{"id":423,"date":"2020-09-17T09:55:29","date_gmt":"2020-09-17T07:55:29","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=423"},"modified":"2020-09-29T17:09:23","modified_gmt":"2020-09-29T15:09:23","slug":"dat-belgium-lanceert-videolabel","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-lanceert-videolabel\/","title":{"rendered":"DAT Belgium lanceert videolabel"},"content":{"rendered":"<p><strong><em>De kogel is door de kerk: DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video.\u00a0<\/em><\/strong><\/p>\n<figure id=\"post-442 media-442\" class=\"align-right\"><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/new-DAT-label-display-small.png\" alt=\"\" \/><\/figure>\n<figure id=\"post-444 media-444\" class=\"align-right\"><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/new-DAT-label-video-small.png\" alt=\"\" \/><\/figure>\n<p>Precies een jaar geleden startte DAT, een samenwerking tussen UBA (adverteerders) en WE MEDIA (uitgevers) met een kwaliteitslabel voor display.<\/p>\n<p>Het nieuwe label video is er gekomen in een samenwerking tussen DAT en\u00a0VIA.<\/p>\n<p>Het videolabel gaat over\u00a0alle\u00a0instream-videoformaten.<\/p>\n<p>De criteria voor video zijn vergelijkbaar met deze voor display. Ook nu zijn er garantie-criteria op het vlak van viewability, ad-fraud, brand safety, user experience en gdpr.<\/p>\n<p>\u201c We zijn als audiovisuele mediabedrijven zeer blij dat we een onafhankelijk kwaliteitslabel in de markt kunnen zetten die 5 belangrijke basispijlers in ons video eco-systeem garanderen.\u201d, aldus VIA-voorzitter Bart Demeulenare.<\/p>\n<p>Uitgevers van websites\u00a0die een label voor hun website willen,\u00a0display en\/of video, kunnen\u00a0nog tot 25 september een kandidatuur indienen op\u00a0<a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be.<\/a><\/p>\n<p>Ontdek hieronder de videopresentatie van het DAT Video Label door Luc Suykens (P&amp;G) en Jos\u00e9 Fernandez (D\u2019Ieteren).<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-423-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/33B_SUYKENS_JOSE_PROC.mp4?_=1\" \/><a href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/33B_SUYKENS_JOSE_PROC.mp4\">https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/33B_SUYKENS_JOSE_PROC.mp4<\/a><\/video><\/div>\n<p><strong>Zin om meer te lezen?<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/fransen-en-duitsers-richten-een-europese-beheersvennootschap-op-om-de-rechten-van-de-uitgevers-gezamenlijk-te-innen-het-initiatief-voor-zon-vennootschap-is-genomen-bij-de-aanvaarding-van-het\/\" target=\"_blank\" rel=\"noopener noreferrer\">Europese beheersvennootschap uitgevers<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/nieuws\/tijdelijke-werkloosheid-beperkt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tijdelijke werkloosheid beperkt<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De kogel is door de kerk: DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video.\u00a0 Precies een jaar geleden startte DAT, een samenwerking tussen UBA (adverteerders) en WE MEDIA (uitgevers) met een kwaliteitslabel voor display. Het nieuwe label video is er gekomen in een samenwerking tussen DAT en\u00a0VIA. Het videolabel gaat&#8230;<\/p>\n","protected":false},"author":8,"featured_media":449,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[46,42],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-dat-belgium","tag-kwaliteitslabel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT Belgium lanceert videolabel - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-lanceert-videolabel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAT Belgium lanceert videolabel - 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