{"id":13410,"date":"2026-09-22T14:19:52","date_gmt":"2026-09-22T12:19:52","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13410"},"modified":"2026-09-22T14:22:22","modified_gmt":"2026-09-22T12:22:22","slug":"we-media-academy-du-seo-au-geo","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/","title":{"rendered":"WE MEDIA Academy : du SEO au GEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Comment adapter sa pr\u00e9sence en ligne pour \u00eatre cit\u00e9 et recommand\u00e9 par les nouvelles IA conversationnelles ?<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le paysage de la recherche en ligne conna\u00eet sa plus grande r\u00e9volution depuis 25 ans. Avec l&rsquo;arriv\u00e9e de l&rsquo;IA g\u00e9n\u00e9rative (Google AI Overviews, Perplexity, ChatGPT), les r\u00e8gles du r\u00e9f\u00e9rencement changent : on ne cherche plus seulement des liens, on attend des r\u00e9ponses. Cette formation hybride vous apprend \u00e0 consolider vos bases SEO techniques tout en d\u00e9ployant une strat\u00e9gie GEO performante pour rester visible dans un monde \u00ab\u00a0z\u00e9ro-clic\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs :<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les m\u00e9canismes des moteurs de r\u00e9ponses et des LLM (Large Language Models).<\/li>\n\n\n\n<li>Auditer la lisibilit\u00e9 de son site pour les agents d\u2019IA (donn\u00e9es structur\u00e9es et balisage).<\/li>\n\n\n\n<li>Optimiser ses contenus pour maximiser les chances d\u2019\u00eatre cit\u00e9 par les IA g\u00e9n\u00e9ratives.<\/li>\n\n\n\n<li>D\u00e9velopper une autorit\u00e9 de marque (E-E-A-T) coh\u00e9rente sur tous les canaux.<\/li>\n\n\n\n<li>Adapter son pilotage de performance face \u00e0 l\u2019\u00e9volution du trafic organique.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme : <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1 \u2013 Les fondamentaux du Search \u00e0 l\u2019\u00e8re de l\u2019IA<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Historique et mutation : du moteur de recherche \u00e0 l\u2019\u00e9cosyst\u00e8me de r\u00e9ponses.<\/li>\n\n\n\n<li>Comprendre le \u00ab\u00a0Messy Middle\u00a0\u00bb et le nouveau parcours utilisateur multicanal.<\/li>\n\n\n\n<li>L\u2019essor du z\u00e9ro-clic et l\u2019impact des AI Overviews sur votre trafic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2 \u2013 Le socle technique : \u00eatre lisible par les humains et les machines<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Architecture, vitesse et s\u00e9curit\u00e9 : les pr\u00e9requis indispensables.<\/li>\n\n\n\n<li>Balisage HTML et Donn\u00e9es Structur\u00e9es : parler le langage des IA (Schema.org).<\/li>\n\n\n\n<li>Introduction \u00e0 la Search Console pour monitorer l\u2019indexation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 \u2013 De la strat\u00e9gie de mots-cl\u00e9s \u00e0 l\u2019optimisation GEO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse s\u00e9mantique : passer du mot-cl\u00e9 \u00e0 l\u2019intention de recherche.<\/li>\n\n\n\n<li>La m\u00e9thode du \u00ab\u00a0Content Hub\u00a0\u00bb : cr\u00e9er des passerelles entre vos contenus.<\/li>\n\n\n\n<li>Adapter son \u00e9criture : \u00eatre clair, factuel et \u00ab\u00a0sour\u00e7able\u00a0\u00bb par les mod\u00e8les d\u2019IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4 \u2013 Branding et E-E-A-T : la cl\u00e9 de la confiance<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarifier sa posture, son storytelling et sa ligne \u00e9ditoriale.<\/li>\n\n\n\n<li>D\u00e9montrer son expertise et son autorit\u00e9 pour rassurer les algorithmes.<\/li>\n\n\n\n<li>Le SEO Local et Google Business Profile comme piliers de proximit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5 \u2013 Automatisation et \u00c9cosyst\u00e8me multicanal<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliser l\u2019IA comme amplificateur de production (sans perdre son identit\u00e9).<\/li>\n\n\n\n<li>M\u00e9thode de duplication intelligente pour nourrir tous les canaux (Social Search).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6 \u2013 Mesurer et d\u00e9cider dans un monde mouvant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir les nouveaux KPIs : part de voix, engagement et micro-conversions.<\/li>\n\n\n\n<li>Tableau de bord : adapter son reporting pour prouver la valeur de son \u00e9cosyst\u00e8me.<\/li>\n\n\n\n<li>Plan d\u2019action : prioriser ses chantiers sur 30 jours.