{"id":13011,"date":"2026-02-05T14:53:02","date_gmt":"2026-02-05T13:53:02","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=13011"},"modified":"2026-06-17T13:04:44","modified_gmt":"2026-06-17T11:04:44","slug":"we-media-academy-ai-introduction-aux-outils-enjeux-et-opportunites-pour-les-medias","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-ai-introduction-aux-outils-enjeux-et-opportunites-pour-les-medias\/","title":{"rendered":"WE MEDIA Academy : AI : introduction aux outils, enjeux et opportunit\u00e9s pour les m\u00e9dias\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\"><strong>Nouvelle date !!!! Date initiale du 12 mai <\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-red-color\">annul\u00e9e et remplac\u00e9e par le 8 septembre 2026.<\/mark> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avanc\u00e9es r\u00e9centes dans le domaine de l\u2019intelligence artificielle g\u00e9n\u00e9rative sont un v\u00e9ritable d\u00e9fi pour les m\u00e9dias et les cr\u00e9ateurs de contenus num\u00e9riques. Aujourd\u2019hui, il devient possible pour n\u2019importe qui de cr\u00e9er ais\u00e9ment et rapidement du texte, des r\u00e9sum\u00e9s d\u2019articles, des illustrations, voire bient\u00f4t des vid\u00e9os. Bien que les interfaces soient largement simplifi\u00e9es par rapport \u00e0 des logiciels experts, la r\u00e9daction de prompts efficaces, c\u2019est-\u00e0-dire la formulation d\u2019instructions pr\u00e9cises pour orienter l\u2019IA vers des r\u00e9sultats ad\u00e9quats, reste une t\u00e2che complexe. Outre la comp\u00e9tence dans l\u2019utilisation de ces outils, leur mise en \u0153uvre n\u00e9cessite de s\u2019interroger sur les objectifs qu\u2019on cherche \u00e0 atteindre, notamment en ce qui concerne la lutte contre la d\u00e9sinformation, les biais pr\u00e9sents dans les donn\u00e9es utilis\u00e9es pour former les mod\u00e8les d\u2019IA et le respect des droits d\u2019auteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Objectifs :<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction : Pr\u00e9sentation, tour de table des attentes et \u00e9changes sur les cas d&rsquo;usage des participants.<\/li>\n\n\n\n<li>Rep\u00e8res th\u00e9oriques : Fonctionnement du machine learning, deep learning, r\u00e9seaux de neurones et apparition des IA g\u00e9n\u00e9ratives.<\/li>\n\n\n\n<li>Enjeux et limites : Impacts m\u00e9tiers, biais, hallucinations, \u00e9thique, d\u00e9ontologie (droit d&rsquo;auteur, environnement, s\u00e9curit\u00e9) et r\u00e9gulation mondiale.<\/li>\n\n\n\n<li>Panorama des outils : D\u00e9monstration et prise en main de NotebookLM (analyse de documents, prise de notes, synth\u00e8se de r\u00e9unions).<\/li>\n\n\n\n<li>Ing\u00e9nierie de prompt : Bonnes pratiques pour dialoguer avec l&rsquo;IA et r\u00e9daction d&rsquo;instructions simples \u00e0 \u00e9laborer.<\/li>\n\n\n\n<li>Mises en situation : Exercices sur diff\u00e9rents outils pour la recherche, traduction, synth\u00e8se, r\u00e9daction (emails, documents), brainstorming, SEO et cr\u00e9ation visuelle.<\/li>\n\n\n\n<li>Cl\u00f4ture : Mise en place d&rsquo;une veille et \u00e9valuation \u00e0 chaud<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pr\u00e9-requis :<\/em> Chaque participant\u00b7e doit disposer d\u2019un acc\u00e8s payant \u00e0 ChatGPT&nbsp;ou a minima avoir d\u00e9j\u00e0 ouvert un compte gratuit sur claude.ai (si possible) et sur Perplexity.ai (afin de pouvoir tester diff\u00e9rents environnements)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mat\u00e9riel :<\/em> Un ordinateur portable (PC ou Mac).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : STEPHANE RABUT (FR)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Stephane\" alt=\"\" class=\"wp-image-13188\" style=\"width:180px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Journaliste autodidacte et bidouilleur num\u00e9rique de longue date, St\u00e9phane aime tester toutes les formes de m\u00e9dias (radio, TV, presse \u00e9crite, web\u2026). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il travaille notamment pour Bayard jeunesse, Rue89Lyon ou encore la chaine Comedie+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations sont en pr\u00e9sentiel et enti\u00e8rement gratuites pour les collaborateurs des membres de WE MEDIA. Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En collaboration avec l&rsquo;<a href=\"https:\/\/www.ajp.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">AJP<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":13018,"template":"","class_list":["post-13011","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : AI : introduction aux outils, enjeux et opportunit\u00e9s pour les m\u00e9dias\u00a0 - WE MEDIA<\/title>\n<meta name=\"description\" content=\"AI : introduction aux outils, enjeux et opportunit\u00e9s pour les m\u00e9dias\u00a0par G. 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