{"id":13250,"date":"2026-06-24T11:00:24","date_gmt":"2026-06-24T09:00:24","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13250"},"modified":"2026-06-24T15:09:14","modified_gmt":"2026-06-24T13:09:14","slug":"we-media-academy-strategie-de-contenu-sur-linkedin","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-strategie-de-contenu-sur-linkedin\/","title":{"rendered":"WE MEDIA ACADEMY : Strat\u00e9gie de contenu sur LinkedIn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment structurer une strat\u00e9gie de contenu performante pour d\u00e9velopper la visibilit\u00e9 de son entreprise ou de son profil sur LinkedIn ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn est devenu un outil incontournable pour d\u00e9velopper votre visibilit\u00e9 professionnelle et renforcer votre marque personnelle ou celle de votre organisation. Mais publier du contenu ne suffit pas : il faut savoir cr\u00e9er des posts qui suscitent l\u2019attention, g\u00e9n\u00e8rent des interactions et apportent de la valeur \u00e0 votre r\u00e9seau. Cette formation vous apprend \u00e0 concevoir une strat\u00e9gie \u00e9ditoriale LinkedIn efficace et adapt\u00e9e \u00e0 vos objectifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les sp\u00e9cificit\u00e9s et les bonnes pratiques de LinkedIn pour le contenu professionnel<\/li>\n\n\n\n<li>Identifier et analyser votre audience cible pour mieux engager vos lecteurs<\/li>\n\n\n\n<li>Concevoir des posts impactants et adapt\u00e9s aux diff\u00e9rents formats de LinkedIn<\/li>\n\n\n\n<li>Planifier une strat\u00e9gie \u00e9ditoriale coh\u00e9rente et durable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme\u00a0:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les fondamentaux de LinkedIn : algorithme, formats et typologies de contenu<\/li>\n\n\n\n<li>Identifier son audience et d\u00e9finir des messages adapt\u00e9s \u00e0 ses besoins<\/li>\n\n\n\n<li>Concevoir des posts engageants : storytelling, visuels, call-to-action<\/li>\n\n\n\n<li>Structurer et planifier une strat\u00e9gie \u00e9ditoriale sur le long terme<\/li>\n\n\n\n<li>Mesurer l\u2019impact de ses publications et ajuster sa strat\u00e9gie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Outil n\u00e9cessaire :<\/strong> compte Linkedin<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATRICE : Laura Ignoto<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"271\" height=\"269\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Laura_Ignotocropped-1.jpg\" alt=\"\" class=\"wp-image-13257\" style=\"aspect-ratio:1.007521427322022;width:153px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Laura_Ignotocropped-1.jpg 271w, https:\/\/wemedia.be\/wp-content\/uploads\/Laura_Ignotocropped-1-150x150.jpg 150w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dipl\u00f4m\u00e9e en Relations Publiques, Laura \u00e9volue depuis plusieurs ann\u00e9es comme consultante et formatrice en d\u00e9veloppement business et branding strat\u00e9gique, tant dans le secteur priv\u00e9 que public (Chambre du Commerce, Parlement et S\u00e9nat, SAACE, etc). Fondatrice de L\u2019AGENSSE, elle accompagne des entrepreneurs, dirigeants et personnalit\u00e9s publiques dans la structuration, le positionnement et l\u2019acc\u00e9l\u00e9ration de leur croissance entre Paris et Li\u00e8ge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 17 septembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 350\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><mark class=\"has-inline-color has-cyan-color\"><strong>Int\u00e9ress\u00e9(e) par une autre formation ?<\/strong><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-ai-introduction-aux-outils-enjeux-et-opportunites-pour-les-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI : introduction aux outils, enjeux et opportunit\u00e9s pour les m\u00e9dias<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":13253,"template":"","class_list":["post-13250","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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