{"id":13347,"date":"2026-09-01T15:16:06","date_gmt":"2026-09-01T13:16:06","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13347"},"modified":"2026-09-08T08:38:11","modified_gmt":"2026-09-08T06:38:11","slug":"presse-et-medias-au-futur-2026","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/presse-et-medias-au-futur-2026\/","title":{"rendered":"Presse &amp; M\u00e9dias au Futur 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>La 20<sup>\u00e8me<\/sup> \u00e9dition du salon Presse &amp; M\u00e9dias au Futur se tiendra \u00e0 Paris les 1 et 2 d\u00e9cembre 2026 et proposera un riche programme de conf\u00e9rences strat\u00e9giques, de conf\u00e9rences applicatives et d\u2019ateliers.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nement rassemble les acteurs du secteur des m\u00e9dias pour \u00e9changer sur les transformations de la presse et des m\u00e9dias, avec des th\u00e9matiques allant de l\u2019intelligence artificielle \u00e0 la publicit\u00e9 en passant par les nouvelles formes de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2026, les acteurs du secteur sont confront\u00e9s \u00e0 plusieurs \u00e9volutions importantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019intelligence artificielle modifie les pratiques et l\u2019organisation des r\u00e9dactions.<\/li>\n\n\n\n<li>Les moteurs de recherche int\u00e8grent de plus en plus de fonctionnalit\u00e9s conversationnelles.<\/li>\n\n\n\n<li>Les cr\u00e9ateurs d\u00e9veloppent leurs propres canaux et mod\u00e8les \u00e9ditoriaux.<\/li>\n\n\n\n<li>Les audiences se diversifient et se fragmentent.<\/li>\n\n\n\n<li>Les mod\u00e8les \u00e9conomiques des m\u00e9dias continuent d\u2019\u00e9voluer.<\/li>\n\n\n\n<li>Les fronti\u00e8res entre presse, plateformes, audiovisuel et cr\u00e9ateurs sont de moins en moins marqu\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, plusieurs enjeux se posent aux m\u00e9dias : comment maintenir la qualit\u00e9 de l\u2019information, d\u00e9velopper et fid\u00e9liser les audiences, tout en assurant la p\u00e9rennit\u00e9 des mod\u00e8les \u00e9conomiques ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant deux jours, Presse &amp; M\u00e9dias au Futur proposera d\u2019aborder ces questions \u00e0 travers des retours d\u2019exp\u00e9rience. Egalement au programme : d\u00e9monstrations, pr\u00e9sentations d\u2019innovations et \u00e9changes entre les diff\u00e9rents acteurs du secteur. Dirigeants, journalistes, responsables de l\u2019innovation, de l\u2019audience, du marketing ou de la diffusion pourront partager leurs pratiques et r\u00e9fl\u00e9chir aux \u00e9volutions \u00e0 venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participation est enti\u00e8rement gratuite, mais l&rsquo;inscription est obligatoire. Le programme est disponible sur Presse &amp; M\u00e9dias au Futur. Envie d&rsquo;y passer un ou deux jours ? <a href=\"https:\/\/www.presseetmediasaufutur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ICI pour vous inscrire<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AVEZ-VOUS DEJA LU CECI ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/presse-medias-au-futur-2025-6-points-pour-une-strategie-moderne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presse et M\u00e9dias au Futur 2025 : 6 points pour une strat\u00e9gie moderne<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/evolutions-cles-lors-de-ledition-2025-de-we-media-afternoon\/\">Evolutions cl\u00e9s lors de WE MEDIA Afternoon 2005<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/des-defis-a-la-differenciation-la-renaissance-du-print\/\" target=\"_blank\" rel=\"noopener\">Des d\u00e9fis \u00e0 la diff\u00e9renciation : la renaissance du print<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/comment-faire-face-en-tant-quediteur-a-la-baisse-du-trafic-web\/\" target=\"_blank\" rel=\"noopener\">Comment faire face, en tant qu\u2019\u00e9diteur, \u00e0 la baisse du trafic web ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":13361,"template":"","class_list":["post-13347","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presse &amp; 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