{"id":12631,"date":"2025-06-25T11:50:53","date_gmt":"2025-06-25T09:50:53","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=12631"},"modified":"2025-06-25T16:04:45","modified_gmt":"2025-06-25T14:04:45","slug":"we-media-academy-community-management","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-community-management\/","title":{"rendered":"WE MEDIA Academy : Community Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment construire et engager une communaut\u00e9 en ligne de mani\u00e8re efficace ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Une gestion strat\u00e9gique des r\u00e9seaux sociaux peut avoir un impact consid\u00e9rable : cr\u00e9er du lien, dynamiser son image, g\u00e9n\u00e9rer des opportunit\u00e9s ou encore accro\u00eetre sa visibilit\u00e9. Le r\u00f4le du community manager ne se limite pas \u00e0 la publication de contenus : il doit f\u00e9d\u00e9rer une communaut\u00e9, interagir avec son audience, surveiller les tendances et optimiser l\u2019impact des actions mises en place. Cette formation permet d\u2019acqu\u00e9rir les comp\u00e9tences cl\u00e9s pour ma\u00eetriser l\u2019animation d\u2019une communaut\u00e9 et structurer une strat\u00e9gie sociale efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs :<\/em><\/strong><br>\u00bb Comprendre l\u2019\u00e9cosyst\u00e8me des r\u00e9seaux sociaux et ses \u00e9volutions r\u00e9centes<br>\u00bb Apprendre \u00e0 structurer une strat\u00e9gie de communication digitale efficace<br>\u00bb Ma\u00eetriser les outils de gestion, d\u2019analyse et de cr\u00e9ation de contenu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bb D\u00e9velopper des contenus engageants et adapt\u00e9s aux attentes de son audience<br>\u00bb D\u00e9couvrir les bases de la publicit\u00e9 et du marketing d\u2019influence<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme :<\/em><\/strong><br>\u00bb Introduction aux r\u00e9seaux sociaux : importance et \u00e9volution des plateformes<br>\u00bb Comprendre l\u2019algorithme et les leviers d\u2019engagement<br>\u00bb Outils et bonnes pratiques pour analyser ses performances<br>\u00bb Strat\u00e9gie de contenu : storytelling, formats et planification<br>\u00bb Animation de communaut\u00e9 : interactivit\u00e9, veille et gestion des \u00e9changes<br>\u00bb Les concours et collaborations avec des influenceurs : opportunit\u00e9s et limites<br>\u00bb Introduction \u00e0 la publicit\u00e9 sur les r\u00e9seaux sociaux<br>\u00bb Exercices pratiques et \u00e9tudes de cas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"680\" height=\"689\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Diego_Cortez_Salas.jpg\" alt=\"\" class=\"wp-image-12632\" style=\"width:172px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Diego_Cortez_Salas.jpg 680w, https:\/\/wemedia.be\/wp-content\/uploads\/Diego_Cortez_Salas-651x660.jpg 651w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR :<\/strong> <strong>Diego Cortez Salas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diego (alias DC Salas) est un DJ et producteur belge. Actif sur la sc\u00e8ne \u00e9lectronique belge et europ\u00e9enne (Berlin, Paris, Londres et Amsterdam,..), il a travaill\u00e9 dans la programmation et la production pour la t\u00e9l\u00e9vision et la radio publiques ainsi que dans l\u2019agence de marketing et communication Emakina. Son expertise s&rsquo;\u00e9tend donc au-del\u00e0 de la musique, touchant \u00e0 la communication, l\u2019\u00e9v\u00e9nementiel, la gestion et la production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 25 septembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 350\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":12634,"template":"","class_list":["post-12631","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : Community Management - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA Academy : Community Management - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Comment construire et engager une communaut\u00e9 en ligne de mani\u00e8re efficace ? 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