{"id":8572,"date":"2022-06-22T16:46:09","date_gmt":"2022-06-22T14:46:09","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=8572"},"modified":"2023-01-31T11:18:49","modified_gmt":"2023-01-31T10:18:49","slug":"we-media-academy-elaborer-votre-plan-de-contenu-annuel","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-elaborer-votre-plan-de-contenu-annuel\/","title":{"rendered":"WE MEDIA Academy &#8211;  Elaborez votre plan de contenu annuel"},"content":{"rendered":"<p>Comment utiliser le content marketing pour son marketing? En presse magazine ceci pourrait sembler un peu paradoxal\u2026 Dans cette session vous parcourrez les \u00e9tapes importantes en finissant avec un plan annuel.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Objectifs:<\/strong><\/p>\n<p>&#8211; Comprendre ce que c\u2019est le content marketing en comment il est possible de l\u2019utiliser dans la presse<\/p>\n<p>&#8211; Comprendre les diff\u00e9rentes \u00e9tapes du trajet (de la strat\u00e9gie \u00e0 la distribution et le mesure)<\/p>\n<p>&#8211; prendre en main les outils qui facilitent le travail<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Programme\u00a0:<\/strong><\/p>\n<p>&#8211; Pourquoi le content marketing a-t-il pris de l\u2019ampleur ?<\/p>\n<p>&#8211; Les sept \u00e9tapes afin de cr\u00e9er du bon contenu<\/p>\n<p>&#8211; La r\u00e9alisation d\u2019un plan de contenu annuel<img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Bart-Lombaerts.jpeg\" class=\"img-fluid\" \/><strong>Formateur\u00a0: Bart Lombaerts<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>En tant que Head of Content, Bart aide les marques \u00e0 procurer de la valeur ajout\u00e9e \u00e0 leurs consommateurs. Pas seulement en \u00e9laborant des strat\u00e9gies, mais aussi en prenant la plume ou en tendant un micro.<\/p>\n<p>Il inspire \u00e9galement le monde du marketing par ses livres et ses formations. Il donne notamment cours pour BAM, l\u2019UBA, l\u2019AP Hogeschool et l\u2019IHECS. Il a cosign\u00e9 deux ouvrages sur le marketing de contenu\u00a0:\u00a0<a href=\"https:\/\/www.ditiscontentmarketing.be\/\">\u00ab\u00a0Dit is Content Marketing\u00a0\u00bb<\/a>, \u00e9lu Marketing Book of the Year en 2020, et \u00ab\u00a0Content Marketing \u2013 van marketeer tot uitgever\u00a0\u00bb. Il est \u00e9galement l\u2019auteur d\u2019un ouvrage consacr\u00e9 au meaningful marketing.<\/p>\n<p>Enfin, Bart est pr\u00e9sident de l\u2019Expert Hub Content Marketing chez BAM.<\/p>\n<ul>\n<li>\n<h4>Autres formations WE MEDIA Academy 2022:<\/h4>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-tourner-et-monter-avec-son-smartphone\/\" target=\"_blank\" rel=\"noopener\">Tourner et monter avec son smartphone<\/a> | 22\/09\/2022 &amp; 29\/09\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/formation-penser-et-ecrire-son-article-pour-le-numerique\/\">Penser et \u00e9crire son article pour le num\u00e9rique<\/a> | 21\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/traitement-de-limage-numerique-avec-photoshop\/\" target=\"_blank\" rel=\"noopener\">Traitement de l&rsquo;image num\u00e9rique avec Photoshop<\/a> | 10\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-conference-professionnaliser-votre-travail-avec-les-influenceurs\/\" target=\"_blank\" rel=\"noopener\">CONF\u00c9RENCE : Professionnalisez votre travail avec les influenceurs<\/a> | 18\/10\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-storytelling-digital-transmettre-une-histoire-susciter-une-emotion-creer-une-action\/\" target=\"_blank\" rel=\"noopener\">Storytelling digital : Transmettre une histoire, susciter une \u00e9motion, cr\u00e9er une action<\/a> | 8\/11\/2022 &amp; 15\/11\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-outils-de-creation-pour-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\">Outils de cr\u00e9ation pour les r\u00e9seaux sociaux<\/a> | 22\/11\/2022 &amp; 24\/11\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-conference-reseaux-sociaux-et-communication-responsable-une-relation-durable\/\" target=\"_blank\" rel=\"noopener\">CONF\u00c9RENCE : R\u00e9seaux sociaux et communication responsable : Une relation durable ?<\/a> | 1\/12\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-utilisation-professionnelle-dinstagram-oser-les-stories-et-les-reels\/\" target=\"_blank\" rel=\"noopener\">Utilisation professionnelle d&rsquo;Instagram : Osez les stories et les r\u00e9els<\/a> | 6\/12\/2022 &amp; 13\/12\/2022<\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-conference-reseaux-sociaux-et-communication-responsable-une-relation-durable\/\" target=\"_blank\" rel=\"noopener\">CONF\u00c9RENCE<\/a><a href=\"https:\/\/wemedia.be\/fr\/conferences\/\" target=\"_blank\" rel=\"noopener\">\u00a0: broadcasting Live<\/a>\u00a0| Date TBC<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"featured_media":6835,"template":"","class_list":["post-8572","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy - Elaborez votre plan de contenu annuel - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Comment utiliser le content marketing pour son marketing? 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