{"id":11895,"date":"2024-07-22T15:45:53","date_gmt":"2024-07-22T13:45:53","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=11895"},"modified":"2024-07-22T16:45:23","modified_gmt":"2024-07-22T14:45:23","slug":"we-media-academy-lia-au-service-du-contenu","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-lia-au-service-du-contenu\/","title":{"rendered":"WE MEDIA Academy : L\u2019IA au service du contenu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment int\u00e9grer l&rsquo;Intelligence Artificielle dans son quotidien professionnel en optimisant sa fa\u00e7on de cr\u00e9er du contenu&nbsp;?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment l&rsquo;intelligence artificielle peut transformer votre mani\u00e8re de cr\u00e9er du contenu qu\u2019il soit visuel, textuel ou sonore et vous aider \u00e0 les rendre plus captivants et engageants&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A travers une approche interactive, les participants \u00e0 cette formation plongeront dans la d\u00e9couverte, l&rsquo;impl\u00e9mentation et l&rsquo;optimisation des solutions IA, assurant ainsi une transition fluide et efficace vers des op\u00e9rations plus intelligentes et plus comp\u00e9titives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les principes fondamentaux de l&rsquo;IA<\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Utiliser les principaux outils et plateformes d&rsquo;IA pour g\u00e9n\u00e9rer des textes, des images et des vid\u00e9os de mani\u00e8re efficace et cr\u00e9ative.<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Automatiser et acc\u00e9l\u00e9rer le processus de cr\u00e9ation de contenu en utilisant des outils d&rsquo;IA&nbsp;<\/span><\/li>\n\n\n\n<li>Am\u00e9liorer la qualit\u00e9 et la personnalisation des contenus en fonction de vos cibles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La cr\u00e9ativit\u00e9 strat\u00e9gique boost\u00e9e par IA&nbsp;: Use Cases des utilisations d\u2019IA remarquables dans le monde du marketing<\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Discuter avec une IA, tout un art (le prompting)<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Pr\u00e9sentation et utilisation des principaux outils d&rsquo;IA pour g\u00e9n\u00e9rer des textes, images et vid\u00e9os\u00a0(Chat GPT, SemRush, Jasper, <a href=\"https:\/\/www.canva.com\/magic\/?msockid=340ba0d4936a6a930f74b45c92066be2\" target=\"_blank\" rel=\"noreferrer noopener\">Canva Magic<\/a>, Sora, Avatar IA, Midjourney, Dall-e,Suno, Udio, \u2026)<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Outils out of the box : les derni\u00e8res IA qui montent<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Automatisation de la recherche de sujets et de la production de contenu<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Personnalisation et am\u00e9lioration de la qualit\u00e9 des contenus<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Techniques d&rsquo;IA pour personnaliser le contenu selon l&rsquo;audience<\/span><\/li>\n\n\n\n<li>Am\u00e9lioration de la pertinence et de la qualit\u00e9 des contenus<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Nicolas-Bataille.jpg\" alt=\"\" class=\"wp-image-11896\" style=\"width:290px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Nicolas-Bataille.jpg 1000w, https:\/\/wemedia.be\/wp-content\/uploads\/Nicolas-Bataille-660x439.jpg 660w, https:\/\/wemedia.be\/wp-content\/uploads\/Nicolas-Bataille-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR&nbsp;: <\/strong> <strong>NICOLAS BATAILLE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneur belge, Nicolas a fond\u00e9 et dirig\u00e9 son agence digitale pendant 17 ans, puis est devenu consultant senior en marketing num\u00e9rique, identit\u00e9 de marque et strat\u00e9gies de march\u00e9. Ce qui le stimule&nbsp;: les d\u00e9fis strat\u00e9giques pour p\u00e9n\u00e9trer un march\u00e9 ; le positionnement, le branding, le marketing, les insights et les optimisations de funnels digitaux. Depuis d\u00e9but 2023, il s\u2019est plong\u00e9 dans la r\u00e9volution industrielle impos\u00e9e par l\u2019IA dans nos soci\u00e9t\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (2 jours, 2 et 9 d\u00e9cembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 590\u20ac) . Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (120\u20ac\/jour).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AVEZ-VOUS D\u00c9J\u00c0 LU CECI ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/petits-chatbots-deviennent-grands-leffet-dun-an-de-chatgpt-sur-les-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits chatbots deviennent grands : l\u2019effet d\u2019un an de ChatGPT sur les m\u00e9dias<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-parlement-europeen-vote-massivement-en-faveur-de-lai-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Parlement europ\u00e9en vote massivement en faveur de l\u2019AI Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/lia-au-sein-de-la-redaction-de-quels-outils-dispose-t-on-et-quelle-valeur-ajoutent-ils\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019IA au sein de la r\u00e9daction : de quels outils dispose-t-on et quelle valeur ajoutent-ils ?<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":11898,"template":"","class_list":["post-11895","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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