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : Serge Marchal<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"271\" height=\"268\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Serge-Marchal-1.jpg\" alt=\"\" class=\"wp-image-13413\" style=\"aspect-ratio:1.007521427322022;width:180px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Suite \u00e0 ses \u00e9tudes en marketing, r\u00e9alis\u00e9es \u00e0 l\u2019EPHEC, Serge a \u00e9t\u00e9 commercial durant 2 ans. Souhaitant \u00e9tendre ses connaissances dans le domaine du web, il s\u2019est form\u00e9 aupr\u00e8s de TechnoFutur TIC en tant que E-marketer. Serge a \u00e9t\u00e9 engag\u00e9 dans plusieurs soci\u00e9t\u00e9s en tant qu\u2019Expert en SEO. Serge est \u00e9galement formateur aupr\u00e8s du centre TechnoFutur, de l\u2019EFP et de Hautes \u00c9coles (EPHEC, IPSMA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (2 jours, 5 et 6 novembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 485\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":13415,"template":"","class_list":["post-13410","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : du SEO au GEO - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA Academy : du SEO au GEO - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Comment adapter sa pr\u00e9sence en ligne pour \u00eatre cit\u00e9 et recommand\u00e9 par les nouvelles IA conversationnelles ? Le paysage de la recherche en ligne conna\u00eet sa plus grande r\u00e9volution depuis 25 ans. Avec l&rsquo;arriv\u00e9e de l&rsquo;IA g\u00e9n\u00e9rative (Google AI Overviews, Perplexity, ChatGPT), les r\u00e8gles du r\u00e9f\u00e9rencement changent : on ne...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T12:22:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/wp-content\/uploads\/GEO-1024x819-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/\",\"url\":\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/\",\"name\":\"WE MEDIA Academy : du SEO au GEO - WE MEDIA\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/#website\"},\"datePublished\":\"2026-09-22T12:19:52+00:00\",\"dateModified\":\"2026-09-22T12:22:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/wemedia.be\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WE MEDIA Academy : du SEO au GEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/#website\",\"url\":\"https:\/\/wemedia.be\/\",\"name\":\"WE MEDIA\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/#organization\"},\"alternateName\":\"WM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/#organization\",\"name\":\"WE MEDIA\",\"alternateName\":\"WM\",\"url\":\"https:\/\/wemedia.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg\",\"caption\":\"WE MEDIA\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WE MEDIA Academy : du SEO au GEO - WE MEDIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/","og_locale":"fr_FR","og_type":"article","og_title":"WE MEDIA Academy : du SEO au GEO - WE MEDIA","og_description":"Comment adapter sa pr\u00e9sence en ligne pour \u00eatre cit\u00e9 et recommand\u00e9 par les nouvelles IA conversationnelles ? Le paysage de la recherche en ligne conna\u00eet sa plus grande r\u00e9volution depuis 25 ans. Avec l&rsquo;arriv\u00e9e de l&rsquo;IA g\u00e9n\u00e9rative (Google AI Overviews, Perplexity, ChatGPT), les r\u00e8gles du r\u00e9f\u00e9rencement changent : on ne...","og_url":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/","og_site_name":"WE MEDIA","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_modified_time":"2026-09-22T12:22:22+00:00","og_image":[{"width":1024,"height":819,"url":"https:\/\/wemedia.be\/wp-content\/uploads\/GEO-1024x819-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/","url":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/","name":"WE MEDIA Academy : du SEO au GEO - WE MEDIA","isPartOf":{"@id":"https:\/\/wemedia.be\/#website"},"datePublished":"2026-09-22T12:19:52+00:00","dateModified":"2026-09-22T12:22:22+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-du-seo-au-geo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/wemedia.be\/events\/"},{"@type":"ListItem","position":3,"name":"WE MEDIA Academy : du SEO au GEO"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/#website","url":"https:\/\/wemedia.be\/","name":"WE MEDIA","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/#organization"},"alternateName":"WM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/#organization","name":"WE MEDIA","alternateName":"WM","url":"https:\/\/wemedia.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","contentUrl":"https:\/\/wemedia.be\/wp-content\/uploads\/wemedia-1.svg","caption":"WE MEDIA"},"image":{"@id":"https:\/\/wemedia.be\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/events\/13410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media\/13415"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/fr\/wp-json\/wp\/v2\/media?parent=13410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}