{"id":10598,"date":"2023-03-20T13:32:00","date_gmt":"2023-03-20T12:32:00","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=10598"},"modified":"2023-07-31T13:42:38","modified_gmt":"2023-07-31T11:42:38","slug":"we-media-academy-tirez-profit-de-votre-audience","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-tirez-profit-de-votre-audience\/","title":{"rendered":"WE MEDIA ACADEMY : Tirez profit de votre audience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Qui sont vos utilisateurs&nbsp;? Comment sont-ils parvenus sur votre site&nbsp;ou application&nbsp;? Via quel(s) support(s)&nbsp;? Comment interagissent-ils avec vos contenus&nbsp;? Parvenez-vous \u00e0 mon\u00e9tiser leur fid\u00e9lit\u00e9&nbsp;? Cette formation vous permettra d\u2019analyser votre trafic sur Google Analytics 4 gr\u00e2ce \u00e0 diff\u00e9rents indicateurs (donn\u00e9es d\u00e9mographiques, nombre de visiteurs uniques en temps r\u00e9el, articles les plus lus, temps de lecture moyen, nombre d\u2019\u00e9v\u00e9nements, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimiser votre strat\u00e9gie \u00e9ditoriale en fonction du comportement de l\u2019audience de vos plateformes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9requis&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aucun<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mat\u00e9riel et logiciel (se munir)&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ordinateur portable et un compte Google Analytics d\u00e9j\u00e0 param\u00e9tr\u00e9 (GA4).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"693\" height=\"520\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Jonathan-Hauvel.jpg\" alt=\"Jonathan Hauvel\" class=\"wp-image-10594 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Jonathan-Hauvel.jpg 693w, https:\/\/wemedia.be\/wp-content\/uploads\/Jonathan-Hauvel-660x495.jpg 660w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Formateur :&nbsp;<\/strong><strong>Jonathan Hauvel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancien r\u00e9dacteur en chef adjoint du Bruxelles Bondy Blog (devenu Mammouth), responsable du d\u00e9veloppement num\u00e9rique, il a form\u00e9 les \u00e9tudiants de l\u2019IHECS (Presse et Information, Education aux m\u00e9dias, ASCEP) \u00e0 la r\u00e9alisation de projets multim\u00e9dias et transm\u00e9dias. Il s\u2019int\u00e9resse depuis dix ans aux diff\u00e9rentes formes de journalisme num\u00e9rique (datajournalisme, scrollytelling, journalisme interactif). Formateur \u00e0 l\u2019AJPro depuis 2016. D\u00e9sormais bas\u00e9 sur la C\u00f4te d\u2019Azur, il se consacre \u00e0 la r\u00e9alisation documentaire et \u00e0 la production de r\u00e9cits immersifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La formation est enti\u00e8rement gratuite pour les membres de WE MEDIA. Les non-membres peuvent assister \u00e0 cette formation, moyennant des frais administratifs (120\u20ac htva\/jour de formation).<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2023:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/podcast-natif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conception et narration du podcast natif<\/a> | 01\/06\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conf\u00e9rence : broadcasting Live<\/a>&nbsp;| Date TBC<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-maitrisez-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma\u00eetrisez Instagram <\/a>| 31\/05\/2023<\/li>\n<\/ul>\n","protected":false},"featured_media":10599,"template":"","class_list":["post-10598","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA ACADEMY : Tirez profit de votre audience - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-tirez-profit-de-votre-audience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA ACADEMY : Tirez profit de votre audience - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Qui sont vos utilisateurs&nbsp;? 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