{"id":11888,"date":"2024-07-22T13:34:54","date_gmt":"2024-07-22T11:34:54","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=11888"},"modified":"2024-07-22T13:35:48","modified_gmt":"2024-07-22T11:35:48","slug":"we-media-academy-optimiser-son-community-management-avec-lia","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-optimiser-son-community-management-avec-lia\/","title":{"rendered":"WE MEDIA Academy : Optimiser son community management avec l\u2019IA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Comment utiliser l\u2019IA pour g\u00e9rer ses r\u00e9seaux sociaux ?<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Community Management est un outil indispensable pour toute entit\u00e9 qui communique. Il faut rester \u00e0 jour, les tendances changent d\u2019ann\u00e9e en ann\u00e9e. D\u00e9couvrez comment l&rsquo;IA r\u00e9volutionne la gestion des r\u00e9seaux sociaux, permettant une efficacit\u00e9 accrue et des strat\u00e9gies plus personnalis\u00e9es. Ne manquez pas cette opportunit\u00e9 d&rsquo;apprendre \u00e0 optimiser votre community management gr\u00e2ce \u00e0 l&rsquo;IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les principes de base de l&rsquo;IA appliqu\u00e9e au community management<\/li>\n\n\n\n<li>Apprendre \u00e0 utiliser des outils d&rsquo;IA pour optimiser la gestion des r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Savoir analyser et interpr\u00e9ter les donn\u00e9es fournies par l&rsquo;IA<\/li>\n\n\n\n<li>D\u00e9velopper des strat\u00e9gies de communication plus efficaces et personnalis\u00e9es gr\u00e2ce \u00e0 l&rsquo;IA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction au community management et \u00e0 l&rsquo;IA<\/li>\n\n\n\n<li>\u00c9volution des tendances en community management<\/li>\n\n\n\n<li>Importance de l&rsquo;IA dans le marketing digital actuel<\/li>\n\n\n\n<li>Pr\u00e9sentation des principaux outils d&rsquo;IA pour le community management<\/li>\n\n\n\n<li>Techniques d&rsquo;automatisation des t\u00e2ches r\u00e9p\u00e9titives<\/li>\n\n\n\n<li>Analyse des donn\u00e9es et ajustement des strat\u00e9gies<\/li>\n\n\n\n<li>Cas pratiques et retours d&rsquo;exp\u00e9rience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"788\" height=\"505\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Mateusz-Kukulka.jpg\" alt=\"\" class=\"wp-image-11889\" style=\"width:310px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Mateusz-Kukulka.jpg 788w, https:\/\/wemedia.be\/wp-content\/uploads\/Mateusz-Kukulka-660x423.jpg 660w, https:\/\/wemedia.be\/wp-content\/uploads\/Mateusz-Kukulka-768x492.jpg 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR :<\/strong> <strong>MATEUSZ KUKULKA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ihecs-academy.be\/teachers\/mateusz-kukulka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mateusz Kukulka<\/a> est journaliste de formation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est formateur, professeur de social media dans plusieurs hautes \u00e9coles et streameur actualit\u00e9. Il accompagne \u00e9tudiants, entreprises, ASBL et ONG, dans leur d\u00e9veloppement sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (1 jour, 14 novembre de 9h \u00e0 17h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 295\u20ac) . Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (120\u20ac\/jour).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AVEZ-VOUS D\u00c9J\u00c0 LU CECI ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/petits-chatbots-deviennent-grands-leffet-dun-an-de-chatgpt-sur-les-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits chatbots deviennent grands : l\u2019effet d\u2019un an de ChatGPT sur les m\u00e9dias<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-parlement-europeen-vote-massivement-en-faveur-de-lai-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Parlement europ\u00e9en vote massivement en faveur de l\u2019AI Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/lia-au-sein-de-la-redaction-de-quels-outils-dispose-t-on-et-quelle-valeur-ajoutent-ils\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019IA au sein de la r\u00e9daction : de quels outils dispose-t-on et quelle valeur ajoutent-ils ?<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":11891,"template":"","class_list":["post-11888","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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