{"id":10646,"date":"2023-06-20T14:29:00","date_gmt":"2023-06-20T12:29:00","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=10646"},"modified":"2023-10-31T10:15:28","modified_gmt":"2023-10-31T09:15:28","slug":"we-media-academy-elaborez-votre-plan-de-contenu-annuel","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-elaborez-votre-plan-de-contenu-annuel\/","title":{"rendered":"WE MEDIA ACADEMY : ELABOREZ VOTRE PLAN DE CONTENU ANNUEL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Comment utiliser le content marketing pour son marketing ? En presse magazine ceci pourrait sembler un peu paradoxal\u2026 Dans cette formation, vous parcourrez les \u00e9tapes importantes en finissant avec un plan annuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectifs :<br>\u00bb Comprendre ce que c\u2019est le content marketing et comment il est possible de l\u2019utiliser dans la presse<br>\u00bb Comprendre les diff\u00e9rentes \u00e9tapes du trajet (de la strat\u00e9gie \u00e0 la distribution)<br>\u00bb Prendre en main les outils qui facilitent le travail<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programme :<br>\u00bb Pourquoi le content marketing a-t-il pris de l\u2019ampleur ?<br>\u00bb Les 7 \u00e9tapes afin de cr\u00e9er du bon contenu<br>\u00bb La r\u00e9alisation d\u2019un plan de contenu annuel<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"185\" height=\"185\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Bart-Lombaerts.jpeg\" alt=\"\" class=\"wp-image-8563 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Bart-Lombaerts.jpeg 185w, https:\/\/wemedia.be\/wp-content\/uploads\/Bart-Lombaerts-150x150.jpeg 150w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>FORMATEUR : Bart Lombaerts<\/strong><br>En tant que Head of Content, Bart aide les marques \u00e0 procurer de la valeur ajout\u00e9e \u00e0 leurs consommateurs. Pas seulement en \u00e9laborant des strat\u00e9gies, mais aussi en prenant la plume ou en tendant un micro. Il inspire \u00e9galement le monde du marketing par ses livres et ses formations et donne cours pour BAM, UBA et IHECS, \u2026 Bart est pr\u00e9sident de l\u2019Expert Hub Content Marketing chez BAM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La formation est enti\u00e8rement gratuite pour les membres de <\/strong><strong>WE MEDIA. Les non-membres peuvent assister \u00e0 cette formation, moyennant des frais administratifs (120\u20ac htva\/jour de formation).<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2023:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-maitrisez-instagram\/\">Ma\u00eetrisez Instagram<\/a> | TBC<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/10773\/\" target=\"_blank\" rel=\"noreferrer noopener\">Broadcasting live<\/a> | 23\/11\/2023 (visio)<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-lintelligence-artificielle-au-service-de-votre-metier\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;Intelligence Artificielle au service de votre m\u00e9tier<\/a> | 16\/11\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-la-communication-au-dela-du-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">La communication au-del\u00e0 du digital<\/a> | 04\/12\/2023 (visio)<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-datavisualisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datavisualisation<\/a> | 13\/10\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-vulgarisation-scientifique\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vulgarisation scientifique<\/a> | 06\/12\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-outils-de-creation-pour-les-reseaux-sociaux-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outils de cr\u00e9ation pour les r\u00e9seaux sociaux<\/a> | 3+12+17\/10\/2023<\/li>\n<\/ul>\n","protected":false},"featured_media":10647,"template":"","class_list":["post-10646","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA ACADEMY : ELABOREZ VOTRE PLAN DE CONTENU ANNUEL - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-elaborez-votre-plan-de-contenu-annuel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA ACADEMY : ELABOREZ VOTRE PLAN DE CONTENU ANNUEL - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Comment utiliser le content marketing pour son marketing ? 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