{"id":11613,"date":"2024-02-06T16:53:47","date_gmt":"2024-02-06T15:53:47","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=11613"},"modified":"2024-02-08T11:08:32","modified_gmt":"2024-02-08T10:08:32","slug":"we-media-academy-ecrire-pour-le-web","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-ecrire-pour-le-web\/","title":{"rendered":"WE MEDIA Academy : Ecrire pour le web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Penser son article pour le num\u00e9rique n\u00e9cessite de mieux conna\u00eetre les usages et l\u2019\u00e9cosyst\u00e8me num\u00e9rique informationnel. Les techniques de base r\u00e9dactionnelles, les usages de lecture \u00e0 l\u2019\u00e9cran, l\u2019\u00e9dition, tout cela est effectivement diff\u00e9rent que sur les supports plus traditionnels. Du titre au contenu, cette formation &lsquo;Ecrire pour le web&rsquo; s\u2019articule autour d\u2019exercices adapt\u00e9s \u00e0 des supports sp\u00e9cifiques, en tenant compte de la logique de flux \u2013 propre \u00e0 la dimension num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous apprendrez \u00e0 utiliser des outils de mise en r\u00e9cit du message informationnel, de visualisation des donn\u00e9es, d\u2019enrichissement de l\u2019\u00e9criture dans une approche multi-supports et multi-\u00e9crans (en mobilit\u00e9 ou en desk, sur tablettes, smartphones et \u00e9crans d\u2019ordinateurs). Mais ce n&rsquo;est pas tout. Egalement au programme de cette formation : conna\u00eetre les usages de lecture \u00e0 l\u2019\u00e9cran et \u00e9diter ses articles en fonction, adapter son contenu&nbsp;: \u00e9crire des titres, chapo et attaques pertinents (SEO) pour les supports num\u00e9riques, \u00e9valuer les sp\u00e9cificit\u00e9s et valeurs ajout\u00e9es permises par le num\u00e9rique, notamment pour enrichir ses articles, enrichir la lecture avec de la valeur ajout\u00e9e (liens pertinents, \u00e9l\u00e9ments embedded, contenus interactifs, etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pr\u00e9requis&nbsp;<\/em>: aucun<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mat\u00e9riel<\/em>&nbsp;: un ordinateur personnel. Aucun logiciel n\u2019est requis car tous les enrichissements sont \u00e0 cr\u00e9er sur des plateformes en ligne.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"736\" height=\"737\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/arnaud-Wery.jpg\" alt=\"\" class=\"wp-image-11614 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/arnaud-Wery.jpg 736w, https:\/\/wemedia.be\/wp-content\/uploads\/arnaud-Wery-660x660.jpg 660w, https:\/\/wemedia.be\/wp-content\/uploads\/arnaud-Wery-150x150.jpg 150w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : ARNAUD WERY<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Journaliste \u00e0 L\u2019Avenir, il a travaill\u00e9 douze ans \u00e0 la r\u00e9daction locale de L\u2019Avenir HuyWaremme avant de rejoindre l\u2019\u00e9quipe web<br>de lavenir.net. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2017, il travaille au weblab de la r\u00e9daction. Il est aussi formateur ESJ-PRO et a donn\u00e9 cours de journalisme web \u00e0 l\u2019ULB de 2014 \u00e0 2019.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations sont en pr\u00e9sentiel et enti\u00e8rement gratuites pour les collaborateurs des membres de WE MEDIA. Les non-membres peuvent \u00e9galement y assister moyennant le paiement de frais administratifs (130\u20ac\/jour).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous ICI<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Autres formations WE MEDIA Academy 2024:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-data-journalisme-et-dataviz-avec-chatgpt\/\">(Data)journalisme et dataviz avec ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-intelligence-artificielle-les-outils-les-enjeux-et-les-opportunites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligence artificielle : les outils, les enjeux et les opportunit\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-comprendre-et-utiliser-tiktok-de-maniere-professionnelle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comprendre et utiliser TikTok de mani\u00e8re professionnelle<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":11616,"template":"","class_list":["post-11613","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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