{"id":11879,"date":"2024-07-22T11:42:41","date_gmt":"2024-07-22T09:42:41","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=11879"},"modified":"2024-07-22T13:27:19","modified_gmt":"2024-07-22T11:27:19","slug":"we-media-academy-travailler-avec-les-influenceurs","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-travailler-avec-les-influenceurs\/","title":{"rendered":"WE MEDIA Academy : Travailler avec les influenceurs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Comment se rendre visible aupr\u00e8s des communaut\u00e9s d&rsquo;influenceurs ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">70% du contenu web est r\u00e9dig\u00e9 par les utilisateurs. Parmi eux, des influenceurs se d\u00e9marquent, ayant acquis la confiance de leur audience d\u2019une fa\u00e7on efficace et nouvelle. Issus de la g\u00e9n\u00e9ration \u201cdigital native\u201d, ils ma\u00eetrisent le contenu web et sont d\u00e9sormais incontournables pour faire conna\u00eetre un produit. Mais qui sont-ils? Comment fonctionnent-ils? Comment travailler avec eux? Faut-il les payer? Si oui, combien?<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs :<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les enjeux du blogging pour les marques<\/li>\n\n\n\n<li>D\u00e9finir une strat\u00e9gie de communication en y int\u00e9grant les influenceurs<\/li>\n\n\n\n<li>Comprendre le profil de l\u2019influenceur et sa psychologie<\/li>\n\n\n\n<li>Apprendre \u00e0 g\u00e9rer un bad buzz<\/li>\n\n\n\n<li>Fixer ses KPI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Panorama et enjeux de la blogosph\u00e8re belge<\/li>\n\n\n\n<li>D\u00e9finir sa strat\u00e9gie de communication (besoins, objectifs, KPI, choix du r\u00e9seau social ad\u00e9quat, choix de(s) influenceur(s),\u2026)<\/li>\n\n\n\n<li>Concevoir sa shortlist d\u2019influenceurs et la tenir \u00e0 jour (attribution des degr\u00e9s d\u2019importance)<\/li>\n\n\n\n<li>D\u00e9terminer le contenu strat\u00e9gique et les informations \u00e0 communiquer aux blogueurs<\/li>\n\n\n\n<li>La question de la r\u00e9mun\u00e9ration des blogueurs<\/li>\n\n\n\n<li>Comment int\u00e9grer le marketing d\u2019influence \u00e0 une strat\u00e9gie 360\u00b0 et comment maximiser l\u2019utilisation et l\u2019impact d\u2019une strat\u00e9gie d\u2019influence?<\/li>\n\n\n\n<li>Construire sa propre strat\u00e9gie d\u2019influence (ou en construire une sur base d\u2019un cas r\u00e9el fourni par le formateur).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" width=\"985\" height=\"1320\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1-985x1320.jpg\" alt=\"\" class=\"wp-image-11882\" style=\"width:250px;height:auto\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1-985x1320.jpg 985w, https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1-493x660.jpg 493w, https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1-768x1029.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1-1146x1536.jpg 1146w, https:\/\/wemedia.be\/wp-content\/uploads\/Thomas-Angerer-1.jpg 1333w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>FORMATEUR :<\/strong> <strong>THOMAS ANGERER<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thomas est le co-fondateur de <a href=\"https:\/\/www.beinfluence.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">BeInfluence<\/a>, une des agences d\u2019influence leader en Europe, lanc\u00e9e en 2017 alors qu\u2019il \u00e9tait encore \u00e9tudiant \u00e0 Solvay. Hyper-curieux, franc et cr\u00e9atif, il est, entre&nbsp;autres, le Chief Creative Officer de l\u2019agence, r\u00f4le consistant \u00e0 r\u00e9aliser les propositions strat\u00e9giques et cr\u00e9atives pour les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (sur 1 1\/2 jours, 22 octobre de 9h \u00e0 17h et 29 octobre de 9h \u00e0 13h) et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 465\u20ac) . Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (120\u20ac\/jour).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AVEZ-VOUS D\u00c9J\u00c0 LU CECI ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/petits-chatbots-deviennent-grands-leffet-dun-an-de-chatgpt-sur-les-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits chatbots deviennent grands : l\u2019effet d\u2019un an de ChatGPT sur les m\u00e9dias<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-parlement-europeen-vote-massivement-en-faveur-de-lai-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Parlement europ\u00e9en vote massivement en faveur de l\u2019AI Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/lia-au-sein-de-la-redaction-de-quels-outils-dispose-t-on-et-quelle-valeur-ajoutent-ils\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019IA au sein de la r\u00e9daction : de quels outils dispose-t-on et quelle valeur ajoutent-ils ?<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":11884,"template":"","class_list":["post-11879","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA Academy : Travailler avec les influenceurs - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Comment se rendre visible aupr\u00e8s des communaut\u00e9s et travailler avec les influenceurs (faut-il les payer ? 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