{"id":666,"date":"2023-04-20T13:41:54","date_gmt":"2023-04-20T11:41:54","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=666"},"modified":"2023-07-28T13:43:49","modified_gmt":"2023-07-28T11:43:49","slug":"dat-belgium-agrandit-son-ecosysteme-avec-vrt-max-et-sporza","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-belgium-agrandit-son-ecosysteme-avec-vrt-max-et-sporza\/","title":{"rendered":"DAT Belgium agrandit son \u00e9cosyst\u00e8me avec VRT Max et Sporza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Apr\u00e8s avoir labellis\u00e9 tous les grands titres d&rsquo;information priv\u00e9s du pays, c&rsquo;est maintenant au tour de la chaine publique flamande. La VRT a donc demand\u00e9 un audit \u00e0 DAT Belgium afin d&rsquo;obtenir un label pour la plateforme de streaming VRT Max et le site web de sport, Sporza. Les deux sites recevront un label DAT pour la vid\u00e9o.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre le label vid\u00e9o, un label est \u00e9galement attribu\u00e9 au sein de Digital Ad Trust Belgium pour les publicit\u00e9s display. Dans cette section, 11 (!) audits sont actuellement en cours pour obtenir les labels. Il s\u2019agit de nouveaux sites et de renouvellements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis fin 2022, DAT Belgium a mis en place de nouvelles conditions d&rsquo;obtention du label, la p\u00e9riode certifi\u00e9e pour les sites web et les apps \u00e9tant pass\u00e9e de 1 \u00e0 2 ans. La tarification a \u00e9galement \u00e9t\u00e9 revue et rendue plus avantageuse. Tous les d\u00e9tails sont disponibles sur <a href=\"http:\/\/www.digitaladtrust.be\" target=\"_blank\" rel=\"noreferrer noopener\">www.digitaladtrust.be<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les annonceurs peuvent d\u00e9sormais mieux comprendre le label DAT gr\u00e2ce au <a href=\"https:\/\/digitaladtrust.be\/the-media-trust-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Trust Guide<\/a>, lanc\u00e9 en d\u00e9cembre pour guider les marques dans leurs choix m\u00e9diatiques. Par exemple, le Media Trust Guide aide les marques dans leur strat\u00e9gie d&rsquo;achat et explique les 5 garanties cl\u00e9s offertes par le DAT : la visibilit\u00e9, la fraude publicitaire, la s\u00e9curit\u00e9 de la marque, l&rsquo;exp\u00e9rience de l&rsquo;utilisateur et la conformit\u00e9 au GDPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle vague d&rsquo;audit a \u00e9galement commenc\u00e9 et durera jusqu&rsquo;au 31 mai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-22-23-en-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">StuMPA 22-23 en images<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2022-2023-les-gagnants\/\" target=\"_blank\" rel=\"noreferrer noopener\">StuMPA 2022-2023 : les gagnants<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/interdiction-publicite-jeux-de-hasard-les-medias-belges-revendiquent-leur-responsabilite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interdiction publicit\u00e9 jeux de hasard : les m\u00e9dias belges revendiquent leur responsabilit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/ike-picone-vub-difference-day-convaincra-a-nouveau-les-professionnels-des-medias-de-la-valeur-de-leur-travail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ike Picone (VUB): \u00ab&nbsp;Difference Day convaincra \u00e0 nouveau les professionnels des m\u00e9dias de la valeur de leur travail&nbsp;\u00bb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/dans-la-bibliotheque-de-gert-pauwels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dans la biblioth\u00e8que de&#8230;Gert Pauwels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/interdiction-publicite-jeux-de-hasard-les-medias-belges-revendiquent-leur-responsabilite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interdiction publicit\u00e9 jeux de hasard : les m\u00e9dias belges revendiquent leur responsabilit\u00e9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir labellis\u00e9 tous les grands titres d&rsquo;information priv\u00e9s du pays, c&rsquo;est maintenant au tour de la chaine publique flamande. La VRT a donc demand\u00e9 un audit \u00e0 DAT Belgium afin d&rsquo;obtenir un label pour la plateforme de streaming VRT Max et le site web de sport, Sporza. Les deux&#8230;<\/p>\n","protected":false},"author":8,"featured_media":667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT Belgium agrandit son \u00e9cosyst\u00e8me avec VRT Max et Sporza - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"La VRT a demand\u00e9 un audit \u00e0 DAT Belgium afin d&#039;obtenir un label pour la plateforme de streaming VRT Max et le site web de sport, Sporza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAT Belgium agrandit son \u00e9cosyst\u00e8me avec VRT Max et Sporza - WE MEDIA Digital\" \/>\n<meta property=\"og:description\" content=\"La VRT a demand\u00e9 un audit \u00e0 DAT Belgium afin d&#039;obtenir un label pour la plateforme de streaming VRT Max et le site web de sport, Sporza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-20T11:41:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T11:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/youtube-ge50294d55_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"886\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\"},\"author\":{\"name\":\"nathalie\",\"@id\":\"https:\/\/wemedia.be\/digital\/#\/schema\/person\/92085969830df9ae92a21ec62a198479\"},\"headline\":\"DAT Belgium agrandit son \u00e9cosyst\u00e8me avec VRT Max et Sporza\",\"datePublished\":\"2023-04-20T11:41:54+00:00\",\"dateModified\":\"2023-07-28T11:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/digital\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\",\"url\":\"https:\/\/wemedia.be\/digital\/nieuws\/dat-belgium-breidt-uit-met-vrt-max-en-sporza\/\",\"name\":\"DAT Belgium agrandit son \u00e9cosyst\u00e8me avec VRT Max et Sporza - 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