{"id":11872,"date":"2024-07-18T16:40:35","date_gmt":"2024-07-18T14:40:35","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=11872"},"modified":"2024-10-15T10:42:11","modified_gmt":"2024-10-15T08:42:11","slug":"we-media-academy-chat-gpt-for-communication-experts","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-chat-gpt-for-communication-experts\/","title":{"rendered":"WE MEDIA Academy : Chat GPT for communication experts"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><em>Inscriptions ferm\u00e9es \u2013 Formation compl\u00e8te<\/em><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cette formation sera donn\u00e9e en anglais.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Comment ma\u00eetriser tout le potentiel du ChatGPT pour rationaliser les t\u00e2ches quotidiennes de recherche, de r\u00e9daction de contenu et am\u00e9liorer l\u2019efficacit\u00e9 analytique ?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le monde d&rsquo;aujourd&rsquo;hui, la question n&rsquo;est plus de savoir s&rsquo;il faut utiliser l&rsquo;IA et ChatGPT pour optimiser les flux de travail, mais plut\u00f4t comment maximiser leur potentiel pour obtenir un avantage concurrentiel pour soi-m\u00eame et son organisation. Cette formation est con\u00e7ue pour permettre aux sp\u00e9cialistes de la communication d&rsquo;acqu\u00e9rir les comp\u00e9tences avanc\u00e9es pour utiliser le plein potentiel de ChatGPT et d&rsquo;autres outils d&rsquo;IA, en assurant une int\u00e9gration efficace dans leurs processus de travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Objectifs :<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acqu\u00e9rir les comp\u00e9tences pour ma\u00eetriser le ChatGPT afin d&rsquo;optimiser la recherche, la r\u00e9daction de contenu et l&rsquo;efficacit\u00e9 analytique.<\/li>\n\n\n\n<li>Explorer les outils d&rsquo;IA pour d\u00e9cupler les capacit\u00e9s de recherche et am\u00e9liorer l&rsquo;efficacit\u00e9 des processus de r\u00e9daction.<\/li>\n\n\n\n<li>Apprendre \u00e0 int\u00e9grer ChatGPT dans les t\u00e2ches quotidiennes pour stimuler la productivit\u00e9 et la cr\u00e9ativit\u00e9.<\/li>\n\n\n\n<li>D\u00e9velopper des comp\u00e9tences d&rsquo;ing\u00e9nierie rapide pour maximiser l&rsquo;efficacit\u00e9 de ChatGPT.<\/li>\n\n\n\n<li>Trouver et utiliser facilement les meilleurs GPT pour faciliter l&rsquo;ex\u00e9cution des t\u00e2ches.<\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Ma\u00eetriser le d\u00e9veloppement de son propre GPT pour rationaliser les t\u00e2ches<\/span><\/li>\n\n\n\n<li><span style=\"color: initial;font-family: var(--wp--preset--font-family--system)\">Pr\u00e9parer son organisation \u00e0 une int\u00e9gration progressive et efficace de ChatGPT dans le flux de travail.<\/span><\/li>\n\n\n\n<li>Aborder les consid\u00e9rations \u00e9thiques et les meilleures pratiques pour une utilisation responsable des chatbots IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Programme&nbsp;:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrer dans l&rsquo;\u00e8re de l&rsquo;intelligence collective<\/li>\n\n\n\n<li>D\u00e9couvrir une m\u00e9thode r\u00e9volutionnaire de \u00ab\u00a0recherche\u00a0\u00bb d&rsquo;informations et de r\u00e9daction de documents<\/li>\n\n\n\n<li>Comment obtenir les meilleures performances de ChatGPT<\/li>\n\n\n\n<li>Comment d\u00e9velopper son propre GPT avec GPT Builder<\/li>\n\n\n\n<li>Ma\u00eetrise de l&rsquo;ing\u00e9nierie<\/li>\n\n\n\n<li>Exercices pratiques de cr\u00e9ation et d&rsquo;application<\/li>\n\n\n\n<li>Utilisation \u00e9thique de l&rsquo;IA Chatbot et confidentialit\u00e9 des donn\u00e9es<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"567\" height=\"514\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/David-Grunewald.jpeg\" alt=\"\" class=\"wp-image-11873\" style=\"width:265px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : DAVID GRUNEWALD<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David a plus de 25 ans d\u2019exp\u00e9rience en publicit\u00e9 et en marketing, o\u00f9 il a agi en tant que strat\u00e8ge ou manager, un catalyseur de la transformation technologique au sein de ses \u00e9quipes et pour ses clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il exerce \u00e9galement en tant qu\u2019enseignant en Strat\u00e9gie Digitale et en Publicit\u00e9 dans des institutions telles que l\u2019ULB, l\u2019ICHEC et l\u2019<a href=\"https:\/\/ecole-ecs.com\/ecole-communication\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9cole Europ\u00e9enne de Communication.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation est en pr\u00e9sentiel (17 octobre 2024), de 10h \u00e0 17h. et est enti\u00e8rement gratuite pour les collaborateurs des membres de WE MEDIA (prix normal de la formation : 255\u20ac) . Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (120\u20ac\/jour).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AVEZ-VOUS D\u00c9J\u00c0 LU CECI ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/petits-chatbots-deviennent-grands-leffet-dun-an-de-chatgpt-sur-les-medias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits chatbots deviennent grands : l\u2019effet d\u2019un an de ChatGPT sur les m\u00e9dias<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-parlement-europeen-vote-massivement-en-faveur-de-lai-act\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Parlement europ\u00e9en vote massivement en faveur de l\u2019AI Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/lia-au-sein-de-la-redaction-de-quels-outils-dispose-t-on-et-quelle-valeur-ajoutent-ils\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019IA au sein de la r\u00e9daction : de quels outils dispose-t-on et quelle valeur ajoutent-ils ?<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":11875,"template":"","class_list":["post-11872","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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