{"id":543,"date":"2021-11-08T11:23:44","date_gmt":"2021-11-08T10:23:44","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=543"},"modified":"2021-11-08T11:25:19","modified_gmt":"2021-11-08T10:25:19","slug":"label-dat-transparent-objectif-et-fiable","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/label-dat-transparent-objectif-et-fiable\/","title":{"rendered":"Label DAT : transparent, objectif et fiable"},"content":{"rendered":"<p><strong><em>A l\u2019occasion du Commpass Symposium 2021, Mark Daemen (Roularta Advertising) a pr\u00e9sent\u00e9 l&rsquo;\u00e9volution de <a href=\"https:\/\/digitaladtrust.be\/\" target=\"_blank\" rel=\"noopener\">DAT Belgium<\/a>, d\u00e9montrant que le label est transparent, objectif et fiable, ce qui est n\u00e9cessaire pour \u00e9tablir un lien entre les marques et les consommateurs.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0\u00bb Transmettre votre message au client dans un environnement s\u00fbr et fiable\u2019, l\u00e0 est toute l\u2019utilit\u00e9 du Digital Ad Trust \u00ab\u00a0, explique Mark Daemen. \u00a0\u00bb Il s\u2019agit d\u2019une garantie que nous donnons \u00e0 l&rsquo;annonceur\u00a0\u00bb.<\/p>\n<p>Le label DAT constitue un \u00ab\u00a0engagement des \u00e9diteurs \u00e0 respecter les KPI, les accords et les conventions afin que vous sachiez que nous les respectons. \u00a0Il vous permet d\u2019avoir confiance dans les sites internet des \u00e9diteurs. Nous faisons en effet l&rsquo;objet d&rsquo;un audit annuel de l\u2019auditeur fma \u00bb, d\u00e9clare Mark.<\/p>\n<p>D\u00e9couvrez la pr\u00e9sentation de Mark en cliquant <a href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/COMPASS_SYMPOSIUM_21-09-2021.pptx\" target=\"_blank\" rel=\"noopener\">ICI.<\/a><\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/danger-imminent-pour-la-presse-europeenne\/\">Danger imminent pour la presse europ\u00e9enne<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/fr\/nieuws\/la-belgique-senrichit-dun-magazine-nautique-seatalk\/\">La Belgique s\u2019enrichit d\u2019un magazine nautique Seatalk<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2020-21-and-the-winners-are\/\">StuMPA 2020-21 : and the winners are\u2026<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/cim-letude-press-fait-une-pause\/\">CIM : l\u2019\u00e9tude Presse fait une pause<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-annonceurs-interesses-par-les-medias-locaux\/\">Les annonceurs int\u00e9ress\u00e9s par les m\u00e9dias sociaux ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/papier-be\/\">Papier.be<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pression-gafa-saccroit\/\">La pression s\u2019accro\u00eet sur les GAFA<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/alliance-de-la-presse-dinformation-generale\/\">France : Google r\u00e9num\u00e8re le droit voisin<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-2\/\">Digital Ad Trust Belgium compatible avec 63% des Belges<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion du Commpass Symposium 2021, Mark Daemen (Roularta Advertising) a pr\u00e9sent\u00e9 l&rsquo;\u00e9volution de DAT Belgium, d\u00e9montrant que le label est transparent, objectif et fiable, ce qui est n\u00e9cessaire pour \u00e9tablir un lien entre les marques et les consommateurs. &nbsp; \u00a0\u00bb Transmettre votre message au client dans un environnement s\u00fbr&#8230;<\/p>\n","protected":false},"author":8,"featured_media":522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[64,63],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws-fr","tag-dat-label-fr","tag-symposium-commpass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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