{"id":12422,"date":"2025-02-28T15:55:52","date_gmt":"2025-02-28T14:55:52","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=12422"},"modified":"2025-02-28T16:25:35","modified_gmt":"2025-02-28T15:25:35","slug":"we-media-academy-creer-une-strategie-professionnelle-sur-instagram","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-creer-une-strategie-professionnelle-sur-instagram\/","title":{"rendered":"WE MEDIA Academy : cr\u00e9er une strat\u00e9gie professionnelle sur Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>R\u00e9inventez votre narration journalistique et d\u00e9couvrez des outils pour gagner en efficacit\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, Instagram est bien plus qu\u2019un simple r\u00e9seau social : c\u2019est un espace d\u2019influence, capable de toucher 4,5 millions de Belges. Pour les journalistes, c\u2019est une opportunit\u00e9 unique de cr\u00e9er un lien direct avec leur audience, d\u2019amplifier leurs r\u00e9cits et de donner une nouvelle dimension \u00e0 leur travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant cette journ\u00e9e, vous d\u00e9couvrirez comment adapter vos contenus journalistiques \u00e0 cette plateforme, sans renier vos valeurs, et comment utiliser des outils modernes \u2013 notamment l\u2019intelligence artificielle \u2013 pour enrichir votre approche sans la d\u00e9naturer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Objectifs :<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construire une strat\u00e9gie Instagram adapt\u00e9e \u00e0 votre audience et \u00e0 vos objectifs \u00e9ditoriaux.<\/li>\n\n\n\n<li>Ma\u00eetriser les formats cl\u00e9s, comme les Stories, Reels, carrousels et posts, \u00e0 travers des exemples concrets issus du secteur m\u00e9diatique.<\/li>\n\n\n\n<li>D\u00e9couvrir des outils modernes, y compris ceux int\u00e9grant une touche d\u2019intelligence artificielle, pour vous aider \u00e0 optimiser votre contenu et \u00e0 simplifier certaines t\u00e2ches r\u00e9p\u00e9titives, sans jamais perdre votre authenticit\u00e9.<\/li>\n\n\n\n<li>Utiliser l\u2019IA comme un alli\u00e9, par exemple pour explorer les tendances, analyser vos performances ou vous inspirer sans remplacer votre expertise journalistique.<\/li>\n\n\n\n<li>Transformer vos id\u00e9es en contenus engageants, gr\u00e2ce \u00e0 des astuces concr\u00e8tes pour captiver et fid\u00e9liser votre audience.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pr\u00e9requis&nbsp;:<\/em> avoir un compte Instagram et conna\u00eetre les bases de fonctionnement de la plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mat\u00e9riel et logiciel dont les participants doivent se munir<\/em>\u00a0: un smartphone sur lequel Instagram est install\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATRICE : CAROLINE LOFTI<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"880\" height=\"1320\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3-880x1320.jpeg\" alt=\"\" class=\"wp-image-12427 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3-880x1320.jpeg 880w, https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3-440x660.jpeg 440w, https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3-768x1152.jpeg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3-1024x1536.jpeg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/Caroline-Lofti-3.jpeg 1365w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Caroline Lotfi a \u00e9tudi\u00e9 la photo, le graphisme et la communication, \u00e0 Bruxelles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s six ans dans le secteur de la presse, elle a d\u00e9cid\u00e9 de pousser plus loin sa passion pour la culture web et s\u2019est sp\u00e9cialis\u00e9e en 2014 dans le marketing digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis, elle exerce dans ce domaine et a travaill\u00e9 au d\u00e9veloppement de l\u2019e-r\u00e9putation de nombreuses marques et associations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2021, elle a cr\u00e9e son agence de consultance en strat\u00e9gie social media : Reach Tale.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations sont en pr\u00e9sentiel et enti\u00e8rement gratuites pour les collaborateurs des membres de WE MEDIA. Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":12429,"template":"","class_list":["post-12422","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : cr\u00e9er une strat\u00e9gie professionnelle sur Instagram - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui, Instagram est bien plus qu\u2019un simple r\u00e9seau social : c\u2019est un espace d\u2019influence, capable de toucher 4,5 millions de Belges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-creer-une-strategie-professionnelle-sur-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA Academy : cr\u00e9er une strat\u00e9gie professionnelle sur Instagram - 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