{"id":13277,"date":"2026-06-30T17:01:59","date_gmt":"2026-06-30T15:01:59","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13277"},"modified":"2026-06-30T17:02:00","modified_gmt":"2026-06-30T15:02:00","slug":"we-media-academy-developper-son-agent-ia","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-developper-son-agent-ia\/","title":{"rendered":"WE MEDIA Academy: D\u00e9velopper son agent IA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment exploiter un agent IA personnalis\u00e9 pour am\u00e9liorer sa communication et automatiser la production de contenus ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si un assistant intelligent pouvait devenir votre alli\u00e9 quotidien pour r\u00e9diger, trouver le bon ton, automatiser des t\u00e2ches r\u00e9p\u00e9titives ou g\u00e9rer des situations sensibles ? Dans un contexte o\u00f9 l\u2019intelligence artificielle transforme durablement les m\u00e9tiers de la communication, cette formation vous guide pas \u00e0 pas pour concevoir et d\u00e9ployer votre propre agent IA, m\u00eame si vous partez de z\u00e9ro.&nbsp;<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les principes fondamentaux de l\u2019IA g\u00e9n\u00e9rative et des agents autonomes<\/li>\n\n\n\n<li>Identifier des cas d\u2019usage pertinents pour la communication (r\u00e9daction, veille, Q&amp;A, cr\u00e9ativit\u00e9)<\/li>\n\n\n\n<li>R\u00e9diger des instructions et prompts efficaces pour piloter un agent IA<\/li>\n\n\n\n<li>Concevoir un assistant IA personnalis\u00e9 et fonctionnel<\/li>\n\n\n\n<li>D\u00e9velopper une posture critique et \u00e9thique face \u00e0 l\u2019utilisation des outils d\u2019IA\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9mystifier l\u2019IA et introduire les notions de style et de ton dans les interactions<\/li>\n\n\n\n<li>Int\u00e9grer l\u2019IA dans vos processus de communication sans sacrifier coh\u00e9rence ni \u00e9thique<\/li>\n\n\n\n<li>D\u00e9finir la \u201cMission IA\u201d : t\u00e2ches sp\u00e9cifiques \u00e0 d\u00e9l\u00e9guer \u00e0 votre agent<\/li>\n\n\n\n<li>Atelier pratique\u202f: cr\u00e9ation de votre assistant IA personnalis\u00e9<\/li>\n\n\n\n<li>Phase de test et optimisation des r\u00e9ponses via des prompts cibl\u00e9s<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Outil n\u00e9cessaire<\/strong> : Version payante ChatGPT ou Copilot<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATRICE :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Laura Cerrada<\/em><strong> <\/strong><em>[foto]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ex-journaliste devenue porte-parole chez bpost. Son parcours ? Classique jusqu\u2019\u00e0 ce qu\u2019elle d\u00e9cide de comprendre r\u00e9ellement comment l\u2019intelligence artificielle pouvait transformer nos m\u00e9tiers de la communication. Apr\u00e8s son master en IA appliqu\u00e9e \u00e0 la communication et aux m\u00e9dias, elle a exp\u00e9riment\u00e9, parfois rat\u00e9, souvent appris. Aujourd\u2019hui, elle forme d\u2019autres pros de la com\u2019 \u00e0 cr\u00e9er des assistants IA qui leur ressemblent et \u00e0 g\u00e9rer les crises avec m\u00e9thode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATRICE : Laura Cerrada<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"271\" height=\"266\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Laura_Cerradacropped.jpg\" alt=\"\" class=\"wp-image-13280\" style=\"aspect-ratio:1.007521427322022;width:153px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Ex-journaliste devenue porte-parole chez bpost. Son parcours ? Classique jusqu\u2019\u00e0 ce qu\u2019elle d\u00e9cide de comprendre r\u00e9ellement comment l\u2019intelligence artificielle pouvait transformer nos m\u00e9tiers de la communication. Apr\u00e8s son master en IA appliqu\u00e9e \u00e0 la communication et aux m\u00e9dias, elle a exp\u00e9riment\u00e9, parfois rat\u00e9, souvent appris. Aujourd\u2019hui, elle forme d\u2019autres pros de la com\u2019 \u00e0 cr\u00e9er des assistants IA qui leur ressemblent et \u00e0 g\u00e9rer les crises avec m\u00e9thode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 5 novembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 350\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":13282,"template":"","class_list":["post-13277","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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