{"id":13289,"date":"2026-06-30T17:16:26","date_gmt":"2026-06-30T15:16:26","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13289"},"modified":"2026-06-30T17:18:47","modified_gmt":"2026-06-30T15:18:47","slug":"we-media-academy-data-storytelling","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-data-storytelling\/","title":{"rendered":"WE MEDIA Academy : Data storytelling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment transformer mes chiffres et donn\u00e9es en arguments convaincants ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus qu\u2019un simple apprentissage de la vulgarisation, cette formation est une invitation \u00e0 reprendre la ma\u00eetrise de son r\u00e9cit professionnel pour renforcer la confiance du public et contribuer positivement au d\u00e9bat public. Chercheurs, experts et leaders y d\u00e9veloppent l\u2019art de convaincre sans faire la le\u00e7on, de simplifier sans ab\u00eatir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En sortant de cette formation, les participants repartent avec des r\u00e9cits clairs, authentiques et ancr\u00e9s dans leur expertise. Ils savent traduire la complexit\u00e9 sans la trahir, rendre visibles les enjeux derri\u00e8re les chiffres, afin que leurs messages soient compris, partag\u00e9s et utilis\u00e9s au-del\u00e0 des cercles d\u2019initi\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vulgariser sans perdre sa cr\u00e9dibilit\u00e9 : traduire son expertise en un langage compr\u00e9hensible pour les non-initi\u00e9s ; all\u00e9ger le jargon sans diluer le savoir.<\/li>\n\n\n\n<li>\u00c9criture strat\u00e9gique : identifier l\u2019essentiel de son message et organiser son argument pour atteindre un but et convaincre son audience.<\/li>\n\n\n\n<li>Storytelling : mettre les donn\u00e9es en contexte pour en \u00e9clairer le sens ; utiliser des techniques narratives pour capter l\u2019attention et convaincre.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre l\u2019apport du storytelling pour soi et son organisation<\/li>\n\n\n\n<li>D\u00e9velopper une approche strat\u00e9gique de l\u2019utilisation des donn\u00e9es dans la communication, le plaidoyer et les relations publiques<\/li>\n\n\n\n<li>\u00c9tude de cas : transformer des donn\u00e9es chiffr\u00e9es en un narratif<\/li>\n\n\n\n<li>Exercices pratiques : simplifier, comparer et mettre en contexte<\/li>\n\n\n\n<li>Parler au c\u0153ur et au cerveau : l\u2019utilisation des \u00e9motions dans la communication d\u2019experts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : Solenn Honorine<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"271\" height=\"267\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Solenn_Honorinecropped.jpg\" alt=\"\" class=\"wp-image-13294\" style=\"aspect-ratio:1.007521427322022;width:153px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dipl\u00f4m\u00e9e de Sciences Po et de l\u2019\u00e9cole de journalisme de Lille, Solenn fut correspondante \u00e0 l\u2019\u00e9tranger pour la presse fran\u00e7aise et am\u00e9ricaine pendant 10 ans. Elle est ensuite pass\u00e9e dans le domaine de la communication pour des ONG comme M\u00e9decins Sans Fronti\u00e8res. Elle a assouvi sa passion de l\u2019\u00e9criture en publiant trois livres. Aujourd\u2019hui elle aide \u00e9quipes et individus \u00e0 renforcer le contenu et le style de leur communication, centrant ses formations autour de l\u2019empathie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 8 d\u00e9cembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 350\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":13292,"template":"","class_list":["post-13289","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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