{"id":10584,"date":"2023-03-10T14:38:00","date_gmt":"2023-03-10T13:38:00","guid":{"rendered":"https:\/\/wemedia.be\/?post_type=event&#038;p=10584"},"modified":"2023-07-31T13:27:25","modified_gmt":"2023-07-31T11:27:25","slug":"we-media-academy-maitrisez-instagram","status":"publish","type":"event","link":"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-maitrisez-instagram\/","title":{"rendered":"WE MEDIA ACADEMY : Ma\u00eetrisez Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pr\u00e8s de 4 millions de Belges utilisent Instagram chaque jour et pas moins de 1 milliard d\u2019utilisateurs \u00e0 travers le monde y publient des photos ou vid\u00e9os au format classique ou sous forme de stories &amp; reels Instagram. Ce r\u00e9seau social s\u2019est impos\u00e9 comme un canal de communication incontournable pour les entreprises, y compris les entreprises de m\u00e9dias et de nombreux particuliers (beauty blogueuses, foodistas\u2026) passion\u00e9(e)s par l\u2019image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce r\u00e9seau social utilise ses propres codes et son propre langage : g\u00e9ocode, tag, story, live, reels, filtres, carrousel, hashtags, influenceurs, port\u00e9e, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de cette formation Instagram, vous apprendrez \u00e0 ma\u00eetriser les fonctionnalit\u00e9s \u00e0 disposition pour d\u00e9velopper l\u2019audience de votre m\u00e9dia ou votre personal branding pour soutenir vos projets en tant que journaliste ind\u00e9pendant. Les secrets de l\u2019algorithme seront perc\u00e9s et vous prendrez en main divers outils cr\u00e9atifs pour retoucher vos photos, cr\u00e9er vos stories &amp; reels en vid\u00e9o, mesurer l\u2019efficacit\u00e9 de votre compte et programmer vos publications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se familiariser et naviguer dans l\u2019application<\/li>\n\n\n\n<li>Identifier et utiliser toutes les fonctionnalite\u0301s<\/li>\n\n\n\n<li>D\u00e9finir une strat\u00e9gie de contenu<\/li>\n\n\n\n<li>D\u00e9velopper une communaut\u00e9 et cr\u00e9er une ligne \u00e9ditoriale<\/li>\n\n\n\n<li>Cr\u00e9er sa propre \u201ctouch\u201d, sa griffe &amp; son style gr\u00e2ce aux applications de retouche<\/li>\n\n\n\n<li>Cr\u00e9er des photos bien cadr\u00e9es et \u00eatre cr\u00e9atif<\/li>\n\n\n\n<li>Professionnaliser votre compte et le rendre attrayant<\/li>\n\n\n\n<li>Publier vos contenus selon les bonnes pratiques d\u2019Instagram<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9requis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savoir ma\u00eetriser son smartphone, avoir un compte Instagram d\u00e9j\u00e0 cr\u00e9\u00e9 est un plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mat\u00e9riel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphone<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"880\" height=\"1320\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-880x1320.jpg\" alt=\"D\u00e9sir\u00e9 Dupas\" class=\"wp-image-10588 size-full\" srcset=\"https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-880x1320.jpg 880w, https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-440x660.jpg 440w, https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-768x1152.jpg 768w, https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-1024x1536.jpg 1024w, https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1-1366x2048.jpg 1366w, https:\/\/wemedia.be\/wp-content\/uploads\/Desire-Dupas_9369Laetizia_Bazzoni-scaled-1.jpg 1667w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Formateur : D\u00e9sir\u00e9 Dupas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passionne\u0301 par la communication digitale depuis plus de 10 ans et a\u0300 l\u2019affu\u0302t des derniers trends, des dernie\u0300res technologies, De\u0301sire\u0301 e\u0301cume le web a\u0300 la recherche des nouveaute\u0301s. D\u00e9sir\u00e9 exerce les fonctions de Digital Creative Strategist &amp; Social Media Coach chez desiRED, agence de communication cross-m\u00e9dia qu\u2019il a fond\u00e9e en 2017. Il donne diverses formations dans les domaines de la communication digitale, notamment dans certains e\u0301tablissements d\u2019enseignement supe\u0301rieur tels que l\u2019ICHEC, l\u2019EPHEC, CR\u00c9A Gen\u00e8ve &amp; Lausanne (Suisse), l\u2019IUT Universit\u00e9 du Littoral-C\u00f4te-d\u2019Opale (France), Bruxelles Formations, Technofutur TIC, la HELHa, la Haute Ecole Condorcet, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amoureux de la photo et de la vid\u00e9o, D\u00e9sir\u00e9 passe le plus clair de son temps libre sur Youtube, TikTok et Instagram o\u00f9 il aiguise ses technique de photographe et vid\u00e9aste mais aussi sur son podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La formation est enti\u00e8rement gratuite pour les membres de WE MEDIA. Les non-membres peuvent assister \u00e0 cette formation, moyennant des frais administratifs (120\u20ac htva\/jour de formation).<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d791f5a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-background-color has-background wp-element-button\" href=\"https:\/\/wemedia.be\/fr\/inscription-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscrivez-vous<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Autres formations WE MEDIA Academy 2023:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/podcast-natif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conception et narration du podcast natif<\/a> | 01\/06\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/conferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conf\u00e9rence : broadcasting Live<\/a>&nbsp;| Date TBC<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-maitrisez-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma\u00eetrisez Instagram <\/a>| 31\/05\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-dopez-la-visibilite-de-vos-articles-sur-le-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dopez la visibilit\u00e9 de vos articles sur internet<\/a> | 25\/04\/2023<\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/%C3%A9v%C3%A9nements\/we-media-academy-tirez-profit-de-votre-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tirez profit de votre audience<\/a> | 23\/05\/2023<\/li>\n<\/ul>\n","protected":false},"featured_media":10585,"template":"","class_list":["post-10584","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE MEDIA ACADEMY : Ma\u00eetrisez Instagram - WE MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/\u00e9v\u00e9nements\/we-media-academy-maitrisez-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE MEDIA ACADEMY : Ma\u00eetrisez Instagram - WE MEDIA\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e8s de 4 millions de Belges utilisent Instagram chaque jour et pas moins de 1 milliard d\u2019utilisateurs \u00e0 travers le monde y publient des photos ou vid\u00e9os au format classique ou sous forme de stories &amp; reels Instagram. 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