{"id":12606,"date":"2025-06-24T17:27:36","date_gmt":"2025-06-24T15:27:36","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=12606"},"modified":"2025-06-25T16:08:38","modified_gmt":"2025-06-25T14:08:38","slug":"we-media-academy-prompter-avec-chatgpt-maitriser-lart-des-requetes-pour-un-contenu-pertinent","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-prompter-avec-chatgpt-maitriser-lart-des-requetes-pour-un-contenu-pertinent\/","title":{"rendered":"WE MEDIA Academy : prompter avec ChatGPT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment exploiter tout le potentiel de ChatGPT et des IA conversationnelles ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019IA conversationnelle peut \u00eatre un alli\u00e9 puissant\u2026 \u00e0 condition de bien savoir lui parler ! R\u00e9diger un prompt efficace, c\u2019est poser la bonne question pour obtenir la meilleure r\u00e9ponse. Que ce soit pour g\u00e9n\u00e9rer des id\u00e9es,<br>structurer un argumentaire, r\u00e9diger du contenu ou affiner une strat\u00e9gie \u00e9ditoriale, apprendre \u00e0 dialoguer avec l\u2019IA devient une comp\u00e9tence essentielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs :<\/em><\/strong><br>\u00bb Comprendre le fonctionnement des mod\u00e8les de langage comme ChatGPT<br>\u00bb R\u00e9diger des prompts pr\u00e9cis et adapt\u00e9s aux diff\u00e9rents usages<br>\u00bb Exploiter l\u2019IA pour am\u00e9liorer son processus cr\u00e9atif et \u00e9ditorial<br>\u00bb Conserver un regard critique sur les contenus g\u00e9n\u00e9r\u00e9s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme :<\/em><\/strong><br>\u00bb Les bases du prompting : formuler des requ\u00eates pertinentes<br>\u00bb Structurer ses prompts pour obtenir des r\u00e9ponses de qualit\u00e9<br>\u00bb Explorer les diff\u00e9rentes utilisations de l\u2019IA dans la production de contenu<br>\u00bb Tester et affiner ses interactions avec l\u2019IA \u00e0 travers des exercices pratiques<br>\u00bb \u00c9viter les erreurs courantes et d\u00e9velopper un esprit critique face aux r\u00e9ponses de l\u2019IA<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"468\" height=\"469\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/David_Grunewald.png\" alt=\"\" class=\"wp-image-12607\" style=\"width:271px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/David_Grunewald.png 468w, https:\/\/wemedia.be\/wp-content\/uploads\/David_Grunewald-150x150.png 150w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR :<\/strong>&nbsp;<strong>David Grunewald<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David a plus de 25 ans d\u2019exp\u00e9rience en publicit\u00e9 et en marketing, o\u00f9 il a agi en tant que strat\u00e8ge ou manager, un catalyseur de la transformation technologique au sein de ses \u00e9quipes et pour ses clients. Il exerce \u00e9galement en tant qu\u2019enseignant en Strat\u00e9gie Digitale et en Publicit\u00e9 dans des institutions telles que l\u2019ULB, l\u2019ICHEC et l\u2019\u00c9cole Europ\u00e9enne de Communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 9 d\u00e9cembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 350\u20ac) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour de formation).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":12609,"template":"","class_list":["post-12606","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : prompter avec ChatGPT - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-prompter-avec-chatgpt-maitriser-lart-des-requetes-pour-un-contenu-pertinent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA Academy : prompter avec ChatGPT - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Comment exploiter tout le potentiel de ChatGPT et des IA conversationnelles ? 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