{"id":505,"date":"2021-10-05T10:56:54","date_gmt":"2021-10-05T08:56:54","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=505"},"modified":"2021-10-15T16:55:10","modified_gmt":"2021-10-15T14:55:10","slug":"denis-masquelier-over-de-criteria-voor-een-dat-video-label","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/","title":{"rendered":"Denis Masquelier over de criteria voor een DAT-videolabel"},"content":{"rendered":"<p><em><strong>In januari 2021 worden, na een uitgebreide audit, de eerste video labels uitgereikt aan VTM Go, RTL Play, RTL Info en HLN. <\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Het nieuwe video label van <a href=\"https:\/\/digitaladtrust.be\/?lang=nl\" target=\"_blank\" rel=\"noopener\">DAT<\/a> is er gekomen in een samenwerking tussen WE MEDIA en VIA. Zoals voor display wordt ook hier veel aandacht besteed aan het bereiken van een optimale gebruikerservaring en is de verificatie onder andere gericht op de verhouding tussen de lengte van instreamvideoadvertenties ten opzichte van de tijdsduur van de videocontent. Denis Masquelier, algemeen directeur van IP, licht toe aan welke criteria moet worden voldaan om een video label te krijgen toegewezen.<\/p>\n<p>Bekijk de video van Denis Masquelier hieronder<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-505-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4?_=1\" \/><a href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4\">https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><em><strong>Zin om meer te lezen?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/danger-imminent-pour-la-presse-europeenne\/\" target=\"_blank\" rel=\"noopener\">De Europese pers in gevaar!<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/nieuws\/belgie-is-nautisch-magazine-seatalk-rijker\/\" target=\"_blank\" rel=\"noopener\">Belgi\u00eb is natisch magazine Seatalk rijker<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/papier-betekent-vertrouwen\/\" target=\"_blank\" rel=\"noopener\">Papier betekent vertrouwen<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/stumpa-2020-21-and-the-winners-are\/\" target=\"_blank\" rel=\"noopener\">StuMPA 2020-21: and the winners are\u2026<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/cim-persstudie-pauzeert\/\" target=\"_blank\" rel=\"noopener\">CIM: Persstudie pauzeert<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-groeiende-valorisatie\/\" target=\"_blank\" rel=\"noopener\">DAT Belgium: groeiende valorisatie<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/adverteerders-erkennen-steeds-meer-het-belang-van-lokale-media\/\" target=\"_blank\" rel=\"noopener\">Adverteerders erkennen steeds meer het belang van lokale media<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In januari 2021 worden, na een uitgebreide audit, de eerste video labels uitgereikt aan VTM Go, RTL Play, RTL Info en HLN. &nbsp; Het nieuwe video label van DAT is er gekomen in een samenwerking tussen WE MEDIA en VIA. Zoals voor display wordt ook hier veel aandacht besteed aan&#8230;<\/p>\n","protected":false},"author":8,"featured_media":508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[40,41,52],"class_list":["post-505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-dat","tag-digital-ad-trust","tag-videolabel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denis Masquelier over de criteria voor een DAT-videolabel - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"Video label. In januari 2021 worden, na een uitgebreide audit, de eerste video labels uitgereikt aan VTM Go, RTL Play, RTL Info en HLN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denis Masquelier over de criteria voor een DAT-videolabel - WE MEDIA Digital\" \/>\n<meta property=\"og:description\" content=\"Video label. In januari 2021 worden, na een uitgebreide audit, de eerste video labels uitgereikt aan VTM Go, RTL Play, RTL Info en HLN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T08:56:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T14:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Screenshot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1091\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\"},\"author\":{\"name\":\"nathalie\",\"@id\":\"https:\/\/wemedia.be\/digital\/#\/schema\/person\/92085969830df9ae92a21ec62a198479\"},\"headline\":\"Denis Masquelier over de criteria voor een DAT-videolabel\",\"datePublished\":\"2021-10-05T08:56:54+00:00\",\"dateModified\":\"2021-10-15T14:55:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/digital\/#organization\"},\"keywords\":[\"DAT\",\"Digital Ad Trust\",\"Videolabel\"],\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\",\"url\":\"https:\/\/wemedia.be\/digital\/nieuws\/denis-masquelier-over-de-criteria-voor-een-dat-video-label\/\",\"name\":\"Denis Masquelier over de criteria voor een DAT-videolabel - WE MEDIA Digital\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/digital\/#website\"},\"datePublished\":\"2021-10-05T08:56:54+00:00\",\"dateModified\":\"2021-10-15T14:55:10+00:00\",\"description\":\"Video label. 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