{"id":8601,"date":"2022-06-24T11:32:22","date_gmt":"2022-06-24T09:32:22","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=8601"},"modified":"2023-01-31T11:18:49","modified_gmt":"2023-01-31T10:18:49","slug":"we-media-academy-conference-reseaux-sociaux-et-communication-responsable-une-relation-durable","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-conference-reseaux-sociaux-et-communication-responsable-une-relation-durable\/","title":{"rendered":"WE MEDIA Academy &#8211; Conf\u00e9rence: R\u00e9seaux sociaux et communication responsable : Une relation durable ?"},"content":{"rendered":"<p><strong>Date: 1er d\u00e9cembre de 12h30 \u00e0 14h00<br \/>\nLieu: <a href=\"https:\/\/www.ihecs-academy.be\/\" target=\"_blank\" rel=\"noopener\">visioconf\u00e9rence<\/a><\/strong><\/p>\n<p>Mod\u00e9rateur : Anthony Barbarich<a href=\"%20_blank|\" title=\"porte-parole-pour-obnl-1170&#215;525\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/porte-parole-pour-obnl-1170x525-1-512x230.jpg\" class=\"img-fluid\" \/><\/a>O\u00f9 placer le curseur entre efficacit\u00e9 et responsabilit\u00e9 ? \u00c0 l\u2019heure o\u00f9 les GAFAM soul\u00e8vent de plus en plus de questions \u00e9thiques, le choix de certains canaux de communication peut s\u2019av\u00e9rer relativement d\u00e9licat. Quels sont les facteurs \u00e0 prendre en compte pour assurer l\u2019authenticit\u00e9 de ses actions ? Faut-il envisager de nouveaux m\u00e9diums \u00ab alternatifs \u00bb ? Pourrait-on vraiment se passer des r\u00e9seaux sociaux aujourd\u2019hui ? Il s\u2019agira ici d\u2019identifier des indicateurs pertinents \u00e0 consid\u00e9rer dans ses actions de communication pour savoir si \u2013 oui ou non \u2013 la fin justifie bien les moyens.<\/p>\n<h4>Autres formations WE MEDIA Academy 2022:<\/h4>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-tourner-et-monter-avec-son-smartphone\/\" target=\"_blank\" rel=\"noopener\">Tourner et monter avec son smartphone<\/a> | 22\/09\/2022 &amp; 29\/09\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/formation-penser-et-ecrire-son-article-pour-le-numerique\/\">Penser et \u00e9crire son article pour le num\u00e9rique<\/a> | 21\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/traitement-de-limage-numerique-avec-photoshop\/\" target=\"_blank\" rel=\"noopener\">Traitement de l&rsquo;image num\u00e9rique avec Photoshop<\/a> | 10\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-elaborer-votre-plan-de-contenu-annuel\/\" target=\"_blank\" rel=\"noopener\">Elaborez votre plan de contenu annuel<\/a> | 11\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-conference-professionnaliser-votre-travail-avec-les-influenceurs\/\" target=\"_blank\" rel=\"noopener\">CONF\u00c9RENCE : Professionnalisez votre travail avec les influenceurs<\/a> | 18\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-storytelling-digital-transmettre-une-histoire-susciter-une-emotion-creer-une-action\/\" target=\"_blank\" rel=\"noopener\">Storytelling digital : Transmettre une histoire, susciter une \u00e9motion, cr\u00e9er une action<\/a> | 8\/11\/2022 &amp; 15\/11\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-outils-de-creation-pour-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\">Outils de cr\u00e9ation pour les r\u00e9seaux sociaux<\/a> | 22\/11\/2022 &amp; 24\/11\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-utilisation-professionnelle-dinstagram-oser-les-stories-et-les-reels\/\" target=\"_blank\" rel=\"noopener\">Utilisation professionnelle d&rsquo;Instagram : Osez les stories et les r\u00e9els<\/a> | 6\/12\/2022 &amp; 13\/12\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/conferences\/\" target=\"_blank\" rel=\"noopener\">CONFERENCE : Broadcasting Live<\/a>\u00a0| Date TBC<\/li>\n<\/ul>\n","protected":false},"featured_media":6833,"template":"","class_list":["post-8601","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy - Conf\u00e9rence: R\u00e9seaux sociaux et communication responsable : Une relation durable ? - WE MEDIA<\/title>\n<meta name=\"description\" content=\"O\u00f9 est la diff\u00e9rence entre efficacit\u00e9 et responsabilit\u00e9 ? 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