{"id":156,"date":"2019-01-07T11:19:44","date_gmt":"2019-01-07T10:19:44","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=156"},"modified":"2019-01-28T12:02:35","modified_gmt":"2019-01-28T11:02:35","slug":"uitstekende-viewability-cijfers-belgian-publishers-viewability-report","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/nieuws\/uitstekende-viewability-cijfers-belgian-publishers-viewability-report\/","title":{"rendered":"Uitstekende viewability cijfers. Belgian Publishers’ Viewability Report"},"content":{"rendered":"

De Belgische uitgevers leggen uitstekende cijfers voor op het vlak van de zichtbaarheid van digitale advertentiecampagnes op hun mobile en desktop formaten.<\/strong><\/p>\n

Voor de resultaten klik hier\u00a0Belgian Publishers’ Viewability Report_NL<\/a><\/span><\/p>\n

De sites van de Belgische uitgevers scoren 5% hoger dan het marktgemiddelde (*) terwijl\u00a0 96% van het totaal aantal display impressies permanent wordt gemeten, geanalyseerd en geoptimaliseerd.<\/p>\n

Dat blijkt uit het recente Viewability Report van de Belgische uitgevers. De studie is een initiatief van de uitgeversfederatie WE MEDIA, departement DIGITAL (voorheen OPPAB), en tot stand gekomen in samenwerking met\u00a0 \u00a0De Persgroep Publishing, IPM Group, Les Editions de l\u2019Avenir, Mediahuis, Groupe Rossel, Roularta Media Group en met de steun van Edition Cin\u00e9 T\u00e9l\u00e9 Revue, Sanoma en New Pub.<\/p>\n

Het rapport analyseert het totaal aantal advertentiecampagnes voor standaard displayformaten op mobile en desktop. De positieve balans is het gevolg van het op punt stellen van een gestructureerd proces om de kwaliteit de content en de bijhorende advertenties voortdurend te verbeteren, waarbij brand safety, de strijd tegen fraude, databeheer, optimale gebruikerservaringen en viewability centraal staan.<\/p>\n

Thierry Hugot, voorzitter van WE MEDIA DIGITAL en Directeur Sales & Marketing bij Rossel Groep is erg verheugd met de resultaten van dit viewability report: \u201cDeze cijfers tonen aan dat we met de Belgische uitgevers niet alleen transparant zijn maar ook performant. De Belgische uitgevers zetten hogere standaarden dan de markt.\u201d \u201cDit kan het vertrouwen van de adverteerders in onze kwaliteitsvolle media alleen maar doen toenemen.\u201d zo vervolgt Hugot.<\/p>\n

Alle resultaten vind je hier\u00a0Belgian Publishers’ Viewability Report_NL<\/a><\/p>\n

Enkele concrete cijfers desktop viewability :<\/p>\n

\"Belgian<\/p>\n

(*) average viewability rates for the Belgian market according to Moat Q4 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

De Belgische uitgevers leggen uitstekende cijfers voor op het vlak van de zichtbaarheid van digitale advertentiecampagnes op hun mobile en desktop formaten. Voor de resultaten klik hier\u00a0Belgian Publishers’ Viewability Report_NL De sites van de Belgische uitgevers scoren 5% hoger dan het marktgemiddelde (*) terwijl\u00a0 96% van het totaal aantal display…<\/p>\n","protected":false},"author":8,"featured_media":167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[25,24],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onderzoek","tag-viewability","tag-we-media-digital"],"acf":[],"yoast_head":"\nUitstekende viewability cijfers. 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