire acqu\u00e9rir les r\u00e9flexes de bases \u00e0 une saine gestion d\u2019une pr\u00e9sence digitale.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrir l\u2019outil Google Analytics et l\u2019ensemble de ses possibilit\u00e9s<\/li>\n\n\n\n<li>Comprendre et analyser les \u00ab\u00a0Web-Metrics\u00a0\u00bb et \u00ab\u00a0Key Performance Indicators\u00a0\u00bb (KPI) utilis\u00e9es par les professionnels<\/li>\n\n\n\n<li>Optimiser votre site internet et votre strat\u00e9gie de communication digitale en fonction des r\u00e9sultats obtenus<\/li>\n\n\n\n<li>Impl\u00e9menter Google Analytics sur votre site, cr\u00e9er des rapports personnalis\u00e9s, etc. (WORKSHOP &#8211; Cours pratique)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Programme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment mesurer mon succ\u00e8s sur le web&nbsp;?<\/li>\n\n\n\n<li>Qu\u2019est-ce qu\u2019un web metric et quels sont les KPI \u00e0 utiliser?<\/li>\n\n\n\n<li>Introduction \u00e0 Google Analytics&nbsp;: d\u00e9couverte des diff\u00e9rents types de reporting et analyses possibles.<\/li>\n\n\n\n<li>Workshop&nbsp;et impl\u00e9mentation technique<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Equipement individuel souhait\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 portable<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center row is-layout-flex wp-container-core-columns-is-layout-78f101d1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Serge-Marchal.png\" alt=\"\" class=\"wp-image-5163\" width=\"327\" height=\"360\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center col col-12 col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Serge Marchal<\/strong>&nbsp;: Suite \u00e0 ses \u00e9tudes en marketing, r\u00e9alis\u00e9es \u00e0 l&rsquo;EPHEC, Serge a \u00e9t\u00e9 commercial durant 2 ans et demi aupr\u00e8s de la soci\u00e9t\u00e9 STABILO. Souhaitant \u00e9tendre ses connaissances dans le domaine du web, il s&rsquo;est form\u00e9 aupr\u00e8s de TechnoFutur TIC lors d&rsquo;une formation de 6 mois en tant que E-marketer en 2012. Suite \u00e0 cette formation, Serge a \u00e9t\u00e9 engag\u00e9 dans la startup belge Pycty, sp\u00e9cialis\u00e9e en Inbound Marketing. Il rejoint en juillet 2013 la soci\u00e9t\u00e9 Stratenet, agence de web marketing orient\u00e9e r\u00e9sultats, en tant qu&rsquo;Expert en SEO et ouvrira ensuite en 2016 sa propre agence ADSEM.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2020:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/realiser-son-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9aliser son podcast<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/redaction-web-et-strategie-de-contenu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9liorer sa r\u00e9daction web en y int\u00e9grant une strat\u00e9gie de contenu<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/le-plurimedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produire de l\u2019information multisupports&nbsp;: le plurim\u00e9dia<\/a> \u2013 2 jours<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/creer-des-infographies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9er des infographies de qualit\u00e9 et les rendre interactives<\/a> &nbsp;\u2013 1 jour<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community management&nbsp;: animer et d\u00e9velopper sa communaut\u00e9 sur les r\u00e9seaux sociaux<\/a> &#8211;&nbsp; 2 jours<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics&nbsp;:Pourquoi et comment l\u2019utiliser&nbsp;? \u2013 1 jour Date: 5 octobre 2020Lieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles Tous les sites web n\u00e9cessitent une approche sp\u00e9cifique dans la r\u00e9colte de donn\u00e9es, l\u2019analyse et le traitement de l\u2019information. Google Analytics, outil gratuit et extr\u00eamement efficace, vous permet de&#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_for_login":false,"footnotes":""},"class_list":["post-5154","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics : Pourquoi et comment l&#039;utiliser ? - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics : Pourquoi et comment l&#039;utiliser ? - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Google Analytics&nbsp;:Pourquoi et comment l\u2019utiliser&nbsp;? \u2013 1 jour Date: 5 octobre 2020Lieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles Tous les sites web n\u00e9cessitent une approche sp\u00e9cifique dans la r\u00e9colte de donn\u00e9es, l\u2019analyse et le traitement de l\u2019information. Google Analytics, outil gratuit et extr\u00eamement efficace, vous permet de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/fr\/google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T08:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/Serge-Marchal.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/fr\/google-analytics\/\",\"url\":\"https:\/\/wemedia.be\/fr\/google-analytics\/\",\"name\":\"Google Analytics : Pourquoi et comment l'utiliser ? - WE MEDIA\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/#website\"},\"datePublished\":\"2020-07-02T12:28:32+00:00\",\"dateModified\":\"2023-07-19T08:32:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/fr\/google-analytics\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/fr\/google-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/fr\/google-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics : Pourquoi et comment l&rsquo;utiliser ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/#website\",\"url\":\"https:\/\/wemedia.be\/\",\"name\":\"WE MEDIA\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"alternateName\":\"WM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/#organization\",\"name\":\"WE MEDIA\",\"alternateName\":\"WM\",\"url\":\"https:\/\/wemedia.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"caption\":\"WE MEDIA\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics : Pourquoi et comment l'utiliser ? - WE MEDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/fr\/google-analytics\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Analytics : Pourquoi et comment l'utiliser ? - WE MEDIA","og_description":"Google Analytics&nbsp;:Pourquoi et comment l\u2019utiliser&nbsp;? \u2013 1 jour Date: 5 octobre 2020Lieu: IHECS Academy, rue des Grands Carmes 27, 1000 Bruxelles Tous les sites web n\u00e9cessitent une approche sp\u00e9cifique dans la r\u00e9colte de donn\u00e9es, l\u2019analyse et le traitement de l\u2019information. 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